Watch Design Competitions

'Swatch MTV Playground' is a Global Creative Community

'Swatch MTV Playground' is an innovative design competition and collaboration between the youth-based American television network and the watch company. The contest calls all artists to create a timepiece design, with the winner receiving an all-expenses-paid vacation to Shanghai for the 2010 expo.

Swatch MTV Playground is more than a simple competition; it's a community where designers and artists can share and comment on each other's work. Check out the gallery for some of the featured submissions.

Collaborative Design
The trend of collaborative design competitions provides opportunities for artists and designers to collaborate and share ideas, creating innovative and unique products.
Youth-centric Market
The youth-centric market trend encourages businesses to engage and collaborate with the youth demographic, tapping into their creative potential and unique perspectives.
Creative Communities
The rise of creative communities, like Swatch MTV Playground, fosters a sense of belonging and encourages artists and designers to showcase their work, leading to the discovery of new talents and disruptive innovations.

Who This Affects Most

Fashion Accessories
The fashion accessories industry can leverage collaborative design competitions to discover emerging talent and create unique, trend-setting products that resonate with consumers.
Entertainment Media
By collaborating with design competitions, the entertainment media industry can engage and inspire their audience while discovering fresh and innovative artistic talent.
Tourism and Travel
The tourism and travel industry can leverage competitions like Swatch MTV Playground to attract creative travelers by offering exciting prizes that align with their interests and passions.
SCORE
1.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 7%
Freshness 8%