These examples of innovative beauty branding embrace new and of-the-moment cultural rituals from Asia as selling features.
As a part of the world that's on the forefront of new developments in science and technology, brands like Cellure from Korea makes sure to highlight the country's ability to use donated tissue stem cells in its skincare products. This year Korean cosmetics brand O HUI released a special set of lipstick tubes that would help women record and share sweet messages, appealing to tech-savvy consumers.
Other popular elements that are repeatedly used in cultural branding from Asia include exotic ingredients, anime characters and other cute mascots to promote product sales and celebrate what makes this part of the world so unique.
33 Cultural Branding Innovations
These Examples of Asian Branding Highlight Beauty Traditions:
Laura McQuarrie — Apr 30, 2015 — Marketing
32
Cross-Culture Beauty Boutiques
Jealousy Beauty Delivers Asian Remedies to North America
31
Cutesy Cosmetics Cases
This Tony Moly Packaging Takes on the Form of a Bunny
30
Custom Manicure Kiosks
Purikura's Photo Booths Let You Create Your Own Nail Art Stickers
29
Vibrant Feline Cosmetic Collections
The Sephora Hello Kitty Collection is Charming
28
Anime-Inspired Perfumes
The Sailor Moon Perfume is Part of the Miracle Romance Line
27
Expressive Cosmetic Packaging
The Tony Moly Lip Gloss Collection Takes on Cartoon Characters
26
Lipstick-Shaped Shops
Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
25
Truth-Inspired Beauty Branding
LG's belif Cosmetic Line Focuses on Playful Percentage Bars
24
Geisha-Inspired Branding
TATCHA Finds Inspiration in Japan to Create its Fascinating Beauty Line
23
Adorably Nerdy Cosmetics
The Hello Kitty 'Head of The Class' Palette is Geek Chic
22
Geisha Beauty Secrets
Indigo by Tatcha is a Skincare Line Inspired by Japanese Courtesans
21
Cosmetic Kickoff Apps
The #ootd_WITH CLINIQUE Reposting App Launches Clinique Pop
20
Boy Band-Approved Perfumes
South-Korean Pop Stars Put a Scent on Dreamy Girls
19
Cute Feline Cosmetics Collections
The Liberty of London x Hello Kitty Collection is Adorable
18
Crimson Corolla Branding
Japanese Cherry Blossom Packaging Hints at the Sweet Scent Within
17
Cartoon Cat Cosmetics
The Charming Hello Kitty Sephora Beauty Collection
16
Caviar-Replicating Skin Products
Keep Your Skin Youthful with Anti-Aging Caviar by Holika Holika
15
Cutesy Hair Dryers
In Vaggio Tokidoki Travel Dryer Blows Hair in Style
14
Anime Beauty Masks
Loverecipe's Facial Treatment Masks Use Ingredients Like Peppers and Broccoli
13
Chubby Insect Cosmetic Packaging
Etude's 'Missing You Honey' Bee Lotions Are Eco-Friendly
12
Funky-Flavored Egg Soaps
Holika Holika Presents Creative Design Packaging
11
Nesting Doll Fragrances
These Face Shop Perfumes Boast Decorative and Toy-Themed Packages
10
Anime-Themed Nail Polishes
These Sailor Moon Collectibles are Part of the 'Miracle Romance' Series
9
Cutesy Cartoon Scents
The Sanrio Demetre Fragrance Library Will be a Breath of Fresh Air
8
Flower Petal Cleansers
These Cherry Blossom Soap Will Have You Smelling Fresh and Clean
7
Catty Manicure Stickers
'Hello Kitty Nail Decals and Polish' are Cute
6
Recording Lipstick Tubes
O HUI's Beautiful Lips Campaign Lets People Send Digital Messages
5
French Feline Cosmetics
The Hello Kitty Parisienne Palette is Full of Pastel Colors
4
Natural Healing Sponges
The Konjac Sponge Has Benefits for the Skin Inside and Out
3
Starfish Extract Creams
Mizon's Miracle Anti-Aging Cream is Made with 70% Starfish Extract
2
Celebrity-Endorsed Leg Balms
Leg Balm by Holika Holika Gives You Girl Group Legs
1
Stem Cell Skincare
Korea's Cellure Claims to Improve Skin Elasticity and Cell Regeneration
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High-Performance Eye Creams
Shiseido Launched the Legendary Enmei Ultimate Brilliance Eye Cream
Luxury Skincare Holiday Collections
clé de peau's 2023 Holiday Line is Called Believe in Radiance
Stunning Engraved Lipstick Collections
Florasis Became a TikTok Sensation Because of Its Designs
Asian Culture-Inspired Fashion Lines
Asai's Fall/Winter 2023 Debuted During London Fashion Week
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Gritty Fragrance Brands
Born to Stand Out Makes Scents Like "Mud" and "Dirty Rice"
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Cell-Harnessing Luxury Skincare Lines
Exoceuticals Helps Enhance Glow & Improve One's Complexion
Sakura-Inspired Snack Boxes
Sakuraco Launches the Beauty of Sakura Box in March
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
K-Pop-Backed Cosmetic Lines
NACIFIC Launches a New Line Inspired by the K-Pop Group ATEEZ
Lunar New Year-Celebrating Collections
Burberry Released Its Lunar New Year 2024 Collection
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Limited-Edition Make-Up Bundles
This Cheekbone Beauty Bundle Boasts the Brand's Boldest Products
Artist-Focused Luxury Exhibits
Louis Vuitton and Yayoi Kusama Debut an Art Experience in Hong Kong
Stunningly Bold Mirror Designs
The Aesthetic of Hogai’s Mirrors is Eye-Catching
Celeb-Backed Wellness Brands
Kare by Kalani is a Groundbreaking, Research-Driven Beauty Brand
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Science-Backed Body Care Sets
Fig. 1's Body Care Trio Consists of Clinically Proven Products
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Multi-Sensory Skincare Exhibitions
The SK-II SECRET KEY HOUSE Spotlights the Power of PITERA
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Heritage-Inspired Lip Shades
U Beauty's Plasma Lip Compound is Available in a New 'Shanghai' Shade
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Refillable Cosmetic Packaging
Cheekbone Beauty Launches Its SUSTAIN Lipstick in New Packaging
Dragon-Inspired Luxury Skincare
clé de peau Beauté Launches Its Happy Radiant New Year Campaign
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Moisturizing Beauty Products
Shiseido's Eudermine Activating Essence is 100 Years in the Making
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Bio-Based Beauty Packaging
Holmen Iggesund and Yangi Partner for Bio-Based Packaging Solutions
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Sustainable Skincare Initiatives
Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
AI-Generated TCM Skincare
This Collab Combines Artificial Intelligence & Chinese Medicinal Plants
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Indigenous Ingredient-Celebrating Products
Jungle Kitchen Just Launched a New Vegan Food Range
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Lunar New Year Influencer Campaigns
Rémy Martin's 'Family Spirit' Ad Celebrates Asian Heritage
Chinese Food Branding Strategies
Xiao Chi Jie Recently Rebranded as MìLà
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Award-Winning Haircare Brands
Viori Was Just Named One of Beautytap’s Top 10 Brands
AI Skincare Brand Expansions
PROVEN Skincare Announced an International Expansion
Lunar New Year-Inspired Noteboooks
Moleskine Adds New Designs to the 3 Artists, 3 Countries Series
Ghee-Based Beauty Brands
Ghlee Bring South Asian Healing Traditions to the Masses
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Spice-Infused Lip Balms
Tasty Bite's Spice Balms Highlight the Bold Flavors of Its Curries
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Korean Culture-Inspired Apparel
Bonchon Unveils Exclusive Shirts Celebrating AAPI Heritage Month
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Chinese-Inspired Lightweight Liquid Lipsticks
Florasis' Rouge Lipstick Boast Sculptural Packaging
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Peony-Themed Beauty Packaging
clé de peau Marks the Lunar New Year with Elegant Beauty Products
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Transparent Beauty Platforms
Clarins T.R.U.S.T. Brings Transparency to Cosmetics & Skincare
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Japanese Culture-Honoring Vases
Ryosuke Fukusada and Ceramic Japan Design the WATOJI Series
Asia-Honoring Artisanal Handmade Designs
IKEA Presents its MÄVINN Collection Celebrates Asia
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Innovative Makeup Brushes
Artís Revolutionizes the Makeup Application Experience
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Hydrating Floral Brightening Serums
Botanic Pretti5 Fuses TCM with Western Tech
Hawaiian Flowers-Inspired Beauty Collections
KAI Aims to Transform Bathing into a Luxurious Escape
Valley-Inspired Hydrating Skincare
Maude Circle International Introduces Apripure Cosmetics
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Cherry Blossom Skincare Collections
SAABON's Limited-Edition Line Embraces Freshness and Renewal
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
Global Eyewear Brand Platforms
Neso Brands Uses Cutting-Edge Technology to Innovate in the Market
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Chinese Heritage-Inspired Fall Fashion
PRONOUNCE Introduces its New Collection for FW23
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Honey-Based Artisanal Brands
Bee Inspired® Embraces the Farm to Body® Philosophy
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Beauty NFT Programs
Shiseido Launches the First AI-Powered NFT Community Beauty Program
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Ayurvedic Makeup Sticks
Mango People is Sephora’s First Ayurvedic Makeup Brand
Black-Owned Soothing Skincare Collections
Honey Botanicals Addresses Particular Skincare Concerns
Asian-Themed Burger Debuts
White Castle Introduces the New Asian-Inspired Flavors for its Sliders
Indian-Inspired Clay Masks
Junglo Reintroduces Self-Care Through the Lens of Ayurveda
Sustainable Beauty Brand Initiatives
Yves Rocher's Eco Initiatives Help to Conserve BioDiversity
Opaque Beauty Product Packaging
The JOAH Beauty Crystal Glow Collection Has Been Relaunched
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Asian Fruit-Inspired Sunglasses
COVRY & Sanzo Debut Capsule Line Celebrating AAPI-Inspired Eyewear
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Lunar Beauty Pop-Ups
Armani Beauty Decks Out the Halls of Haikou Mova Mall in Red
Indigenous-Supporting Cosmetics Brands
Cheekbone Beauty Drives its Loyalty Program with Good Deeds
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Asian Cuisine Seafood Products
Young's Seafood Taste of Asia Range Includes Four Options
Nordic-Inspired Beauty Brands
LUMENE Held Its First-Ever Brand Ceremony in China
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Culture-Inspired Packaging Updates
SOBA Hibiscus Launches an Exciting Brand Refresh
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Maori Skincare Amenity Kits
Air New Zealand & Aotea are Showcasing Potent Herbal Ingredients
Market-Specific Supplements
These Prinova Premix Solutions are for the Asia Pacific Market
Expansive Technical Apparel Brands
Oakley's Field Gear Line is Growing to New Markets