While the campus lifestyle seems not to have changed much since the days of iconic movies such as Animal House, there are plenty of instances that highlight the ways in which the modern college student is different from any version of them in the past.
As with much of the marketing efforts dating back to the 1970s, the audience which marketers were aiming to target were much easier to reach without the advent of the Internet. In 2015, there are countless ways in which traditional marketers must reinvent tactics to garner attention from college-aged consumers in an age when there are innumerable avenues to reach them.
From dormitory decor consultants to campus-targeted pop-up shops, there are plenty of ways to target products or services at the college demographic that speaks to this diverse consumption of media and varied levels of interest.
29 Campus Lifestyle Innovations
From Dormitory Decor Consultants to Freshman-Focused Advertising:
Rebecca Byers — May 6, 2015 — Lifestyle
29
Compact Miniature Appliances
This Dorm Room Kitchen Has All You Need
28
Student Jet Services
Uni Baggage is Helping Students Fly to School in Style
27
Indoor Rowing Centers
This Training Facility Includes a Pool and a Stationary Boat
26
Futuristic Student Libraries
Zaha Hadid's Student Library is a State-of-the-Art Learning Center
25
Art-Infused Tech Buildings
Adobe Opens Up an Inventive New Campus in Utah
24
Digital Campus Vending Machines
These Vending Machines Flash Ads at College Students
23
Eco-Friendly Tech Hubs
The Google Campus Redesign Involves Integration with the Local Biosphere
22
Tech-Lending ATMs
Drexel University Has Introduced an iPad Vending Machine for Rentals
21
Stimulating Student Centers
This Unique Student Club in Tel Aviv Inspires Community
20
3D-Printed Campus Maps
This Tactile Braille College Map Was Designed for the Visually Impaired
19
Collegiate Coffee Trucks
The New Starbucks Food Trucks Will Follow Students Around on Campus
18
Dormitory Decor Consultants
Dormify is a Dorm Decorating Advice Website for College Students
17
Campus Beekeeping Programs
MacEwan University is Raising Bees on Top of Campus Buildings
16
High-Tech Pop-Up Shops
The Campus Party Europe YrStore Promotes This Technology Festival
15
University Innovation Labs
The Hong Kong MIT Innovation Node Takes Ideas from Labs to Stores
14
Floating Beer Pong Tables
Cool off in the Pool While You Play Your Favorite Drinking Game
13
On-Campus Feminism Campaigns
LSE Students Explain Why Feminism Matters
12
Unnecessarily Large Beer Cups
The Gigantic Red Party Cup Should Be Part of Every Party
11
Magazine-Branded Campus Tours
The 2015 Essence College Tour Aimed to Inspired College Students
10
Gamified Campus Tours
This University Incorporated Pokémon GO into Its Campus Tours
9
Virtual Campus Platforms
The Campus Karma Platform Aims to Connect College Students Across India
8
Freshman-Focused Campaigns
The Target 'Back to College' Campaign Offers Students the Essentials
7
College-Appropriate Coin Accumulators
The Red Cup Jar is a Fun Way for Students to Collect Cash
6
Urban Night Light Apps
The Rudder App is Designed to Navigate a Well-Lit Path Home
5
Developer Training Fellowships
The Global Talent Acceleration Program Pays You to Learn to Code
4
Collegiate Sports Beacon Programs
The Ole Miss Football Team is Using iBeacon Technology
3
Futuristic Campus Makeovers
This New Bergen University College Building is Collaboration Focused
2
Social Network Safety Apps
The Circle of 6 App Prevents Violence Before it Happens
1
Exclusive Campus Networks
The College-Only Speakiesy App Can Be Used at SXSW 2015
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Innovation-Focused Furniture Design Collectives
Haworth Launches DesignLab to Push Innovation
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Film-Inspired Apparel Collections
A24 and Online Ceramics Launch 'Spring Breakers' Themed Apparel
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Luxuriously Artistic Homes
Child Studio Taps Mid-Sentury Modern Sensibilities & Art Deco Motifs
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Retro Vibrant Furniture Series
IKEA Unveils the Nytillverkad Collection Nodding to its Past
Detail-Oriented Retro Sneakers
Footpatrol Launch a Version of the adidas Originals Campus 80s
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Vintage TV-Themed Apparel
Sports Brand Umbro Launches Its Debut Collection with MTV
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Ivy-Inspired Sneaker Collections
Bodega, BEAMS, and adidas Team Up for Ivy-Inspired Sneakers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Minimal Mid-Century Hollywood Homes
Studio Qasabian Designs the Mulholland Home in LA
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Retail Furniture Market Expansions
H&M Home Broadens Out to the US Market with a Distinctive Range
Curated Home Decor Platforms
Cribsi Offers Warm and Modern Home Decor
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Tailor-Made Furniture Ranges
Last Ditch Design's Capsule Balances Aesthetics and Functionality
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
4/20-Inspired Lifestyle Sneakers
adidas Unveil Its Latest Campus 80 'Crop' for 4/20
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Ivy-Inspired Apparel Collections
Bodega Joins adidas and BEAMS For Ivy League-Inspired Collection
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
60s Vintage-Tinged Decor Collections
IKEA Continues to Grow the Nytillverkad Collection
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Employee-Only Metaverses
Coty Created Coty Campus for Its 11,000 Global Employees
Renter-Friendly Wallpaper Collections
Otto Studio & Tierney Milne Created Peel-and-Stick Decor
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Suede Collaborative Logo Sneakers
BAPE and adidas Launch a Second Version of the Campus Sneaker
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Minimal Preppy Fashion Capsule
G.H. Bass Presents a Look at the Modern Ivy Collection
Sustainable Furniture Capsule Shops
Light and Dwell Open up a Store of Furniture Designs
Film-Inspired Bottle Shop Interiors
Studio Paul Chan Draws Inspiration from Wes Anderson
University Starter Kits
IKEA Canada Curated a $99 Kit with Dorm Room Staples for Students
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Transformed Historic Bank Buildings
Ivy Studio Overhauls the Interior of a Historic Building
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Prom Fashion Pop-Ups
House of Prom is a Limited-Time Pop-Up for Prom Goers
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Post-Apocalyptic Aluminum Furniture
Students at HEAD Genève Create 2084, Diorama of the Future
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Retailer-Collaborative Fall Streetwear
Stüssy Presents Another Collection Alongside DSM London
Collegiate Esports Tournaments
Coca-Cola and McDonald’s Extend their Partnership with Brag House
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Collegiate-Themed Summer Streetwear
PICANTE Presents its Alumni Collection for SS23
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Charming Time Period-Inspired Furniture
West Haddon Hall Designs the Collection I of Furniture
Deconstructed Lifestyle White Shoes
Youth of Paris and adidas Join on a Crystal White Campus 80
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Preppy Co-Ed Luxe Fashion
Thom Browne Presents its 20th-Anniversary Line of Apparel
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Demolition-Free Home Renovation Decor
The Crate & Barrel Home Renovation Collection is Easy to Use
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Local-Inspired Modern Residences
Duravit and Studio 804 Create the Pinkey Neighborhood House
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Heritage Varsity Jackets
FJackets Offers a Variety of Varsity Jackets for All
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Student-Focused Taco Kits
Taco Bell Launches the New 'S.O.S' Kit for College Students
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Tournament-Themed Sneaker Collections
Converse Launch March Madness 'Custom College Collection'
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Educational Graphic Design Platforms
Canva Launches 'Canva for Campus' for Students and Educators
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Customizable Student Furniture
Morgan Li Debuted a 'Make It Your Own' Furniture Program
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Utilitarian Student-Friendly Bags
Vismiintrend Offers a range of School Bags for Students
Modern Deco Office Designs
Reflect Architecture Designs the NewGen Office with Contemporary Detail
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Indulgent Back-to-School Cookies
The Insomnia Cookies Back to Campus Collection is Limited-Edition
Pastel Student Welfare Centers
Branch Studio Architects Redesigns the Placidus Building
Nostalgic School Supplies
The Staples Pep Rally Collection Features 90s-Inspired Accessories
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta