The Circle K #MakeYourMix campaign has been launched by the convenience store brand as a new way to encourage patrons to personalize its products and interact on social media. The promotion is centered on the Froster frozen drinks and Polar Pop fountain beverages, and encourages consumers to share their custom drink creation on social media using the namesake hashtag. The campaign is being kicked off by the brand through a contest that will see 100 lucky winners surprised on social media.
The Circle K #MakeYourMix campaign was touted by Senior Director of Global Marketing, Circle K Stores Alicia Mowder who said, "Whatever's in the mix for your summer, Circle K is your destination for icy cool treats like our Polar Pop and Froster each with endless flavor combinations. As summer temperatures rise, our vast beverage offerings help you stay cold longer."
What's Driving This Trend
- Customization of Beverages
- Brands can leverage the trend of beverage customization to offer personalized experiences and engage with consumers.
- Social Media Engagement
- The Circle K #MakeYourMix campaign demonstrates the opportunity for brands to encourage customer interaction and user-generated content through social media promotions.
- Contests and Surprises
- Businesses can create excitement and generate buzz by organizing contests and surprising consumers through social media platforms.
Who This Affects Most
- Convenience Store
- Convenience store chains can capitalize on the beverage customization trend to enhance customer satisfaction and drive sales.
- Food and Beverage
- The food and beverage industry can incorporate social media engagement strategies to promote their products and increase brand awareness.
- Marketing and Advertising
- Companies specializing in marketing and advertising can help brands create successful campaigns that involve contests, social media, and surprises for consumers.
