Getting the attention of consumers is becoming harder than ever, which is why marketers are turning to contests -- in particular, creativity-based contests -- to engage their consumers and also create awareness. These creativity-based contests are a great way to market any product or brand since they not only bring attention to the campaign but create positive association by allowing a customer to exercise his or her creativity.
From filmmaking contests to those that ask customers to create their own packaging design for a newly launched product, these creativity-based contests run the gamut. Brands around the world are using them to entice and draw in both current fans and new customers, and the power of social media to allow customers to share their creations only stands to make these creativity-based contests even more effective. Check out this collection of creativity-based contests to see the different ways brands have used them in their campaigns.
37 Creativity-Based Contests
From Personalized Bubble Gum Branding to Designer Song Challenges:
Katherinev123 — Jan 29, 2012 — Marketing
36
Social Media Artvertising
Create Your Own Ad with the AmEx Canvas Contest
35
T-Shirt Social Sites
Buy Cool T-Shirts or Submit Your Own Designs at Loviu
34
Crowdsourced Model Casting
'I am Levi's' Instagram Campaign Searches for Next Star
33
Vibrant Contest Announcements
Fedrigoni Love Paper Used Design to their Advantage
32
Crowdsourcing Design Duos
Heineken Limited Edition Design Challenge Chooses Paired Concepts
31
iPhone Photo Competitions
The 'Creative Boost' iPhoneography Contest Lets You Show Your Skills
30
Creative Customizable Covers
The Huck #22 Edition Lets You be the Creative Director
29
Student Shoe Design Contests
Vans Custom Culture 2011 Lets Kids Display Talent Competitively
28
Artistic Cap Contests
The New Era XC Design Competition Promotes Alternative Hat Styles
27
Graffiti Stencil Contests (UPDATE)
The Blek le Rat HUGO Man Competition Winners Revealed
26
Customized Cap Contests
The New Era 'Introducing' Project Wants Your 59FIFTY Designs
25
Coffee Cup Contests
Enter the LATTEA Design Contest and Win Cash and a Coffee Machine
24
Ethical Design Competitions
The Wiki-Bike African Bicycle Design Contest is for Sustainability
23
Wobbly Sculpture Contests
The Jell-O Mold Competition Wants You to Keep Calm and Wobble On
22
Automaker Photo Contests
Win a Ford Fiesta by Entering the Fiestagram Campaign
21
Existential Art Contests
The DeviantArt Inception Comic Book Art Contest is Exciting
20
Superhero Charity Contests
Join the MASScanvas Challenge 5: Stane Lee for a Good Cause
19
Search Engine Creativity Challenges
Google Search Caption Contest Seeks Humor & Insight
18
Watch Design Competitions
'Swatch MTV Playground' is a Global Creative Community
17
Personalized Bubble Gum Branding
Orbit Spotlight Series Creates Customized Packages for Customers
16
Design Crowdsourcing
Brandsupply Focuses Solely on Local Design Talent
15
Crowdsourced Fast Food Films
McDonald's McBites Contest Encourages People to Create Mini Films
14
Animated Soft Drink Ads
Jerome Masi & Gaetan Boutet Films the Whimsical 'Be Coke' Video
13
Vintage Design Challenges
ModCloth 'Make the Cut' Contest Seeks Talented Fashion Designers
12
Brew Brand Art Contests
Heineken Art Competition Celebrates Black History Month
11
Couture-Styling Contests
Win Clothes For SS11 with the Shopping Forecast
10
Global Technology Challenges
Microsoft Imagine Cup 2012 Helps World Solve Toughest Problems
9
Drink-Creating Challenges
Make Your Own Drink With VITAMINWATER Enhanced Water 'Flavour Creator'
8
Interactive Music App Contests
Get Creative and Win Money on ‘HUGO Create: The Game'
7
Soft Drink Scholarships
Students Compete in Dr Pepper Million Dollar Tuition Giveaway
6
Designer Song Challenges
Dolce & Gabbana Music Video Contest Asks Fans to Dance and Sing
5
Social Costume Contests
Toshiba 'Put Your Face On Toshiba Vision' Asks for Your Halloween Getup
4
Music Video Car Contests
Toyota 'Outsmart Shout Out' Campaign Creates a Pop Video for Fans
3
Canned Fast Food Castles
The Canned White Castle Sculpture Brings Holiday Cheer to Hungry Families
2
Wish-Granting Greetings
Clinton Cards Will Make a Customer's Holiday Wish Come True
1
Browser Film Contests
Mozilla 'Firefox Flicks' Competition Asks You to Tell a Story
Related Ideas
Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Stunning Celebratory Custom Cakes
SusieCakes Offers Various Seasonal and Custom Cake Designs
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
DIY Candy Jewelry Kits
Cricket's Candy Creations Boasts the Candy Jewelry Craft Kit
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Iconic Cupcake Brands
The new CRUMBS Cupcakes Embraces a Modern Approach, Leveraging E-Commerce
Rewarding Peanut Butter Cups
Reese’s Medals are Making Their Debut Ahead of the Paris Olympics
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Mystery Milk Beverages
Milk2Go's Mystery Flavour Challenges Canadians to Guess the Newest Release
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Snack Cake Popcorn Snacks
Hostess Created Popcorn for Its Twinkies and Ding Dongs Brands
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Beverage Brand Music Contests
White Claw is Giving Canadians the Chance to Perform at AltiTunes
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Toaster Pastry Prediction Platforms
Prop-Tarts Challenges Pop-Tarts Fans' Intuition
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Cereal Bar Game Sets
Treat. Eat. Compete. Turns a Family-Favorite Snack into a Game
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Early Christmas Decoration Contests
Oreo Will Reward Festive Fans Who Decorate Early This Year
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
AI-Generated Phone Accessories
PopSockets Launches a New AI Artwork Designer and Giveaway Contest
Viral No-Hole Bagel Campaigns
Philadelphia Cream Cheese Debuts the Philadelphia Bagel Wholes
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Co-Branded Inflatable Pools
The Canada Dry x Carrots Bundle Shares Stylish Summer Staples
Sharing-Focused Candy Products
These Mentos Sharing Bags Come in Two Options
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Branded Tailgate Contests
Bush's Baked Beans and Peyton Manning Debut Tailgate Contest
Celebratory Candy Brand Campaigns
This See's Candies Campaign Commemorates Mary See
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Curated Wedding Gift Boxes
Confetë Party Box's Wedding Collection Simplifies Wedding Season
Sustainable Future Contests
The Samsung Solve for Tomorrow Contest Empowers Young Minds
Cheeky Hangover Contests
Q Mixers Challenges People to Overcome the Hangover Fear
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Student-Focused Hand Washing Ads
SC Johnson Professional Launches 'Happy Hands Contest'
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Concert Ticket Giveaways
Susiecakes Recently Ran a Contest, Featuring Taylor Swift Tickets
Spicy Eating Contests
The Spicy Hustle by Schlotzsky's is for a Couple with a Love of Spicy Food
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Better-for-You Bubble Teas
Betta Boba's Canned Drinks Target Students with 50% Less Sugar
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Small Business-Supporting Contests
Staples Launches Boost My Biz, Targeted at Canadian Businesses
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Festive Display Contests
The Truly Keep It Light Holiday Edition Helps to Cover Utility Bills
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Trick Shot Sweepstakes
ONE Brands Debuts the ONE Puffs Trick Shot Challenge Sweepstakes
Branded Small Business Contests
Staples Canada Honors Small Businesses with Boost My Biz Contest
Recipe Delivery Promotions
The Gousto The Battle of the Buns Range is Arriving with a Promotion
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic