These boomer lifestyle innovations range from mature street style platforms to empty nester job-finding websites. Made up of individuals ranging from 51 to 69 years of age, the Boomer demographic is more adventurous than aging populations of the past and is constantly reinventing its image and perceptions.
Growing older during the technological revolution, the age group is responding to new devices and software updates with specialized workshops and seminars that are designed to improve their understanding of technology which can at times seem overwhelming.
These boomer lifestyle innovations also include niche dating platforms that cater to a mature clientele along with travel communities that specifically cater to women over 50. Additional standouts include media examples like progressive boomer publications, elderly fashion editorials and even style blogs that contradict negative stereotypes associated with aging.
16 Boomer Lifestyle Innovations
From Boomer Street Style Platforms to Empty Nester Career Sites:
Jana Pijak — Aug 19, 2016 — Life-Stages
25
Elderly Hand Model Lookbooks
'Magic Hands' Highlights Karen Walker's Jewelry on Older Women
24
Boomer Street Style Platforms
Photographer Misja Beijers Captures Aging Fashion Icons on Instagram
23
Boomer Hair Care Collections
White Hot Hair Embraces Aging Hair With Brightening Products
22
Vanguard Boomer Fashion
Accidental Icon Promotes Fashion-Forward Style for Women Over 50
21
Caribbean-Inspired Boomer Resorts
The First Latitude Margaritaville Will Be in Daytona Beach
20
Progressive Boomer Magazines
Refigural Gives Readers a Fearless Perspective on Aging
19
Boomer Beauty Haircare
These Products are Designed for Enhancing Naturally Gray Hair
18
Boomer Makeup Tutorials
This 50 and Over Beauty Routine is Simple and Fresh-Faced
17
Elderly Roommate-Finding Platforms
Room2Care is a Miami Sharing Economy Service for Eldercare
16
Boomer-Friendly Fitness Programs
'Omni Fitt' is a Personal Training Program for Seniors
15
Senior Travel Clubs
'The Freebird Club' is Like Airbnb for the Elderly Population
14
Solo Female Travel Communities
'Women on the Road' Serves as a Resource for Women Traveling Alone
13
Retirement-Loving Travel Blogs
Author Dave Bernard Explores the Value of Aging on His Website
12
Singles Boomer Cruises
Boomer Break is Offering a Singles Cruise for Solo Travelers
11
Connected Boomer Workshops
Tech Boomers Offers Lessons in Software, Social Media and Web Streaming
10
Boomer Matchmaking Apps
Dating App Stitch is Described as Tinder for the Oldies
9
Boomer Business Programs
Bizstarters.com Provides Business Coaching to Entrepreneurs Over 50
8
Playful Age-Celebrating Paperbacks
The 'Better After 50' Book Was Written for Boomer Women
7
Elderly Rideshare Initiatives
grandPad Teamed Up with Uber to Help Seniors Get Around
6
Boomer-Specific Exercise Classes
24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
5
Boomer Travel Agencies
'Road Scholar' Organizes Trips Geared Toward Older Travelers
4
Biker-Lambasting Car Ads
Mercedes-Benz's 'Built to Be Wild' Ad Features Peter Fonda
3
Senior-Specific Phone Plans
T-Mobile's Unlimited 55+ Plan Was Made for Tech-Savvy Boomers
2
Empty Nester Career Resources
This Career Conference is Designed for Business Women Over 50
1
Boomer-Specific Tour Agencies
Funtrek Tours Supplies Canadian Seniors with Unique Experiences
Related Ideas
Compact Portable Weaving Loom
Lauren Puchowski Designs the boomloom During the Pandemic
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Empowering Walking Sticks
18 Designers Conceptualized Walking Sticks for the Future Selves
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Modernized Archival Boot Styles
The Clarks Desert Nomad Comes in Three Options
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Y2K Era Sneaker Designs
The Oakley Edge Icon Brings Millennium Style to the Golf Course
Friend-Founded Home Decor Lines
Nook Theory is an Affordable and Quality Home Decor Brand
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Ex-Partner Erasing Image Tools
OkCupid and Photoroom Launch Tool to Digitally Erase Exes
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Niche Search Engine Tools
Global Explorer Helps Users Discover and Dive Deeper into Topics
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Minimalist Adventurer Tiny Homes
The Noyer Tiny House On Wheels Prioritizes Sustainability
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Senior Safe Sex Campaigns
Jems Launched a Bold New Campaign Called “F#cking Old”
Stunning Mid-Century Coastal Homes
Design Theory Updates a House from the 1960s
Breakup-Themed Donation Pop-ups
Bumble Launches 'Ex-Boxes' Pop-ups for a Fresh Start
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Remote Work-Catering Modern Homes
Studio Plow and Brit Epperson Creates a Workspace-Home
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Relaunched NSFW Digital Publications
Playboy Magazine is Launching in a New Digital Space
Menopause Subscription Kits
She2.0 Launches First of Its Kind Subscription Box
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Pop-Up Interview Stores
Trainline's Fashion Pop-Up Preps Gen Z for Interviews with Free Clothing
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Nonprofit-Backed Senior Social Apps
'Senior Planet Community' is Supported by the AARP for Seniors
Sophisticated Summer Fashion Collections
BoohooMAN Introduces Its Summer Nights Collection
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Gamified Video Dating Apps
IRLY is a Dating App by Gen Z for Gen Z
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Remote Caregiver Kits
The Essential Care Kit Assists Caregivers with Next-Gen Technology
Product Maker Launch Platforms
MicroLaunch Offers a Streamlined Avenue for Feedback
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Adaptive Senior Fashion
Joe & Bella Specializes in Modern, Adaptive Fashion for Seniors
Hourly Job-Finding Apps
Gigs is a Job Platform for the Gig Economy
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Minimalist Social Media Platforms
Bluesky is a Simple, Minimalist Social Media Platform
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Sneakerhead Mentoring Programs
eBay's Sneaker Academy Turns Sneakerheads Into Entrepreneurs
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Digital Literacy Programs
Two Parkland Students Launch CLEO to Empower Seniors with Technology
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
Neighborhood-Like Retirement Complexes
Coffey Architects Completes the Cobham Bowers Community
Curated Website Inspiration
Browsing Mode is on a Mission to Spotlight Beautiful Website Design
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Senior-Focused Wellness Platforms
Mirabelle Launches a New AI-Powered Fitness Hub for Seniors
Millennial Homeowner Hubs
The Home Depot's New Homeowners Hub Equips Millennials with Resources
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Boomer-Targeted Luxury Resorts
Palm Lake Resort Yamba Cove Sets New Benchmark for Baby Boomers
Teen-Targeted Investment Apps
The 'Bloom' App Helps Users to Build Longterm Wealth
Perimenopause Coaching Programs
Wingwoman Supports Millennials' Reproductive Health Journey
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Summer-Inspired Co-Branded Collections
Soho Yacht Club Joins Forces with the Emerging Limo Boyz
Sustainable Secondhand Marketplaces
Yoox Launches a Pre-Owned Marketplace for Used Apparel
Personal Productivity Planners
PlanPlume Increases Work-Life Balance Through Personalized Planning
Independent Living Platforms
DUOS Introduces an AI-Powered Independent Living Platform for Seniors
Young-Adult Metaverses
Roblox Announced a New Section on its Platform for Age 17+ Content
Digital At-Home Healthcare
birdie Helps Older Adults Receive Quality Care Using Digital Interfaces
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Style-Conscious Mobility Aids
Medline & Martha Stewart Teamed Up on Safety & Mobility Aids
Personalized Fashion Advice Tools
Urban Stylers Offers Personalized Virtual Styling and Advice
Work-Life Balance Inbox Enforcers
Inbox Pause Gives Workers Control of Their Inbox
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Visual Email Newsletters
PencilBooth is a Newsletter That Prioritizes Images Over Text
Celebratory Throwback Restaurant Menus
The Outback Steakhouse Boomerang Menu Has Seven Options
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
Flexible Coliving Platforms
The 'Coliving' Platform Helps Workers Find an All-Inclusive Place
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Self Care Planners
The 2024 Self Care Planner Helps People Prioritize Self Care
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Revamped Modern Phone Booths
100architects Brings Digital Touches to the Classic Phone Booth
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Post-Launch Entrepreneurial Newsletters
One Year Wiser Interviews People One Year After Launch
Consumer-Led Wellness Platforms
Grove Wellness Offers Affordable Health and Wellness Options
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Destigmatizing Perimenopause Series
Always Discreet's 'I Wish I Knew' Shares Women's Experiences
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Privacy-Enhancing Social Features
Pinterest Launches the New Safety Features for Young Users
Professional Networking Platforms
Peerlist Helps Individuals and Businesses Create Profiles
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Accessible Home Services Marketplaces
Urban Company Recently Made Its Platform More Accessible
Community-Oriented Aging Apps
Melissa Gilbert Debuts the Modern Prairie Lifestyle App for Women
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Career-Navigating Mentorship Platforms
Meander Helps Everyone Thrive Professionally
Digital International Move Support
Country Out Helps People Get Organized Before a Big Move
Streamlined Start-Up Job Searching
Startup Jobs by Binh Pham is a Community for Job Seekers
Live Boomer-Focused Conventions
Baby Boomers Expo is a Convention for Boomers to Party and Explore
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Senior-Targeted Website Builders
Dwellr Seeks to Help Senior Communities Facing Limitations
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Boomer-Style Rent Giveaways
Koala Introduces the 'Boomer Blocker' Initiative for Australians