Monochromatic marketing still holds appeal today, decades after we were introduced to the remarkable innovation that is colored media. From black and white commercials, to black and white print ads, these campaigns prove that Old Hollywood glamor still has, and likely always will have, tremendous sales appeal.
Perhaps with the recession, the transition to black and white will become necessary for some marketers, but as the cluster reveals, that might not be a bad thing. Cycle through the slides below to get a feel for the way modern ad agencies and designers are using the appeal of black & white imagery to entice their audiences.
25 Examples of Black and Whitevertising
24
Warrior-Goddess Fashion
Christy Turlington for W Magazine
23
Funeral Fashion Editorials
YSL Tribute by Vogue Italia
22
Self-Taken Family Magazine Portraits
Brad Pitt Shoots Angelina Jolie For W Magazine
21
Romantic Cafe Fashion Ads
Kate Moss & Gaspard Ulliel for Longchamp
20
White Denim
Armani Jeans SS 08 Ads are White Hot
19
Hip Hop Models
Erykah Badu for Tom Ford's 'White Patchouli' Perfume
18
Movie Star Meets Superstar Dancer
Schiffer & Bolle for Salvatore Ferragamo
17
Geometric Fashion
Naomi Strikes Back in V Magazine
16
Eau de Pop Stars
Justin Timberlake in Play by Givenchy Fragrance Ads
15
Old Hollywood Photo Exhibits
Pigozzi and the Paparazzi
14
Vintage-Styled Photo Shoots
Tom Cruise and Katie Holmes for T Style Magazine
13
Lipsynching Models
Dolce & Gabbana Inspired by YouTube
12
Designer Yoga Bodywear
Calvin Klein Performance Line
11
Black & White Stencil Portraits
Street Art By Sten & Lex
10
90s Cross-Dressing
‘Fall For Heidi' in V Magazine
9
Silhouetted Models
Lily Donaldson in Vogue Nippon December 2008
8
Rock Star Baby Fashion
Tico Torres Designs for Tots
7
Paolo Santambrogio
Unique Fashion and Travel Photos
6
Choosing Between 14 Covers
V Magazine Fall 2008 Issue Features 14 Models
5
Designer TV Spots
Matthew McConaughey for Dolce & Gabbana
4
Supermodel Phone Ads
Linda Evangelista for KE850 Prada
3
Monochromatic Chic
i-rEguLar and REguLar by Babara I Gongini
2
Sewing With Signatures
Amnesty International: Portrait Shuts Up Dictators
1
60 Year Old Comeback Queens
Grace Jones ‘Hurricane' After Nearly 20 Years
Related Ideas
When Ads Cross The Line
Is Tom Ford's New Campaign Too Naughty
American Media Embraces Nudism
V Magazine's Naked-Model Spread
Scandalous Denim Covers
V Magazine Pushes Limits With Gisele Bundchen
Fashion Designers as Models
Tom Ford From Head to Toe in Prestige
Political Manicures
Beyonce Has Obama Fingernails in V Magazine
Fashion Designers as Rappers
Karl Lagerfeld, Armani, Versace & More for Harper's Bazaar
Unconventional Rock Style Editorials
Kate Moss in Vogue China
Vintage Aspirations
Megan Fox Wants to Recreate 1930s Cinema - Naked
Moms as Cover Models
Angelina Jolie Breastfeeds for W Magazine
Celebrity Perfume Ads
Josh Hartnett in Emporio Armani Diamonds for Men
Michael Jackson Dance Moves
Gisele Bundchen Brings Back Crotch-Grabbing in Photo Magazine
Superstar Product Placement
Nokia in Britney Spears' Womanizer
Supermodels Disappoint
Robotic Linda Evangelista Prada Ads
24 Captivating Black & White Photos and Ad Campaigns
Risque Supermodel Editorials
‘There's only one Naomi' in Italian Vogue
80s Rocker Chic
Gisele Sizzles in Elle Magazine
33 Graphic Celebrations of Retro Hollywood
A Tribute to Edie Adams
Geometric Fashion
Naomi Strikes Back in V Magazine
VERY Controversial Vogue Spreads
Vogue Paris Literally Flips PETA
13 Retro Glamour and Burlesque Trends
Top Models As Classic Movie Stars
“The Women” in V Magazine
Rockstar Inspired Toddler Fashion
Rock a Bye Baby
Political Graffiti
George Bush Themed Street Art
Angelic Couture
White is the New Black
Black Baby Clothes
Punk Rock & Goth Baby Fashion
Free Magazines 3
V Magazine Goes Digital, FREE
Eau de Pop Stars
Justin Timberlake in Play by Givenchy Fragrance Ads
1960s Fever
From Vintage Burlesque to the Robert Wagner Barbara Stanwyck Affair
Denim Meets Gym Wear
Second Yoga Jeans
Black and White Luxury for Babies
The Venetian Collection
Futuristic Winter Fashion Spreads
'21st Century Raquel' in V Magazine
Lululemon's Rapid Growth
More Yoga Fashions, More Locations
Street Art Scams
The Banksy Pet Shop
Fashion Designers as Actors
Tom Ford Spoofs 'In Treatment'
Prada and LG Phone
Worlds First Completely Touch Screen Mobile (Video)
Quadruple Magazine Covers II
reFRESH 50th Edition
Quadruple Magazine Covers
Vogue Espana Has 4 Kate Moss Covers
Middle East Fashion Photography
Istanbul by W Magazine with Lara Stone
Dual Magazine Covers
NYLON Features 2 Gossip Girls Covers
Boosting Graffiti Love Via Regulations
The Best of English Street Art
Photographing Ads With Mobile Phones
Sony Ericsson C905 Cyber-Shot Campaign
Models as Retro Fashion Designers
Kate Moss For Vintage 'Topshop' Collection
Bamboo Clothing
YogaFit
Street Art Collectives
Burning Candy
Branded Baby Bottles
The Dolce & Gabbana Feeding Set
Designer TV Spots
Matthew McConaughey for Dolce & Gabbana
Street Artists as Authors
Calma by Stephan Doitschinoff
Punk Rock Lullaby Music for Babies (Also: Rap, Country and Trance)
Amazonian Warrior Covers
"Elevation" by Dazed Digital Magazine
Buying Retro Family Portraits
Life Magazine's 70's Icons
Crowd Sourced Magazine Covers
Design a 'Dazed' Cover Competition
Comic Book Movies
Tom Cruise As The Sleeper