Many of the most popular August 2019 social media ideas offer celebrations of the less-than-shiny parts of life and using the Internet. Craving depth and authentic experiences, social media users are no longer looking to engage with just picture-perfect content and desire connections with people and brands that are unafraid to exhibit raw vulnerability and honesty. To acknowledge this, Kahlua created a Zero Likes Given campaign and gallery that brings attention to unappreciated social media posts and Diesel purposefully extended its Pride campaign after noting a drop in followers to prove that "love transcends numbers."
Recently, Instagram expanded its tests on hiding the number of likes collected on the posts shared to its platform, helping users to stress less about numbers and more about real connections.
Top 25 Social Media Innovations in August
25
Highly Elegant Restaurant Interiors
The Lucky Cat Restaurant Boasts a Romantic Atmosphere
24
Film-Inspired Social Media Filters
Kindai Celebrates a Cult-Favorite Film with an AR Filter
23
AR Ice Cream Games
The Magnum Pleasure Fair on Snapchat Replicates the Magnum Pleasure Store
22
Negativity-Inspired Social Media Campaigns
The Diesel Pride Campaign Extends Beyond June
21
Unappreciated Photo Campaigns
Kahlua's 'Zero Likes Given' Highlights Unliked Instagram Photos
20
Fuzzy Velvet Makeup Sponges
Sunday Ivy's New Line of Velvet Makeup Sponges Has a Flawless Finish
19
Brand-Inspired Graphic Sticker Packs
Leo Natsume's Kings of the Weekend is Commissioned by Huawei
18
Imperfect Photo Galleries
The Zero Likes Given Exhibition Provides an Escape Social Pressures
17
Influencer Analytics Platforms
'NoxInfluencer' Offers YouTube Analytics to Optimize Channels
16
Brutally Honest Brands
DURA Advocates for Climate Change Awareness Far More Seriously Than Others
15
Short-Form Influencer Shows
Snapchat's 'Creator Shows' Star Influencers & Celebrities
14
Beverage Customization Promotions
The Circle K #MakeYourMix Campaign Encourages Refreshment
13
Accessible Bitcoin Apps
Gracias Introduces Cryptocurrency to Diverse Communities
12
Animated Landmark Lenses
Snapchat's Landmarker Brings the NYC Statue of Liberty to Life
11
Mobile-First Tennis Games
For Wimbledon, Snapchat Launched a Mobile Bitmoji Tennis Game
10
Social Media Test Expansions
Instagram is Set to Expand Its Hidden Like Count Feature
9
Human-Removing Photo Editing Tools
Bye Bye Camera Removes Unwanted Agents from Your Photos
8
Story-Sharing Smart Luggage
Eagle Creek's NFC-Connected Bags Reveal Places a Traveler Has Been
7
Artist-Centric Social Apps
'Collabr' Helps Artists to Connect and Collaborate with One Another
6
Dog-Centric Social Apps
Pedigree's DentaSTIX Studios Creates Fun Social Media Content
5
Forested Beer Pop-Ups
Busch's One-Day-Only 'Pop Up Schop' is Hidden Within a National Forest
4
Social Media Consumer Protections
Facebook Has Started Implementing an Ad-Reporting Tool in the UK
3
Exclusive VR Games
Facebook Will Bring Virtual Reality Titles to the Oculus Headset
2
Candy Brand Dance Challenges
Dippin' Dots' National Challenge Asks Fans to Show Off Their Moves
1
Social Media Fan Page Support
Facebook Creators Will Now Have More Avenues of Support
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Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Inclusive Tinder Features
Tinder Launches New Profile Features to Support Authentic Connections
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
Relaunched NSFW Digital Publications
Playboy Magazine is Launching in a New Digital Space
Social Professional Productivity Apps
The 'LikeMind' App Connects Users to Other Hustlers
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Invite-Only Social Medias
'Lapse' is a New Invite-Only Social Media Service for Photo Sharing
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Festival Friend Matching Apps
Hey! VINA & Absolut are Connecting Coachella Best Festival Friends
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Minimalist Social Media Platforms
Bluesky is a Simple, Minimalist Social Media Platform
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Image-Sharing Social Applications
Lapse is a New Image-Sharing App Loved by Gen Z Consumers
Publicly Available Social Medias
'Bluesky' is Now Open to All Users Without Invitation
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
AI Social Media Tools
Axoon Will Post Personalized Content to Your Socials
AI-Indicating Content Labels
Meta is Preparing to Roll out Labels Depicting Content Made with AI
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
AI Social Caption Generators
Submagic Can Create Compelling Captions in Minutes
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Anonymous Gratitude-Exchanging Platforms
'A Little Optimism' Let's People Share Weekly Gratitudes
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Social Media-Limiting Apps
Elqi Intervenes with Meditation to Limit Social Media Time
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Multi-Link Social Features
Instagram Adds Support for Up to Five Links at a Time in a User Bio
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Creator-Inspired Caption Generators
OpusClip Captions Writes Social Posts Inspired by Big Names
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Transparent Paid Partnership Features
LinkedIn Is Releasing a New Feature for Brand Partnerships
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Social-Based Newsletters
Pi.fyi by Perfectly Imperfect is a Newsletter for "People with Taste"
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Connection-Building Dating Platforms
Happie Aims to Build Meaningful Connections Between Users
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Filter Monetization Initiatives
TikTok Launches the 'Effect Creator Rewards' Program for Effects
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Paid Verification Social Services
Meta is Preparing to Launch Meta Verified Subscription
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More