On its Snap Gaming platform, Snapchat is now celebrating Wimbledon 2019 with an all-new Bitmoji Tennis game that lets users challenge their friends to a virtual match. While players have the chance to familiarize themselves with the game or brush up their abilities with a soli practice mode, like the championship event, Bitmoji Tennis gives players the chance to put their skills to the test with group tournaments.
The game offers a variety of incentives to keep players engaged, including equipment upgrades to uplevel their play experience. Snapchat is known for its social media platform and fun camera lenses but it is now also appealing to its young target demographic with a variety of social, casual games.
Key Themes Behind This Trend
- Mobile-first Gaming
- The rise of mobile gaming platforms is disrupting the traditional console gaming industry.
- Social Media Gaming
- Social media platforms are creating new opportunities for user engagement and virtual competition.
- Bitmoji-based Gaming
- The use of personalized Bitmoji in gaming is a novel way to increase user immersion and enjoyment.
Where This Applies
- Gaming
- The gaming industry is ripe for disruption as mobile and social media platforms become more prevalent and offer new ways to engage users.
- Social Media
- Social media platforms are transitioning from passive content sharing to active user engagement, with gaming being a key focus area.
- Personalized Products
- The use of personalized avatars like Bitmoji in products and services can increase user engagement and create new opportunities for novel experiences.
