It may seem like a contradiction that businesses advocate for consumption-aware social innovations, however, it's all in the name of not buying more but buying better and smarter. What does that mean? In many cases, buying better and smarter can mean something like collaborative consumption, that is, creating a sharing economy where ownership isn't the most valued quality. In other cases, it could mean reusing items. Interestingly enough, the big company Patagonia asks you to buy its stuff less often -- and good quality makes that possible.
From free stuff finders to conscious online marketplaces, these consumption-aware social innovations will allow you to rethink the now global ethos of "buy, buy, buy." That can only be a good thing.
30 Consumption-Aware Social Innovations
From Free Stuff Finders to Conscious Online Marketplaces:
Social Business Editor — May 14, 2014 — Social Good
30
Haitian Artist Wearables
Moral Fibers is a Socially Innovative Start-Up Building Human Capital
29
Socially Sustainable Fashion
'All of Us Revolution' Encourages Women to Rethink Consumption
28
Utopic Eco Villages
Costa Rica's Kopali Communities Adheres to the Triple Bottom Line
27
Ugly Food Catering
Culinary Misfits Use Disheveled Fruits and Veggies to Cater Events
26
Collaborative Consumption Infographics
The Unstash Manifesto Mixes Altruism with Action
25
Discarded Designer Duds
Rags2Riches is a Social Business That Creates Handbags Out of Scraps
24
Community-Empowering Food Systems
DC Central Kitchen is a Social Enterprise with a Long-Term Focus
23
100% Organic Eco Jeans
Nu Sells Raw Denim Made in Small, Ethical Factories in Turkey
22
One-for-One Glasses
TOMS Eyewear is the Next Chapter in this Innovative Business Model
21
Revamped Castaway Accessories
Project Repat Collaborates with Artisans in the Majority World
20
Conscious Online Marketplaces
'Ethical Community' Connects Businesses With Customers Who Care
19
Water-Providing Clothing Lines
Blu Democracy Helps Supply Drinking Water To Those In Need
18
Curated Ethical Boxes
Monthly Blissmoboxes are Packed With Social Goodness
17
Charitable Animal Sculptures
The Bundu Designs Rhinos are Made from Wire
16
Ethical African-Inspired Gifts
Bundu Works with a Support Group for HIV-Positive Women in Malawi
15
Mission-Based Investing
'Renewal2 Investment Fund' Helps Foster Triple Bottom Line Success
14
Social Enterprise Beer
SABMiller Commits to 'Farming Better Futures' with Impala Lager in Africa
13
Baby Subscription Services
Good Karma Clothing for Kids Encourages Collaborative Consumption
12
Compelling Online Retailers
Fashion ComPassion Sells Brands with a Socially Conscious Mind Frame
11
Stuff-Sharing Social Enterprises
Unstash Fosters Collaborative Consumption for Sustainability
10
Money-Saving Eco Lights
Clean Light Green Light Company Manufactures Eco-Friendly Light Solutions
9
Everlasting Electricity Suppliers
Good Energy is One of Its Kind in the United Kingdom
8
Charitable Vintage Sites
WebThriftStore Connects Buyers, Consumers and Non-Profits to Make Cash
7
Anti-Extortion Retailers
Addioizzo Helps Italian Vendors Retaliate Against Mafia Racketeering
6
Changing Consumption Practices
Goodsumption Highlights Ethical Products Around the Globe
5
Sustainable Style Non-Profits
Fashion Takes Action is a Canadian Social & Environment Organization
4
CO2 Reduction Rides
Carbon Voyage Fosters Collaborative Consumption Transportation in London, UK
3
Free Stuff Finders
Ditto is an Online Platform Fostering Collaborative Consumption in the UK
2
Smallholder Coffee Farmers
Cafedirect Builds Communities Through Social Business
1
Flying Pig Pitches
Good Deals UK Brings Unconventional Voting to the 2011 Social Finance Forum
Related Ideas
Sustainable Repurposed Shirts
Olivia Wilde Unveils a New Eco-Friendly Collaboration with ThredUp
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Water-Inspired Sustainable Fashion
Craghoppers Unveils a New Collection for the SS23 Season
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Cozy Sustainable Fashion
Good For Sunday Offers Curated Cozies that are Perfect for Fall
Anti-Consumerism Subscription Services
The 'Nothing' Subscription Service Literally Offers Nothing
Repurposed Sustainable Apparel
Toast Launches a Collection of "Creatively Repaired" Garments
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
On-Demand Fashion Production
Shein Moves Away From its Fast Fashion Roots with New Manufacturing
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Environmental Cost Receipts
ASKET's Impact Receipts Measure Water Usage, CO2 Emissions & More
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Circular Workwear Resale Platforms
Carhartt Customers Can Trade In Used Apparel For a Gift Card
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Conscious Shopping Promotions
Hey Harper is Holding 40% Sales Throughout November
Eco-Friendly Inclusive Apparel
SHEIN Launches evoluSHEIN Line Designed to be Accessible for All
Customer-Driven Marketplaces
COS Clothing Partnered with Recurate on a C2B2C Marketplace
Eco-Conscious Sporty Tote bags
Brent Radewald Designs the Nike Forward Cargo Tote Bag
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Sustainably Minded Seating Solutions
The Conscious Chair by Mater Design Has Recycled Materials
Mindful Styling Campaigns
Style Consciously by Chatters Promotes Making Mindful Choices
Clothing Buy-Back Programs
Eileen Fisher Revolutionizes Clothing Recycling with Renew Program
Sustainable Artist Endeavors
CASETiFY Launches a New Artistic Upcycling Project Called Re/CASETiFY
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Digital Food Waste-Reducing Platforms
Hitachi Digital Services Collaborates with Onethird
Modern Parenting Solutions
KeaBabies is Sustainable Solutions for Modern Parenting Challenges
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Athleisure Resale Marketplaces
Vitality's New Platform Fosters the Purchase & Sale Of Used Apparel
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
AI-Fueled Sustainable Product Series
SPACE10 and oio studio Add AI to Products of Place
Reimagined Sustainable Menswear
22Ahead Has Relaunched Its Eco-Friendly Menswear With New Benefits
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Avant-Garde Coffee Table Books
New Society Hosts 'Decentralization, Please Save Culture' Event
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
AI-Powered Supermarkets
Green Picks Market Autonomous Grocery Store is Frictionless
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Zero-Waste Voucher Solutions
On-us Launches New Technology for Sustainable Event Engagement
Modern Consignment Programs
GotStyle Recently Launched a New Consignment Program
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Home Cleaning Subscription Boxes
'Grove Collaborative' Offers Subscriptions to Save Costs
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Inspiring Eco-Aware Characters
Little Miss Waste Less Inspires Families to Reuse and Refill
Resource-Conscious Haircare
1SAVES20 is a Rinse-Free Collection That Saves Water
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Open IP Shoe Initiatives
Thesus Opensources Sustainable Footwear Design to Drive Industry Change
Mindfulness-Encouraging Challenges
Better Than Yesterday is Inspired by the "New Mindset" Movement
Contemporary Eco-Conscious Footwear Brands
Juntos Stands Out for Its Commitment to Sustainability
Novel Outdoor Design Capsules
Marmot & Better™ Gift Shop Collaborate on Eco-Friendly Winter Series
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Sustainable Running Gear
Cloudneo and Cyclon-T: On's Innovations in Eco-Friendly Running Gear
Waste Tarp-Made Public Seating
The Membran Collective Joins the Urban Networks Project
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Pioneering Secondhand Search Engines
Beni Dominates Resale Marketplace with Innovative App
Curated Eco-Friendly Marketplaces
Me Mother Earth Boasts Eco Products for Various Purposes
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Secondhand Resale Platforms
Francesca’s Launches a Resale Program Called 'Forever Francesca’s'
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Sustainable Fashion Certification Services
Loro Piana Customers Can Track Product Eco-Friendliness
Imperfect Produce Subscriptions
Odd Bunch Delivers Oddly Shaped Produce to Consumers' Doors
Fully Recyclable Knitwear
&OR Collective's Collection 01 Was Manufactured to Minimize Waste
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Branded Customer Resale Marketplaces
Relove Enables Businesses to Launch C2B2C Storefronts
Charitable Shopping Assistants
Give Freely Harnesses the Power of Online Shopping for Good
Machine-Learning Recipe Apps
'littlecook.io' Helps Users Curb Food Waste, Plan Ahead and More
Clothing Recycling Services
Marine Layer and Trashie Lead Sustainable Fashion with New Initiative
Slow Fashion Apps
Bandi's "New Year Reuseolution" Challenges Participants Not to Buy New Clothes
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Collaborative Shopping Tools
Amazon Debuts the Consult-a-Friend Feature for Collaborative Shopping
Circular Fashion Docuseries
The Road to Circularity by Coachtopia Shares Sustainability Challenges
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Outerwear Re-Commerce Platforms
Canada Goose Launches a Re-Commerce Platform in the US
Creator Economy Tool Directories
Creator Economy Tools Offer Over 1,000 Resources
Eco-Conscious Web Browsers
Ecosia Has Launched an Eco-Friendly Internet Browser for Clean Energy
Collaborative Insights Sharing
Collabwriting Empowers Teams to Collect and Share Across the Web
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Circular Sustainable Apparel
The PANGEA Mangrove Sunglasses Help Fund the Mangrove Cleanup
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
AI Shopping Assistants
Claros Scours the Internet For the Product You're Looking For
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Affordable Eco-Conscious Eyewear
Walmart Introduces a New Sustainable Eyewear Brand Called Karün
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Sustainable Furniture Services
IKEA's As-is Service Connects Shoppers to Gently Used Products
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Anonymous Gratitude-Exchanging Platforms
'A Little Optimism' Let's People Share Weekly Gratitudes
P2P Clothing Rental Platforms
Sizters: Rent & Lend Fashion Provides Luxury Wardrobes to Rent
Community-Driven Collector Apps
Connectible is a First-of-Its-Kind Social Media App for Collectors
Hyper-Local Gifting Communities
On the Buy Nothing Project App, Everything is Given Freely
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Curated Website Suggestions
Curation of Curations Finds the Best Sites Based on Your interests
Circularity-Centric Fashion Platforms
Gucci's 'Circular Hub' Aims to Curb Carbon Emissions
AI-Boosted Enterprise Tools
The 'Innovation Assistant' Assists Ideation and Implementation
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Social Good Ski Initiatives
Christy Sports Launched the Nordica Unleashed Outreach
Circular Pre-Loved Fashion
H&M Launches a Resale Platform in Cooperation with ThredUp
Flexible Coliving Platforms
The 'Coliving' Platform Helps Workers Find an All-Inclusive Place
Circular Collaborative Seating Designs
Aquafil Joins noho and ECONYL on a New Project
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Consumer-Led Wellness Platforms
Grove Wellness Offers Affordable Health and Wellness Options
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Fashion Resale Platforms
SHEIN Launches a New Peer-to-Peer Resale Platform Called SHEIN Exchange
Collectivity-Inspired Furniture Series
Conor Hacon Designs a New Capsule for Common Design
Pre-Loved Clothing Markets
Charity Super.Mkt Will Take Over Fenwick's on Bond Street
Mobile Artwork Purchasing Platforms
The 'Cohart' Platform Supports Modern Art Buyers and Sellers
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Artful Design Curation Capsules
Bentley Mills Designs the Modern Curator™ Collection No. 1
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Outdoorsy Apparel Resale Programs
Moosejaw's New Marketplace Lets Users Buy & Sell Used Gear
Community Borrowing Apps
Borrow Encourages Neighbours to Interact and Share
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Home Inventory Management Solution
'Bring Order to Chaos' Keeps Track of Your Belongings
Enhanced Shopping Results
Google Updates its Search Engine to Better Aid Holiday Shopping
Efficient Personalized Idea Newsletters
Sofon Curates Personalized Insights From Numerous Sources