The Circle K #MakeYourMix campaign has been launched by the convenience store brand as a new way to encourage patrons to personalize its products and interact on social media. The promotion is centered on the Froster frozen drinks and Polar Pop fountain beverages, and encourages consumers to share their custom drink creation on social media using the namesake hashtag. The campaign is being kicked off by the brand through a contest that will see 100 lucky winners surprised on social media.
The Circle K #MakeYourMix campaign was touted by Senior Director of Global Marketing, Circle K Stores Alicia Mowder who said, "Whatever's in the mix for your summer, Circle K is your destination for icy cool treats like our Polar Pop and Froster each with endless flavor combinations. As summer temperatures rise, our vast beverage offerings help you stay cold longer."