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Playful Age-Celebrating Paperbacks

The 'Better After 50' Book Was Written for Boomer Women

— January 6, 2016 — Life-Stages
Released in 2015, the 'We Are Better After 50 Because...' book is a hilarious and beautifully illustrated ode to women in their 50s. The book, which would make a wonderful hostess or 50th birthday gift, was written by Ronna Benjamin and Felice Shapiro of the 'Better After 50' blog with illustrations by Michelle Baron.

The affordable paperback novel is designed to be the icebreaker that gets everyone laughing and thinking about the positive side of this unique point in life. The book features witticisms and advice from Ronna Benjamin and Felice Shapiro and seeks to highlight the unexpected joys experienced in one's 60th decade.

The 'We Are Better After 50 Because...' from the 'Better After 50' blog is available for purchase through Amazon for approximately $12.
Trend Themes
1. Celebrating Aging - Disruptive innovation opportunity: Develop products and services that celebrate and empower people in their 50s and beyond.
2. Humor in Aging - Disruptive innovation opportunity: Create comedic content and products that challenge stereotypes about aging and promote a positive outlook on life after 50.
3. Illustrated Books for Adults - Disruptive innovation opportunity: Explore the market for whimsical and visually appealing books targeted at adult readers.
Industry Implications
1. Publishing - Disruptive innovation opportunity: Reinvent the publishing industry by focusing on niche markets and creating engaging content that resonates with specific age groups.
2. Gift and Novelty - Disruptive innovation opportunity: Develop unique and humorous gift products specifically tailored for the 50th birthday or for celebrating life after 50.
3. Art and Illustration - Disruptive innovation opportunity: Collaborate with authors and content creators to bring their stories to life through visually stunning illustrations.
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