Athletic brand marketing has to get creative, because, let's face it: working out is not everyone's favorite thing to do. In fact, for a lot of people, it ranks pretty low on the list of enjoyable activities. At the very least, it's something you have to be motivated to do, and that's easier said than done!
Today's modern woman has a million and one things to do. It can be easy to let your exercise routine fall by the wayside as you scramble to meet work deadlines, make dinner and sleep at a decent hour.
A lot of fitness campaigns are imploring you to make time for your exercise. Whether it's a pop-up sports bra shop or a supermodel fitness ads, these branding examples want to get you excited about working out again.
23 Examples of Athletic Brand Marketing
22
Model Workout Ads
The Nike Women Fall 2014 Collection Stars an Exercising Karlie Kloss
21
Youthfully Bold Sportswear
The Adidas Originals Catalog for Fall/Winter 2014 is Effortlessly Cool
20
Reflective Sports Apparel
The Nike Women's Color Block Blends Performance and Style
19
Sporty Collaboration Lookbooks
The Adidas Originals x Opening Ceremony A/W 2013 Line is Fresh
18
Motivational Athletic Resolutions
The Nike Running 2013 Campaign Hits the World with a Hashtag
17
Inspirational Women Boxers
Claudia Gaudelli Challenges the Notion of the Male-Dominated Sport
16
Graceful Airborne Campaigns
Athletes Jump, Sprint and Soar in the Nike Spring 2013 Lookbook
15
Luxury Sports Collaborations
The Adidas Porsche Design Fall Winter 2011 Line is Athletic
14
Compression-Molded Sports Bras
The Nike Pro Rival Bra Offers Supreme Support and Style
13
Sports Bra Pop-Ups
The 548 Richmond NTC Shop Showcases the Revolutionary Nike Pro Rival Bra
12
Athletic Equality Campaigns
The Proud to Play Video Honors LGBT Athletes as the World Cup Comes Up
11
Athletic Promotion Platforms
Raynforest Helps Influencers Get Sports Sponsorship Opportunities
10
Tweet-Powered Fashion Shows
The Adidas NEO Fashion Show Will Be Curated By Teens' Twitter Votes
9
Travelling Yoga Apps
Lululemon's 'Om-Finder' App is Made for On-the-Go Movement Enthusiasts
8
Global Running Campaigns
Nike's We Run Race Series Inspires Runners to Best Their Achievements
7
Athletic Couture Campaigns
The Hermes Vive Le Sport Advertisments Are Unsually Energetic
6
Yoga Fundraiser Campaigns
The Power of Movement Eases Arthritis Pain with Child's Pose
5
Pop Star Collaboration Logos
The Adidas Originals Pharrell Williams Logo is Funky and Modern
4
Yoga Master Web Hiring
The Lululemon CEO Campaign Goes Global via the Net
3
Inspiring Sports Campaigns
Nike's South Korean 'Just Do It' Campaign Promotes Sport Among Youth
2
Focused Supermodel Fitness Ads
Gisele Bundchen's Under Armour Ads See Her Tune Out the Haters
1
Vibrantly Charged Sneaker Commercials
The Commercial for the New Messi Sneakers Glows
Related Ideas
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Plant-Based Exercise Shirts
These Lululemon Shirts Are Made With Biologically Derived Nylon
Consumer-Inspired Store Mannequins
Gymshark's London Store Mannequins are Inspired by Real People
Preserve-Themed Pickleball Gear
Vlasic X Sprints Collaborated on a Pickleball Collection
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Colorful Athleisure Essentials
Jill Yoga’s Athleisure Line is Colorful, Cozy, & Performance-Driven
Luxury Seamless Sportswear Brands
REFORMER Pilates Boasts Collections, Handmade in Los Angeles
Chic Activewear Lookbooks
OTTI Debuts Its Second Collection for 2022/2023 and It is Eye-Catching
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Luxurious Equestrian Activewear
The Hermès Yoga Products are Being Added to the Equestrian Line
Strength Training Wearables
Whoop's Strength Training Feature Measures a Workout's Muscular Load
In-Store Mixed-Reality Gyms
Meta Quest and Puma Created the World's Smallest Gym
Ultra-Chic Red Activewear Lines
Year of Ours Introduces the ALL RED EVERYTHING Collecction
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Chic Activewear Collections
Sophie & Hailee Offers a Capsule for Fitness and Everyday Activities
Floral Activewear Capsules
LoveShackFancy Launches its Debut Activewear Collection in Three Styles
Collaborative Sporty Fall Fashion
Nike and Bode Join Forces on the Bode Recreation Capsule
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Colorful Zip-Front Sports Bras
Ruby Ribbon Offers Its Zip-Up Sports Bra in a New Colorway
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Versatile Athleisure Handbags
shortyLOVE Targets the Contemporary Busy and Active Woman
Nostalgic Timeless Sports Apparel
Reebok and ANINE BING Announce Exclusive Collaboration
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Inaugural Athleisure Collections
Hey Harper Expands from Jewelry to Chic Athleisure
Luxury Sportswear Capsules
Adidas Basketball Launches its Debut Luxury Sportswear Collection
Tween Athletic Apparel
Dragonwing Offers Tween-Friendly Stylish Athleisure
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Heel-Crushable Sports Sneakers
Under Armour Debuts Innovative Workout Shoe, the 'UA SleepSpeed'
Expression-Focused Sportswear Capsules
Reebok Launches the ‘Create What Makes You’ Collection
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Multi-Functional Compact Fitness Tools
The Conceptual CARVE1 Sportsball is Compact & Versatile
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Hawaiian-Inspired Activewear
Kenny Flowers Ventures into Activewear Tropical Vibrant Collection
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Athleisure Resale Marketplaces
Vitality's New Platform Fosters the Purchase & Sale Of Used Apparel
Luxurious Canadian Athleticwear
First Health Apparel Was Designed for Comfort and Flexibility
Brazilian Women's Fitness Collections
Trinys Extends Its Offerings to the US Market
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Versatile Athletic Capsules
Brunette the Label’s Sport Collection Just Dropped
Inclusive Functional Activewear
JUV ACTIVEWEAR Offers Fashion-Forward Pieces
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Time-Based Body Lotions
1HOUR—AFTER is a First-of-Its-Kind Body Care Company for Athletes
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Plant-Based Activewear Ranges
Pangaia's New Sports Bra & Leggings Offer Eco-Friendly Comfort
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Collaborative Sport-Centric Apparel
PSG and Jordan Brand Join Forces on a New Collection
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Modern Sportwear Capsules
PrettyLittleThing x Kappa Collaboration Arrives in Time for Summer
Hi-Tech Breast-Supporting Sports Bras
RHEON LABS® and adidas Unveil TECHFIT CONTROL BRA
Versatile Comfortable Everyday Bras
The Vibrant Body Company Boasts the EveryWear Bra™
Stylish Platform-Branded Merchandise
OnlyFans Debuts a Merchandise Capsule Ahead of Father's Day
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Energy Drink Branding
Accelerator Active Energy Enlists Livvy Dunne as Its Brand Ambassador
Ultra-Chic Yoga Collections
The Nike x Matthew M. Williams Yoga Capsule is Chic
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Vintage Women's Sportswear
Sporty & Rich Partners with adidas to Launch New 'Campus 80s' Capsule
Muscle Loss-Combating Playground Benches
Helan & RAAK Design Modify Benches to Encourage Activity
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Fashion-Forward Asymmetrical Sports Bras
The Blvck Off Shoulder Sport Bra is a versatile piece
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Data-Driven Women's Ultramarathons
lululemon's FURTHER Ultramarathon Includes a Research Program
Interdimensional-Inspired Sporty Projects
PUMA and P.A.M. Join Forces on PAM/PUMA BIO/VERSE
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Athlete Collaborative Intimates Line
Naomi Osaka and Victoria's Secret Work on a New Collection
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Entertaining Micro Workout Apps
The 'Baseline' Smartphone Workout Game App Sets Up Good Habits
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Motivational Push-Up Apps
Pushup Quest Makes Push-Ups More Engaging
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Seamless Activewear Lines
WellBeing + BeingWell's Seamless Collection is Available at REVOLVE
Breast Cancer Awareness Bras
Decathlon Canada Co-Designs a Sports Bra for Breast Cancer Survivors
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Wellness-Focused Demure Apparel
Crop Shop Boutique Launches New Wellness Collection for Fall
Supportive Activewear Silhouettes
Joe Fresh and Sasha Exeter Launch a Studio-Inspired Collection
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Affordable Activewear Collections
Forever 21 Unveils a New Activewear Line for the Season
Comprehensive Fitness Apps
Elevate Your Cozy Cardio with Strava: Beyond Fitness Tracking
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Performance Athleisure Collections
DICK'S Debuts the New 'Inspire' Performance Apparel Collection
Personalized Fitness Plans
Obé's Personalized Approach to Fitness is Flexible and Adaptive
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Minimal Equipment Workout Apps
Evlo Fitness Builds Muscle Definition Without Any Strain
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Provocative Performance Athleisure
Savage X Fenty Sport Shares Inclusive Sportswear with an Edge
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Female-Focused Sports Purees
Levelle Nutrition Debuts Two Purees Formulated for Female Athletes
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Athlete-Backed Yoga Gear
CorePower Yoga And Venus Williams Unite to Launch Performance Activewear
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Fitness Loyalty Programs
Under Armour Launched its First Official Loyalty Program for Customers
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Elevated Loungewear Staples
Brunette the Label's Go-To Essentials is Perfect for Work and Play
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Fitness Booking Platforms
People Can Book Anytime of Virtual or Online Class Through GymNet
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Athlete-Led Shopping Sprees
DICK'S Sporting Goods' Holiday Shopping Sprint is Led by Kelsey Plum
Comfortable Fitness-Inspired Scrubs
Fabletics Unveils a New Range of Activewear Scrubs
High-Performance Sports Bras
The On Performance Bra is Designed for High Density Workouts