Augmented reality has become so sophisticated over the last couple of years that companies are starting to embed the experience in AR packaging. Through this tool, which works with people's smartphones, companies are able to reach out to their customers on a deeper level. Whether through the form of a contest or added information, AR packaging is a clever and creative way to create a deeper connection with the brand.
Not only with the connection deepen, the brand itself will become more memorable. Through AR packaging, people will be encouraged to interact in a playful way. For instance, a food item can provide recipes and coupons to customers while a six pack of beer can focus on a contest for a tropical vacation.
18 Examples of AR Packaging
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Augmented Reality Snack Boxes
Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
17
Edible Chocolate Toys
The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices
16
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
15
Honest Augmented Reality Tags
Absolut Truths Take You to Another World
14
VR Burger Releases
Jack in the Box's Brewhouse Burger Augmented Reality Puts Patrons Inside a Bar
13
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
12
Visual Vodka-Recognition Apps
Select Absolut Vodka Bottles Feature Shazam to Unlock New Content
11
Postal Wine Packaging
These Creative Wine Bottles Look to Written Correspondence for Inspiration
10
Artful Metropass Apps
The NYC METRO AR-T App Turns the Commuter Card into a Canvas
9
Historical Tequila Brand Apps
Jose Curevo's History in a Bottle App Tells Its Brand Story
8
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
7
Animated Energy Drinks
Lucozade Energy Uses Augmented Reality & UK's Top Musicians on New Campaign
6
Augmented Christmas Countdowns
Milka's Christmas Calendar is Interactive
5
Interactive Yogurt Packaging
The Scooby-Doo Yogurt for Kids Features Augmented Reality Packaging
4
Combative Discount Apps
The WarBot App Rewards Play with Discounts
3
Augmented Reality Packaging
A Limited Edition Appletiser Boasts an Augmented Reality Bottle
2
Interactive Wine Bottles
The Beso De Vino World Cup Wine Comes to Life with Augmented Reality
1
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
Related Ideas
Meet Perfection
From a Small Village in Sweden to the World Over
Soccer Hospitality Campaigns
TripAdvisor Makes Predictions for Wins Based on World Cup Hotel Stays
Color Pencil Packaging
Julia Karwasz Designs a Reusable Cardboard Case for Art Tools
Augmented Reality Snack Boxes
Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
Edible Chocolate Toys
The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices
Globally Flavored Fast Food
McDonald's Japan Has a New Limited Line of World Cup Food
Artsy Wine Bottles
Gregorio Design's Artistic Wine Bottles Honor Art Masters
Numerically Enveloped Presents
Typography Wrapping Paper is for all 12 Days of Christmas
Digital Temporary Tattoos
'Magic Tattoos' Come to Life with the Scan of Your Smart Phone
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
Coke Crate Installations
The Upcycling Pavilion by BNKR Arquitectura Uses 5,000 Coca-Cola Cases
Augmented Reality Earphones
GRiTworks Headphones Blend Sounds For an Optimal Listening Experience
Canine Food Bloggers
Popeye is the Foodie Dog Starring in This Popular Instagram Account
Stacked Ice Cube Carafes
V2O Vodka Packaging Embodies the Essence of Refreshment
Cartoon Feline Pastries
Kitty’s Promenade Bakery Offers a Variety of Hello Kitty Bread Flavors
Shaved Portraiture Haircuts
These Shaved Head Portraits of Famous Faces are Incredibly Detailed
Anime Soccer Mascots
Pikachu Will Be the 2014 World Cup Mascot for Japan
40 Marvelous Martinis
From Candy-Coated Bar Drinks to $10,000 Engagement Martinis
Gamified Garbage Disposals
This Augmented Reality Trash Can Turns Garbage Into Multimedia Tetris
Alcohol-Themed Tech Accessories
This Vodka iPhone Case is Inspired by Bottled Spirit Branding
Super-Geeky Sports Cars
Ita Fest in Tohoku Showcases some of Japan's Exotic Nerdmobiles
Soccer-Oriented Exoskeletons
The Walk Again Project Will Launch at the 2014 World Cup
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
Artisan Chocolate Packaging
Les Recettes d'Atelier Takes Pride in its Contents
Celeb-Endorsed Social Media Contests
The Absolut x Lady Gaga Collaboration Allows Fans to Win Big
Techy Animated Advent Calendars
Google's Santa Tracker is a Digital Advent Showing How Santa Preps
Personified Popcorn Packaging
Paulina Arzillier Creates Fun Snack Packaging for Kid Consumers
Augmented Reality Drumsticks
Muzik's Smart Drum Sticks Sync to the Audio Brand's Headphones
Opulent Soccer Tournament Tees
The Versace Loves Brazil T-Shirt Celebrates the 2014 FIFA World Cup
Augmented LEGO Sets
LEGO Fusion Blends Technology with Iconic Building Blocks
Caffeinated Cannabis Beverages
The Legal Iced Coffee Drink Comes With a Dosage of THC
Repurposed Bottle Earbuds
The Michael Young 'Noisezero Sports+ Headphones' Reuse Coke Bottles
Postal Wine Packaging
These Creative Wine Bottles Look to Written Correspondence for Inspiration
Artful Metropass Apps
The NYC METRO AR-T App Turns the Commuter Card into a Canvas
Augmented Reality Helmets
Caputer Labs Unveils an Iron Man-Like Headset at CES 2015
Entertaining Cereal Boxes
The Backs of Kix Cereal Boxes Contain Cutouts for Playtime
Connect-the-Dots Wines
This Creative Wine Bottle Design Lets You Get Creative
VR Shopping Campaigns
Westfield's Future Fashion Project Leverages Augmented Reality
Mustache-Mocking Cups
Philips 'Augmented Reality Mugs' Give Hairless Men Faux Facial Hair
Boozy Advent Calendars
The Drinks by the Dram's Adult Advent Calendar is Full of Christmas Spirits
Augmented Reality Presentations
OperaLab Exhibition by Bridge Utilized Tablets to Showcase Designs
Crowdsourced Candy Bar Flavors
Kit Kat 'Choose a Chunky Champion' Asks You to Pick a Favorite
International Donuts
Krispy Kreme's World Cup Dessert Donuts Celebrate Six Countries
Urban Advent Calendars
This DIY Paper Advent Calendar Kit Takes the Shape of a Vibrant City
Tribal Wine Packaging
New World Wine's 'Mask Spirit' Collection Celebrates Global Wine
Watercolor Cosmetics Packaging
These Kids Cosmetics Packaging Designs Are Playful and Cartoonish
Mexican Cookbook Apps
The Cinco de Mayo Cookbook Makes Sure You're Prepared
Singapore-Themed Resturant Menus
McDonald's New Singapore-Themed Menu Include Crab-Flavored Fries
Grass-Fed Restaurant Burgers
Chili's Now Offers Two Craft Burgers Made from Antibiotic-Free Beef
Possessive Chocolate Packaging
Hands Off My Chocolate Wrappers Don't Want You to Share
Curved Bottle Perches
Rose & Fitzgerald's Wine Holder Design Dramatically Shows Off a Bottle
Cinematic Dragon Cupcakes
These Fantasy Confectionaries Celebrate How to Train Your Dragon 2
Thanksgiving Countdown Cards
LeAnne Ballard Provides the Perfect Way to Celebrate Being Thankful
Augmented Reality Reward Services
Dippin' Dots Loyalty Program Designs Ice Cream for the Future
Salad-Inspired Chicken Burgers
McDonald's Transformed a Popular Salad into a Hearty Sandwich
Soda-Disguised Drink Containers
The My Eco Can Saves the Environment and Keeps Beverages Secure
Augmented Fairy Tale Desserts
Bring Favorite Memories to Life Literally in Augmented Reality Cakes
Cartoon Mouse Cookies
These DIY Mickey Mouse Oreos Are a Simple and Super Sweet Disney Snack
Egg Carton Art Supplies
This Rubber Stamp Kit is Packaged in a Food-Inspired Container
Neo-Expressionism Tequilas
1800 Tequila's New Bottles Honor Artist Jean-Michel Basquiat
Literary Alcoholic Drinks
Make Drinks Based on Favorite Classics with the Tequila Mockingbird Book
Augmented Reality Retail
The Vuforia App Digitizes American Apparel Stores
Beauty Product Advent Calendars
The Benefit Countdown to Love Edition is Made for Fashionistas
Plastic Wine Carriers
Wine2Go is a Great Way to Make On-the-Go Consumption Easier
Finger-Painted Vodka Labels
Absolut Vodka's Bright Water Paint Labels Introduce Fresh New Flavors
3D Advent Calendars
This DIY Advent Calendar Will Get You ExcitedAabout Christmas
Drunk Friend-Tracking Apps
Buddy Check Makes Sure You Don't Lose Anyone During a Wild Night Out
Soda Can Infantries
The Nelson Leiner Coke Can Installation is Incredibly Intricate
Augmented Reality Decor Testers
Sayduck App Lets You See How Furniture Will Look in Your Home
Patriotic Flag Sneakers
Del Toro's Country Flag Shoes Are Perfect for Kicking Off the World Cup
Miniature Edible Murals
Hasan Kale Paints Unbelievable Micro Art on Surfaces of Food
Medieval Subway Maps
Michael Tyznik's Map of Westeros Imagines Transit Routes Between Kingdoms
Superhero Street Face-Offs
The Spiderman vs. Batman Video Dukes it Out in Toronto
Cheese-Topped Hot Dogs
Sonic's New Loaded Cheddar Dogs Put a Cheesy Twists on a Classic BBQ Dish
Palm Tree-Adorned Beverages
ABSOLUT MIAMI Honors the Hot City With This New Citrus Drink
Augmented Toy Apps
LEGO X Adds a High-Tech Element to Building Block Play
Silly Cereal Boxes
Hubbards' Cereal for Kids Uses Language That Appeals to Children
Augmented Reality Rock Concerts
Sony Promotes Their Smart Headphones with Augmented Reality Music
Pop Art Vodka Bottles
Own Your Own Warhol with the Andy Warhol Absolut Vodka Bottle
DIY Advent Calendars
This Easy to Make Craft Makes Counting Down to Christmas More Beautiful
Augmented Reality Catalogues
The 2014 IKEA Catalogue and App Virtually Display Decor
Immaculate World Cup Ads
This Listerine World Cup Ad Reminds You to Keep a Clean Mouth
Augmented Makeup Mirrors
Modiface's Mirror Simulates the Process of Trying on Makeup
Child-Focused Thermal Packaging
Malygina Marina Designs Interactive Branding for Kid's Yogurt
Augmented Reality Transit Maps
An App Lets You Interact With NYC Subway Map Data Visualization
Crunchy Yogurt Kits
Alpina's Portable Snack Containers Combine Cereal and Yogurt
Chromatic Liquored Sweets
Hard Luck Candy Vodka is a Confection for Adults Who Drink
Chilly Metallic Shooters
These Stainless Steel Shot Glass Designs Keep Your Liquor Ice Cold
Hip-Hop Vodka Mini-Movies
The 'Ciroc: Luck Be a Lady' Ad is Star-Studded and Adventurous
Canadiana-Inspired Menus
McDonald's Great Canadian Taste Adventure Celebrates Canada Day
Celery-Flavored Alcohol
This Unusual Veggie-Based Vodka Flavor Also Incorporates Peppercorn
Tequila Bottle Card Holders
The Patron Bottle Place Card Holders are Cute and Chic
Retro Gaming Cans
Coca-Cola Space Invaders Cans Designed by Erin McGuire is a Fun Throwback
Luxe Marble Decor
Aparentment's Marblelous Collection is a Modern Take on Tradition
Water Purifying Kiosks
Coca-Cola's EKOCENTER Aims to Improve Quality of Life in Developing Nations
Interactive Pop Dispensers
The Koolatron Soda Vending Fridge is a Playful Drink Cooler
Identity-Defining Vodka Ads
Smirnoff 'I Choose' Campaign Looks for "Heros" and "Screamers"
Comedic Fast Food Ads
This Burger King Mockumentary Chronicles a Whopper Blackout
World Cup Loser Illustrations
Craig Robinson Depicts World Cup Losers of the Past
Tea Advent Calendars
Karen Gardiner of ArtfulTea Creates a Healthy Alternative to Chocolates
Scannable Public Libraries
Projekt Ingeborg Seeks to Bring Classic Literature to Everyday Citizens
Brand-Blurring Headsets
Brand Killer is a Wearable Device That Gets Rid of Big Corporate Logos
Ice Cream Sandwich Floaties
The Ice Cream Sandwich Float is Perfect for Drifting in a Pool
Augmented Reality Greeting Cards
Gizmo's Augmented Reality Cards Update Traditional Cards
French Fry Football Re-Enactments
McDonald's FryFutbol Uses Fries to Recreate FIFA 2014 Highlights
Color-Filtered GIF Apps
The to.be GIF Camera App Creates Moving Images Out of One's Mobile Photos
Creepy Cranium Chocolates
Blackchocolateco Makes Chocolate That Resembles an Anatomical Skull
Internet Access Vending Machines
The Coca Cola Happiness Refill Fountain Lets You Log On
Augmented Reality Cooking
This 3D Pan Stimulator Will Help You Create Perfect Meals Every Time
Wine Evaluation Labels
This Wine Bottle Label Design Leaves Space for Wine Tasting Notes
Augmented Reality Bus Ads
The Pepsi MAX Ad Creates Shocking Scenes for People Waiting for Buses
Cilantro-Infused Vodka
Absolut Flavored Vodka is Introducing a New Herb Flavor to Its Collection
Augmented Reality Maps
The AR-MAPS App Works Can Detect Current Locations with a Simple Point
Charitable Children's Branding
BVE KIDS' Branded Characters Adorn Art, Packaging and Brochures
Super Robot Anime Toys
This Bandai Transformer Toy is Assembled from Multiple Anime Characters
Augmented Reality Monocles
The Mac Monocle from Artist Lunch Breath is Hilarious
Miniature Margarita Earrings
These Margarita Earrings are Ideal for a Cinco de Mayo Celebration
Dreamy World Cup Ads
This Adidas World Cup Ad Features Lionel Messi Dreaming to Kanye's New Song
Snuggly Soda Dispensers
The Coca Cola 'Hug Machine' Trades Cuddles for Free Pop
Rainbow Quinoa Patties
These Beer and Goat Cheese Cutlets Make a Colorful Vegetarian Snack
Currency-Augmenting Apps
KFC's Wow @ 25 Augmented Reality App Shows What Dollar Bills Can Buy
Illusory Sports Street Art
Joe Hill's Anamorphic 3D Street Art Helps Coke Celebrate the World Cup
Biting Soccer Player Games
This Game Challenges Players to Prevent Luis Suarez Biting Attacks
Wine-Inspired Teas
Vintage TeaWorks' Wine Tea Blends Takes Inspiration from Red & White Vino
Spontaneous Beer Campaigns
Heineken's World Cup Decision Rewarded One Guy Who Said 'Yes'
Whimiscal Werewolf Cakes
This Fondant Cake Celebrates the Teen Wolf Season Three Premiere
Minimally Processed Chicken Burgers
These Burgers are Made with All-Natural Chicken Breast Fillets
Premium Cognac-Tequilas
Milenio by 1800 Tequila Has Notes of Cinnamon, Vanilla and Cognac
Funky Football Openers
These Openers Help Quench Your Thirst During the World Cup Football Games
Upcycled Subway Card Decks
These Card Decks are Made Using Recycled Metro Passes
Boozy Margarita Cookies
These Sugar Cookies are Shaped Like Patron Tequila Bottles
Transit Value Donations
MetroChange Asks Commuters to Give Their Unused MetroCard Balances
Flavorful Firework Displays
This 2014 New Year's Fireworks Display Incorporated Taste and Smell
Potato Chip Cupcakes
These Potato Chip Confectionaries by Matt Robicelli are Savory and Sweet
Fragranced Floral Covers
Stimulate Your Senses with Gardeners’ World Scratch-and-Sniff Scent
LGBT-Celebrating Vodka Bottles
Absolut Colors is Inspired by the Iconic Gilbert Baker Rainbow Flag
Margarita-Locating Apps
The Margarita Mission App Helps You Find the Holy Grail of Margaritas
Augmented Reality Videos
Magic Leap's Augmented Reality Headset's Features Are Shown In This Video