It takes a lot to make a creative chocolate bar branding campaign. A marketing team has to push the boundaries on what is essentially a fixed shape. Trying to make a million things out of a ridged rectangle isn't the easiest thing to do, but many companies have become proficient at it.
Some companies prefer to live by the principle of simplicity. Using bright colors and interesting drawings on the wrappers to draw the wandering eyes of consumers can be a good way to get new customers. Other companies use a more bombastic methods that include strange flavors and over-the-top marketing styles. Examples of this would be soy sauce chocolate bars, sriracha bars or bloody chocolates.
Chocolate bars are a staple in the candy industry because of their taste and classic appeal. Companies are evolving though, and with that, so are branding methods for chocolate bars.
26 Creatively Crafted Chocolate Bars
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Easy-Access Sweets
Sharewithme Chocolate Packaging is Fuss-Free So You Can Taste Your Treat Sooner
25
Day-Designated Desserts
Week Chocolate Packaging Colorfully Suggests Quotidian Flavors
24
Botanist Confectionary Branding
Schwarz Wald Chocolate Packaging Alludes to Attentive Creation
23
Sweet-Sharing Promotions
MILKA Helps People Show Love by Sharing the Last Square of Chocolate
22
Medicinally Marketed Treats
Elixir Chocolate Packaging Prescribes a Delicious Dose of Sweet Cocao
21
Sketched City Wrappers
Kit Kat Cities Packaging Features Doodles of Three Marvellous Metropolises
20
Color-Blocked Confections
The Mary and Matt Custom Chocolates are Chic and Tasty
19
Doodled Dessert Branding
Theo Chocolate Packaging was Designed with Lovely Freehand Labels
18
Dystopian Competition Chocolate Bars
Vosges' Hunger Games Chocolate Features the 12 Districts
17
Chocolate Coffee Bars
Awake Bars Combines Chocolate and Coffee for the Ultimate Energy Boost
16
Chip-Flavored Chocolate Bars
The Tayto Cheese & Onion Chocolate Bar is a Controversial Mix
15
Bite-Ready Branding
Tusso Packaging Presents its Products Like They're Set to be Eaten Immediately
14
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
13
Embossed Chocolate Packaging
The Sweet Moonstruck Chocolatier Wrappers by Sandstrom Partners
12
Personified Chocolate Cartoons
Juan Molinet's Cute Chocolate Cadbury Illustrations Are Sweet
11
Curious Confectionery Packaging
The Taste of Yellow Chocolate Bar is Consumer-Inspired & Vibrant
10
Booze-Based Confections
A Jack Daniel’s Whiskey Chocolate Bar is Filled with the Real Stuff
9
Soy Sauce Dessert Bars
The Savory Ramen Chocolate Bar Combines Soup and Sweets
8
Break-Off Infusion Bars
Afteroom Tea Brick Demonstrates a New Way to Distribute and Brew Drinks
7
Heartbreak Cocoa Bars
Kokoro Chocolate Comes in Cute Love-Focused Packaging
6
Roarin' Twenties-Inspired Treats
Bixby & Co Chocolate Bars are Organic and Nostalgic
5
Gender-Biased Cocoa Treats
The Cadbury Crispello Chocolate Bar Hopes to Boost The Company's Sales
4
Cutesy Confection Branding
Field's Sweet Spot Packaging Creates a Visual Sugar High
3
Carbon-Neutral Chocolate Bars
Gru Grococo Makes Going Green Delicious
2
Spicy Condiment-Flavored Candies
The Sriracha Chocolate Bar Brings the Heat to Your Mouth
1
Cookie-Infused Chocolatey Snacks
The Crunch Girl Scout Candy Bar is Full of Thin Minty Goodness
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Brain Nutrition Bars
Good Thinking Bars Help Consumers Snack Their Way to Better Brain Health
Ramadan-Themed Chocolate Bars
The KitKat® Iftar Bar Features 30 Pieces for 30 Days of Ramadan
Wrapperless Snack Bars
One Good Thing Packages Its Products in an Edible, All-Natural Film
Celebratory Eclipse Snack Bars
Perfect Bar Chocolate Brownie Has Over 20 Superfood Ingredients
Decadent Body Scrub Bars
Butter & Me Makes Indulgently Scented Dessert-Like Exfoliating Body Bars
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Churro-Flavored Chocolate Bars
Kit Kat Debuts a New Churro Flavor Inspired by National Churro Day
Antioxidant-Rich Whole Cacao Bars
Blue Stripes Boasts Five Variations of Its Cacao Bar
Functional Truffle Chocolates
CORE Foods' Truffles are for Chilling Out, Energizing & Powering Up
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Crispy Peanut Butter Bars
The Skippy Snack Wafer Bars Come in Three Flavors
Business-Oriented Dessert Mixes
Nestlé Professional Debuts the New Milkybar and Aero Dessert Mixes
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Healthy Trail Mix-Style Bars
KIND Snacks Debuts a Collection of Sweet and Savory Snacks
Celebratory Cartoon Candy Bars
This New Japanese KitKat Flavor Showcases Sanrio Characters
Premium Organic Chocolate
Green & Black’s Smooth Flavours Revolutionize Dark Chocolate
Lobster-Shaped Chocolates
Bixby Chocolate's Chocolate Lobsters Turn Dinner into Dessert
Mono-Material Chocolate Packaging
SNICKERS® Launched a Dark Chocolate Cereal Bar in New Packaging
Casserole-Inspired Chocolate Bars
This Gourmet Chocolate Bar Plays with Sweet Potato & Marshmallow
Wafer Chocolate Bar Cereals
Nestlé KitKat Cereal Has a Familiar Texture and Taste in Every Bite
Decadent Dessert Bars
The Dessert Bar by Divine Deliciously Brightens Everyday Occasions
Protein Bar Bouquets
For Valentine's Day, RXBAR Created a "RXBAR-quet" Gift for Gym Lovers
Paper-Based Chocolate Packaging
Mars Swaps Out its Plastic Wrappers for Paper in a Tesco Trial
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Chocolate Bar Variety Packs
Trader Joe's Wicked Good Mini Chocolate Bars are Here for Halloween
Artisan-Inspired Private Label Chocolates
These Tesco Chocolate Bars Come in 10 Varieties
Bottled Popcorn Kits
Popcorn Kitchen's Kits are Giftable, Flavorful and Decadent
Confidence-Boosting Candy Bars
Cadbury and The Prince's Trust Teamed Up to Support Young People
Coffee Bean Candy Bars
The Coffee Bar is Made with Whole Coffee Beans Over Cocoa Beans
Swedish-Style Better-for-You Treats
N!CK's Launches Light Ice Cream Bars
3D-Printed Valentine's Day Chocolates
Sugar Lab Debuts Two Types of Valentine's Day Bonbons
Collaborative Malt Chocolates
Milkybar and MILO Team Up for a New Creamy Malt Chocolate Treat
Crispy Rice Chocolate Bars
These Oat Chocolate Bars with Crispy Rice & Cocoa Nibs are Dairy-Free
Sour Easter Snack Boxes
The Cadbury Dairy Milk & Sour Patch Kids is Sweet and Tart
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Anniversary-Honoring Chocolate Products
These KitKat Bars Celebrate 50 Years in Japan
Purpose-Driven Chocolate Bars
Dirtbag Bar is a Chewy Chocolate Bar Made with Organic, Whole Foods
Dessert-Flavored Breakfast Bars
RXBAR A.M. Peanut Butter Dark Chocolate is Soft and Crispy
Peanut-Shaped Chocolate Treats
Reese's Has Launched a New Peanut Butter Cup Shape at Retailers
Morning Ritual Chocolate Bars
The Donuts & Coffee Chocolate Bar by Compartés is Locally Sourced
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Better-for-You Frozen Bars
Yasso's Real Fruit Bars are Blended with Protein-Packed Greek Yogurt
Crunchy Savory Snack Bars
The Nature Valley Savory Nut Crunch Bars Come in Three Varieties
Biscuit Candy Bar Boxes
The Nestlé Big Biscuit Box is Packed with 69 Assorted Candy Bars
Laser-Engraved Chocolate Bars
Cadbury Created Dairy Milk Bars with Laser-Etching Technology
Globally Inspired Jelly Beans
BRACH'S Desserts of the World Jelly Beans Explore Global Flavors
Scrumptious Cocoa-Free Candy Bars
WNWN Food Labs Has Unveiled Three New Bars in the UK
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Thai Soup-Inspired Chocolates
The SIAMAYA Thai Coconut Curry Chocolate is Inspired by Tom Kha
Branded Candy Easter Products
These Nestlé Easter Eggs Come in Two New Options for 2024
Multi-Colored Chocolate Bars
Moodbreaks is the New Range of KitKat with Multi-Colored Chocolate
Donut-Shaped Frozen Desserts
Sundae Shoppe's Donut Dessert Bars are Fun Frozen Novelties
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Nacho-Flavored Chocolate Bites
TCHO's Choco Natchos are Cheesy Chocolate Bites are Savory & Spicy
Textural Low-Sugar Candy Bars
Cadbury Dairy Milk Fruitier & Nuttier Has 70% Fruits and Nuts
Truffle-Stuffed Chocolate Bars
Alter Eco's Truffle Thins Share Indulgence with Organic Ingredients
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Patriotic Popping Candy Bars
Hershey's Limited-Edition Bar was Made for Summer Holidays
Charitable Christmas Chocolates
Purdys Chocolatier's Dear Santa Bar Supports Children's Hospitals
Truffle-Inspired Protein Bars
The New Larabar Truffle Bars Feature the Taste of Chocolate Truffles
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Ethical Snacking-Friendly Chocolates
Tony’s Chocolonely Lil Bits Come in Three Flavor Options
Collaboration Cookie-Flavored Protein Bars
Think Minis Protein Snack Bars Come in Seven Flavors
Textural Sharing-Friendly Candy Bars
Cadbury StarBar Duo is Delicious and Value-Conscious
Plant-Based Candy Bars
Harken Sweets Bars Offer New Takes on Classic Combinations
Raw Goji Berry Chocolates
Sundial Foods' Gojiberry Raw Chocolate Bar is Guilt-Free
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Low-Sugar Chocolate Bars
Oobli Milk Chocolate Bars are Low-Sugar & Free from Artificial Sweeteners
Sustainable Travel Retail Chocolates
The Nestlé Sustainably Sourced Chocolate Range is Flavorful
Romantic Ruby Chocolate Bars
Beato Chocolates Launches the Dance of the Eighty Nine Positions
Chocolate Tasting Flights
jcoco Curated Tasting Sets of Milk & Dark Milk Chocolate Flights
Date-Sweetened Chocolate Bars
The Conscious Bar Makes Decadent, Naturally Sweetened Chocolate Bars
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Branded Bottled Chocolate Milkshakes
Cadbury Milkshakes Come in Two Flavors
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Sustainable Mainstream Candy Bars
This New KitKat Bar is Made with Sustainably Sourced Cocoa
Colombian Chocolate Packaging
Cox & Co. Showcases the First Flow Wrap Chocolate Packaging
Pickle-Flavored Chocolate Bars
Alicja Confections' Postcard Chocolates Feature Unique Flavors
Ruby Chocolate Chip Cookies
Barry Callebaut Expands its Ruby Chocolate Line with a New Cookie
Texturally Chunky Candy Bars
Cadbury Dairy Milk &More Comes in Two Flavor Options
Beverage-Flavored Candy Bars
The Yoo-Hoo Candy Bar Offers a Nostalgic Flavor Experience
Cooking Sauce Bars
Bar to Cook Infuses Meals with Globally Inspired Flavor
Plant-Based Milk Chocolate Bars
LOVO Chocolate Bars Come in Four Varieties
Bread Brand Snack Bars
Dave's Killer Bread Organic Snack Bars Come in Three Flavors
Mexican Cuisine Candy Bars
Sleep Walk Chocolate is Introducing Four Mexican Cuisine Treats
Dessert-Like Vegan Snack Bars
These New Larabar Flavors Come in Two Flavors
Nut Butter-Filled Snack Bars
Go Ahead Wholistic Snack Bars Come in Two Functional Varieties
Collaboration Candy Bar Treats
Butterfinger and Circle K Partnered on New Food and Beverages
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Cornbread-Flavored Chocolate Bars
Compartés' Corn Bread Chocolate Bar is a Decadent Seasonal Treat
Kid-Friendly Protein Bars
Ready's Kids Whole Grain Protein Bars Come in Treat-Like Flavors
Double Chocolate Protein Bars
Built Bar is Made with 100% Real Chocolate
Donut-Inspired Chocolate Wafers
The Kit Kat Chocolate Frosted Donut Flavored Bar is a Sweet Treat
Romantic Malted Cake Bars
Raspberry Maltesers Cake Bars Come with Five Servings Per Pack
Premium Libation Candy Bars
Miss Maude's Whiskey Business Chocolate Bar Comes in Two Options
Gilded Confectionery Product Ranges
Nestlé The Golden Collection Has Several Options
Artist-Inspired Chocolate Bars
Beato Chocolates Bars Feature Works by Beatrice Wood
Concentrated Protein Bar Flavors
Synergy Flavours Has Introduced Eight New Flavors for Snacks
Extra Indulgent Ice Cream Bars
Perry's Ice Cream Makes Super-Premium, Portion-Controlled Treats
Limited-Edition Vietnamese Chocolates
Marou Released a Dark Chocolate Bar With Spices from Pho
Farmer-Supporting Chocolate Bars
Hotel Chocolat Better Way Bars Come in Two Options
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Mexican Chocolate Marshmallow Bites
These Mexican Hot Cocoa Bites Unite Cinnamon & Chili
Veganized Candy Bars
Trupo Treats' Vegan Candy Bars Recreate Childhood Classics
Cheeky Chocolate Campaigns
The Cadbury Creme Egg How Do You Eat Yours? Campaign Updates a Classic
Dessert-Inspired Protein Bars
think! high protein Protein Bars Now Come in Two New Tasty Flavors
Fruit-Sweetened Chocolate Products
The Wild West Chocolate Line Has Nine Varieties
Celebratory Seasonal Chocolate Products
Hershey Seasonal Treats are for Valentine's and Easter
Textural Mini Snack Bars
Hostess Kazbars Feature Cake, Candy and Fillings
Easter Egg-Inspired Chocolate Bars
Happi Easter Egg Bars are Crafted with Oat Milk
Soft Chocolate-Topped Caramels
Werther's Debuts a Chocolate-Covered Variant of its Iconic Caramels
Candy Bar-Infused Cookies
These Baked by Rich’s Cookies are Made with Nestlé
Frozen Spherical Chocolate Treats
Maltesers Ice Cream Bars Have a Malty, Textural Profile
High-End Mainstream Truffle Treats
Toblerone Truffles Tap into a Taste for Premium Gifts
Sundae-Inspired Chocolate Bars
Compartés' Hot Fudge Sundae Chocolate Bar is a Gourmet Treat
Cacao-Rich Chocolate Bars
Scharffen Berger is Introducing a Series of New Chocolate Products
Textural Candy Bar Treats
The Nestlé Lion Bar Brownie is a Limited-Edition Offering
Fruity Chocolate Bars
Popcorn Kitchen Launches a 750g 'Salted Caramel' Bar and Three 100g Variants
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Beneficial Botanical Chocolate Bars
YES Cacao Bars Come in Three Varieties to Choose From
Dark Chocolate Cookie Bars
These Catalina Crunch Bars are Low in Sugar and Come in Two Flavors
Seasonal White Chocolate Candies
This Milkboy Swiss Chocolate Bar Has Fruit and Bourbon Notes
Minty Textural Chocolate Bars
Cadbury Twirl Mint is a Refreshingly New Limited-Edition Treat
Ramen-Infused Chocolates
This Alicja Confections Bar Combines Ramen and Chocolate
Cupcake-Flavored Chocolate Bars
Sprinkles Chocolate Bars Capture the Taste of Signature Treats
Gifting-Ready Candy Tubs
Swizzels Gift Drums Come in a Variety of Flavors
Layered Textural Snack Bars
Perfect Bar Layers Come in Two Flavor Combinations
Indulgent Low-Calorie Snack Bars
Alpen Delight Bars Come in Six Flavors Under 100-Calories Each
Sharable Minty Candy Bars
The Galaxy Smooth Mint Bar is Perfect for New and Existing Fans
Nutritious Breakfast Bars
Eden's Sweets is Enhancing the Health Snack Industry
Marshmallow-Flavored Candy Bars
Kellogg's Rice Krispies Created Two New King-Size Bars for Spring
Candy-Like Protein Snacks
The Fulfil Triple Chocolate Protein Bar Has 15-Grams of Protein
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Textural Premium Candy Bars
These New Cadbury Bars are Arriving in the UK
Artisanal Holiday Candy Ranges
Rocky Mountain Chocolate Announced New Treats for Christmas
Branded Chocolate Baking Mixes
The Ghirardelli Brownie Cookie Bar Mix Creates Rich Baked Goods
Travel-Focused Vegan Bars
Ritter Sport Launches the Travel Retail-Exclusive 'Vegan Tower'
Bite-Size Frozen Dessert Bars
Blue Bunny's Mini Bars Miniaturize Favorite Frozen Treats