Experiential marketing has become an extremely popular way for advertisers to genuinely inspire interest in audiences, as these creative car ads prove.
Shopping for a new car can be an extremely overwhelming experience, but these stunts aim to reintroduce entertainment into the process. Examples of this include theater experiences set up in-car by vehicles that are able to host or project film content. One of the most elaborate examples is the 'Theatre in a 500' from Fiat, which involves conducting entire plays from within the inside of a car interior.
Although cars can be used as mobile theaters to deliver these experiences, creative car ads inside cinemas have been just as effective at surprising and delighting the public with unexpected entertainment as well.
10 Cinematic Car Marketing Stunts
15
Film-Projecting Cars
The Smart Forstars Vehicle Comes with a Built-In Projector for Movie Lovers
14
Clean Car Emission Beverages
Honda H20 Water is Made from Hydrogen Fuel Emissions of the Honda FCX
13
Movie-Driven Car Promotions
Starlite Urban Drive-in Theater Created by Volvo Brand
12
Roving Theater Trucks
This Portable Cinema Delivery Truck Took a Movie to the People
11
Affectionate Car Commercials
The Karlie Kloss Mercedes-Benz Short Films are Myterious
10
Future-Comparing Car Campaigns
This Toyota Back to the Future Ad Evaluates the Film's Predictions
9
Automobile Theatre Performances
Fiat's 'Theatre in a 500' Plays Took Place in Automobiles
8
Immersive Cinematic Driving Apps
This App Brings Adventure to Virtual BMW i3 Electric Car Drivers
7
Stranded Puppet Car Commercials
The Big Game Trailer by Toyota Features The Muppets in Trouble
6
Horizontal Teardrop Commercials
The Mercedes-AMG 45th Anniversary is Celebrated with Manly Tears
5
Disruptive Movie Stunts
Volkswagen Interrupts Movies to Promote Its Pedestrian Detection System
4
Automotive Trunk Theaters
The 'Mini Teater' Provides Entertainment from the Trunk of a Car
3
Micro-Sized Theater Ads
This Smart Car Ad Shows How Easy the Car Fits into Any Parking Space
2
Flying Car Campaigns
Cadillac Airlifts Its Newest Car for a Surprise Product Launch
1
Filmic Car Projects
Land Rover Challenges Directors to Create a Story Using Embedded Car Cameras
Related Ideas
Ultra-Luxe Beach Camper Caravans
The Lusail Caravan Reveals Well-Appointed Interiors
Luxury Off-Grid RVs
The 'Arto' Motorhome is Based on a Fiat Ducato and Offers Luxe Amenities
Plane-Inspired Vehicle Designs
This Mercedes-Benz Concept Vehicle by Al Yasid Balances Aesthetics
Luxe Garage-Friendly Trailers
The Airstream Studio F. A. Porsche Concept Travel Trailer is Compact
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Contemporary Racing Simulators
Studio Casti Designs the DrivePod with Modern Aesthetics
Digital Nomad Concept Cars
This Multipurpose Car Was Envisioned By Students From Skoda
Cubic Convertible Camping Vans
The Adria 'MODE' is Ready for Camping Trips in 30-Minutes
Streamlined Digital EV Concepts
The INFINITI Vision Qe Concept Has a Sleek, Futuristic Form
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Semi-Transparent Concept Cars
This Renault Twingo Concept Features an Inside-Out Design
Automated Vertical Car Parks
Daniel Statham Studio Designs the Future Car Park in China
Toronto Film Exhibitions
Imposter Cities Exhibition Explores Architecture & Cinematic Authenticity
Video Game-Like Sports Cars
The Milano Vision GT by Alex Imnadze Baldini is Streamlined
Hotel Room Vehicle Designs
The Mercedes x Belmond Vision Pullman Express is a Hotel on Wheels
Retro-Style Pop-Up Camper Vans
The Citroën Type Holidays Brings a Concept Vehicle to Production
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
Sleek Electric Concept Vehicles
The Hyundai Concept Luxe Sedan Has Extra Seating in the Boot
Child-Centric Concept Cars
This Compact Luxury SUV Caters to the Needs Of Families With Kids
Mobile Office Concept Trucks
The Mitsubishi Fuso NomadPro Offers Essentials for Professionals
Water-Ready Sports Car Concepts
The Citroën Above and Under by Sangheon Chung is Transformative
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
70s-Style Race Cars
The Hyundai N Vision 74 is Expected to Jump from Concept to Real Life
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Immersive Solar-Powered Installations
Marjan van Aubel & Lexus Unveil the 8 Minutes and 20 Seconds
Autonomous Showroom Concepts
JIDU's Dealership Experience Lets Buyers Watch Their Car Pilot Itself
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Ultra-Futuristic Modern Cars
The Mercedes-Benz Vision One-Eleven EV is Visually Striking
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Pop Artist-Designed Auction Cars
Jeff Koons Designs a Dynamic BMW 850i xDrive Gran Coupe
Romantic Luxury Vehicle Ads
Mercedes-Benz' G-Class STRONGER THAN DIAMONDS Edition Celebrates Love
Portable Surround Sound Systems
Sony's HT-AX7 Speakers Replicate Cinematic Experiences
Auto Brand Golf Experiences
The Genesis Invitational 2024 Featured an Immersive Media Experience
Panoramic Automotive Cockpits
This Cockpit Offers Stunning Customization & Display Capabilities
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Futuristic Retro-Inspired Sedans
The Hyundai NINE Concept Harkens Back to 1980s Sports Cars
Escapism Electric Vehicle Concepts
The 'Trekker' Concept Vehicle is Imagined for Urbanites in 2030
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Circus Tent-Inspired Holiday Homes
Cubo Design Architect Designs the Circus Home in Japan
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Racer-Inspired City Car Concepts
The Nissan Concept 20-23 is Imagined as the Perfect City Car
Sci Fi-Themed Glamping Retreats
The 'Outpost X' Retreats Boast An Ancient Yet Futuristic Aesthetic
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Off-Road Campsite Solutions
The Collaborative Adventure Mobility Platform is Expansive
Luxury Auto-Inspired Venues
Bentley Has Designed An Opulent VIP-Centric Music Room
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Color-Changing Concept Cars
The BMW i Vision Dee Offers a Glimpse of the Future at CES 2023
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Movie Experience Digital Notebooks
HP Launches New Envy x360 Notebooks with IMAX Experiences
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Haute Couture-Inspired Cars
Rolls-Royce Joins Iris Van Herpen for Custom Made Phantom Syntopia
Artistic Auto Showcases
The 20th BMW Art Car Was Unveiled at the Guggenheim Museum
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Weekend Excursion City Vehicles
The Playbox Urban Mobility Vehicle is Imagined for 2040
Portable Theater Systems
Sony HT-AX7 Creates Room-Filling Sound Anywhere in the Home
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Car Color-Changing Technology
BMW Conceptualizes Car Color-Changing Technology
AR Vehicle Displays
The Kia EV6 Features a Smart Augmented Reality Winshield for Navigation
Sleek Sustainable EV Concepts
The Opel Experimental EV Concept Has Augmented Projection Technology
Consumer-Centric Luxury Car Campaigns
Genesis Motors Canada Recently Unveiled 'Centred Around You'
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Retro-Futuristic Electric SUVs
KIA Reveals Its Retro-Futuristic Designed All-Electric EV9 SUV
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
All-Electric Vehicle Multiverse Ads
Acura Launches Its New World. Same Energy. Campaign
Metaverse-Based Dealerships
1Verse Launched the First Virtual EV Dealership in the Metaverse
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Color-Changing Outdoor SUV Concepts
The Lexus LX 600 Premium AAP Build Has a Striking Wrap
Dynamic Convertable Camper Vans
Citroën Unveils the Type Holidays Inspired by the Type H
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Luxury Auto-Branded Travel Experiences
The Porsche Travel Experience is Available in Canada
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
Upcycled Automotive Couture Collections
This Collection is Made With Discarded Auto Components
Tactile Audio Vehicle Features
The Range Rover SV Edition One has a New Bass Technology
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Generative Art-Wrapped Cars
Kaoru Tanaka Wraps the INFINITI QX80 in Digital Artwork
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Suburban-Inspired Art Exhibitions
Stacy Leigh Unveils Her Latest 'Escape to B-Roll' Art Exhibition
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Artfully Glamorous Cocktail Bars
Moët Hennessy Launches a New Cocktail Bar in Paris
Ultra-Large Automotive Displays
LG Display Unveiled the 57-inch Pillar-to-Pillar LCD at CES 2024
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Festive Film Vehicles
Turo Helps Drivers Spread Seasonal Cheer with Limited-Edition Elfmobiles
In-Car Gaming Expansions
Tesla Launches Thousands of Games in Its Cars with Steam
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AI-Assisted Car Shopping Apps
The CoPilot App Eliminates Barriers in Digital Car Shopping
Elf-Inspired Cars
Turo Debuts Elfmobiles in NYC to Celebrate the 20th Anniversary of the Elf Movie
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Circular Design-Themed Exhibitions
Audi Joins Dezeen on the Domino Act Installation
Premium Adventurous Racecar Concepts
The Maserati MC20 Dakar Edition Prepares for Terrain
Game-Inspired Electric Vehicles
Peugeot Designs the New Inception EV With Game-Like Steering
Sculpted Digital Conceptual Vehicles
Nissan Presents a Look at the Hyper Adventure Digital Concept
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Software-Defined Collaborative Vehicles
Google and Renault Work Together on a New Digital Car
Free Gas Giveaways
Autotrader is Giving Free Gas for One Year to 11 Lucky Winners
Stadium-Based Theatre Venues
HKS Designs a YouTube Theatre Venue inside the SoFi Stadium
AI-Inspired Audio Experiences
SAINT JUDE by Swamp Motel Combines Theater & Technology
Cloud-Based Vehicle Customizations
Mitsubishi Motors Unveils a Custom Car Configuration Feature
50s-Style Diner-Themed Drive-Ins
Tesla is Beginning its Diner and Drive-In Movie Supercharger
Inflated Vibrant Futuristic Buses
Midjourney Helped Create the Mutated School Bus Design
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Software-Defined Interior Experiences
Marelli's Showcase at CES 2024 Builds on Its Digital Cockpit
Advanced Automotive Systems
Waze Gets its Own Built-in 'Renault' Car App for the First Time
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Dynamic Artful Car Designs
Julie Mehretu Unveils the Art-Adorned BMW M Hybrid V8 Car
Vintage Hotel-Based Automobiles
Sunset Tower Now Allows Guests to Cruise in Rented Automobiles