Instagram is expanding its hidden like count test, where users can not see the number of likes on other user's posts. The test started in Canada but has since rolled out to six other countries, including Ireland, Italy, Japan, Brazil, Australia, as well as New Zealand. Users that are part of the test had a default hidden like count, but users could opt out of the feature to show their likes publicly. However, users are able to see the number of likes on their own posts.
The test is designed to have users spend more time engaging with content and less time engaging with like counts. The hidden likes feature could also help users to worry less about like counts, which would, in turn, allow them to post content without worrying about arbitrary elements.
Image Credit: Instagram