From Latin America to Saint Lucia, the April 2024 travel trends reveal that wellness-oriented excursions are more popular than ever before.
Though wellness and travel have gone hand in hand for some time now, these kinds of health-themed vacations are becoming increasingly popular and more widely accessible. For instance, Naya Traveler specializes in trips to Latin America that pair rest and wellness with adventure. This business takes all the planning out of the equation for you so all you need to focus on is resting, relaxing, and unwinding.
Of course, wellness-themed travel doesn't always have to mean traveling to an exotic locale. As the April 2024 travel trends reveal, many of these wellness-oriented hotels and reports are popping up right in the U.S. For instance, the Grand Geneva Resort & Spa in Lake Geneva, Wisconsin, just recently introduced its 'Year of Wellness' spa programming, which aims to educate and enhance the well-being of both locals and guests.
Top 40 Travel Trends in April
From Bespoke Mountainside Hotels to Plant-Based Lifestyle Getaways:
Katherine Pendrill — Apr 27, 2024 — World
40
Exclusive Hawaiian Airport Lounges
Hawaiian Airlines Launches a Premium New Lounge at HNL
39
Everyday Travel Suitcases
Victorinox Launches the Airox Advanced Suitcase Collection
38
Textured 60s-Inspired Suitcases
The RIMOWA Hammerschlag Collection Includes Two Pieces
37
Vintage Duty Free Retailers
ARI's Preloved Boutique at Lisbon Airport Encourages Eco Consumerism
36
Outerwear Travel Retailers
Canada Goose Recently Opened its First Location at Frankfurt Airport
35
In-Airport Toy Retailers
Toys R Us is Expanding its Retail Presence with Up to 24 Airport Stores
34
Modular Minimalist Travel Bags
The FIREFLYX Travel Bag is Designed for Frequent Fliers
33
Premium Skincare Amenity Kits
JetBlue's Mint Airline Amenity Kits Feature Multiple New York Brands
32
Luxury Airport Retail Expansions
Schiphol Airport's Lounge 2 Will Feature More Luxury Brands
31
AI-Powered Travel Services
'Kayak' Released a Suite of AI Features and an Intuitive Chatbot
30
Pocket-Sized Travel Kits
The Matador Blackout Sleep Mask + Earplugs is a Traveler's Best Friend
29
Conscientious Luxury Resorts
Fairmont Maldives, Sirru Fen Fushi Champions Sustainability
28
Multilingual AI Travel App
Traveluh Accounts for Different Cultural Nuances When Planning
27
Personalized Guided Audio Tours
WeGoTrip Slows Travel Down with Personalized Audio Guides
26
Eco-Safe Sunscreen Balms
Stream2Sea Introduces the SPF 40 EcoSafe Sheer Zinc Sport Sunscreen Balm
25
Luxe Retro-Inspired Luggage Designs
The Carl Friedrik Trunk Has a 90-Liter Capacity
24
Airline Amenity Add-Ons
Etihad Airways Launches a New Amenity Kit and Loungewear Selection
23
Travel-Friendly Serum Samplers
Derma-E Boasts the Deluxe Serum Sampler for Convenience
22
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
21
Post-Consumer Recycled Bottles
Sustainaholics Released a Line of Aluminum-Bottled Spirits
20
Luxury Departure Stores
Tbilisi Airport has a New Duty High-End Retailer named ATÜ Duty Free
19
Swiss Chocolate Retailer Expansions
Dufry has Won a Bid for Two New Airport Retail Locations
18
AI City Travel Planners
Travelicious is an AI Travel Planner Specifically for Cities
17
Map-Inspired Fleece Blankets
Xplorer Maps Offers Fleece Blankets for Those with Adventure Spirits
16
Wellness-Emphasizing Spa Programming
Grand Geneva Resort & Spa Announces Year of Wellness
15
Accessible Travel Agencies
Accessible Romania by Sano Touring Revolutionizes Travel
14
Regional Airport Retailers
Okanagan + Co at Kelowna International Airport Spotlights Local Goods
13
AI Language Assistant
Langy Looks at the Whole Sentence For a More Elevated Translation Approach
12
Comprehensive AI Trip Planners
TravelPal Recommends Activities, Walking Routes, Dinners, and More
11
Plant-Based Lifestyle Getaways
Calabash Cove Resort & Spa in Saint Lucia Offers a Unique Service
10
Social Trip-Planning Apps
TripMap Makes Trip Planning Easier with Expense Tracking and More
9
Airport Restaurant Gift Shops
Hogan's Homestead Offers Locally Sourced Gifts with Alcohol Service
8
Bespoke Wellness Trips
Naya Traveler Specializes in Crafting Bespoke Journeys Across Latin America
7
Mountainside-Inspired Bespoke Hotels
Bernard Dubois Renovates the Bouchardon Hotel in Paris
6
Children's Cruise Performances
Royal Caribbean Partners with The Wiggles for its Holiday Cruises
5
Family-Friendly Easter Hotel Stays
Hotel X Toronto’s Family Fun Package Boasts Perks for All Ages
4
Cost-Saving Hotel Promotions
Beach Town Travel Offers the Fourth Night Free on Bookings
3
Breathtaking Archipelago Getaways
Icelandair is Expanding Its Route to Include the Faroe Islands
2
Ottawa Spring Getaways
Gray Collection Hotels Offers Two Exciting Spring Offers
1
Digital International Move Support
Country Out Helps People Get Organized Before a Big Move
Related Ideas
Verdant Adults-Only Destinations
W Hotels Introduces its All-Inclusive W Punta Cana
BookTok Travel Experiences
EF Ultimate Break Launched Literature-Inspired Group Tours for Gen Z
Rom-Com Book-Inspired Trips
EF Ultimate Break Launched an Emily Henry Journey to Croatia
American Aesthetics-Focused Fashion Capsules
The Coach Spring 2026 Collection is Chic
Immersive Wellness Experiences
JPA Design Unveils the 'Afterglow Frequencies' Experience in London
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
DIY-Style Vacation Offerings
Marriott Bonvoy Lets Canadian Travelers Curate Their Escapes
Game-Inspired Hotel Experiences
Marriott Bonvoy Launches 'Vacation Roulette' to Ignite Spontaneity
Experiential Wellness Activations
Creating Significance Sets Up Its Well Design Summit
Wellness-Focused Hotel Upgrades
Proper Hospitality Expands Its Wellness Progrrams at Two Sites
Experiential Beauty Campaigns
Heathrow Airport Launched Immersive Beauty Experiences
Wellness Advent Calendars
The Healf Advent Calendar Provides 25 Days of Elevated Rituals
Nature-Inspired Hotel Expansions
Outbound Hotels Has Announced a Strategic Expansion
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Comprehensive Wellness Programs
Four Seasons Hotels and Resorts Has Elevated Its Offerings
Personalized Travel Wellbeing Platforms
Withu's Trvlwell Offerss Personalized Wellbeing Solutions
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Vibrant Luxury Theme Parks
BON Luxury Theme Park Aims to Transform Worldwide Travel
Luxurious Exclusive Wellness Retreats
Scorpios Bodrum and Remedy Place Debut Aegean Awakening
Nature-Centered City Campaigns
Visit Seattle Launches 'Mother Nature’s City'
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Wellness-Focused Luxury Hospitality Partnerships
Lumati Collaborates with Hotel Del Coronado
Travel-Inspired Après Ski Collections
St. Regis and STAUD Launch a New Capsule for the Winter
Longevity-Focused Hotel Initiatives
Novotel Longevity Everyday Upgrades the Guest Experience
Beauty-Wellness Hotel Suites
Wellness Rooms at Santa Monica Proper Hotel Feature Filterbaby
Global Hospitality Expansions
Four Seasons Hotels and Resorts Announces New Plans for Its Business
Sober Sauna Experiences
Wellness Social Club Debuts ASCENSION: the Ultimate Sober Sauna Rave
Culturally-Inspired Travel Campaigns
Louis Vuitton’s New Travel Campaign Spotlights China
Immersive Hospitality Wellness Experiences
Fairmont Hotels & Resorts Introduces Holistic Healing
Destination-Driven Travel Pieces
The Ritz-Carlton x Kilometre Paris Reimagines Iconic Places
Branded Retro-Inspired Wellness Houses
Lifeway Foods is Hosting a Special Pop-Up in Palm Springs
Business-Focused Wellness Events
Willpower Announced the 2026 Edition of Wellness House
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Literary Wellness Retreats
Aweventurer Launches Reading-Focused Travel Experiences with Authors
Generative AI Travel Tools
Expedia Group Introduced Travel Tools and APIs for North America
Next-Gen Mexican Retreats
The Hilton Cancun Mar Caribe is an All-Inclusive Mayan-Inspired Resort
Women-Led Travel Journeys
Geographic Expeditions Launched its 'Women of the World Collection'
Sleep-Focused Hotel Rooms
White Mirror X Equinox Hotels X Dr Matthew Walker Unveil Sleep Lab Rooms
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Summer Camp-Inspired Travel Experiences
EF Ultimate Break Debuts Camp Ultimate, Targeting Gen Z
Holistic Wellness Programs
Ananda in the Himalayas Combines Ancient Therapies for Stress Reduction
Immersive Wellbeing Experiences
Healf's Inaugural Wellness Event is Dubbed Healf Experience (HX25)
Local-Led Culinary Experiences
Intrepid Offers a Diverse Range of Food Tours for Curious Travelers
Luxury Designer Travel Guides
Louis Vuitton Introduced a New Format for its City Guide Resorts
Business Traveler Wellness Guides
Corporate Traveler Partners with Sweat for a Wellness Guide
Waffles-Centric Travel Experiences
Choice Hotels International Conducts a Nationwide Survey
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Cinematic Holiday Escapes
Shangri-La Eros New Delhi Introduced the 'Palmera Pool Pop-Up'
Soccer-Inspired RV Platform Initiatives
RV Rental Platform Outdoorsy Targets Soccer Fans
Adventure Destination Platforms
Marriott Bonvoy Outdoors Connects Travelers to Activities
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Travel-Focused Regional Websites
Tourism Authority of Thailand Debuts a Dedicated Online Portal
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Timepiece-Focused Event Series
Watch Week Aspen 2025 Represents a Significant Evolution
Wellness-Focused Hospitality Experiences
Zoku and Fuego Join Forces to Advance Wellness Practices
Wellness-Driven Concept Homes
Zonda and Fischer Homes Unveiled the 2026 Virtual Concept Home
Mindful Daily Planners
Mindful Step Towards Guides Reflection, Wellness, and Mental Health
Holiday-Themed Hospitality Experiences
Four Seasons Hotels and Resorts Announces Its Holiday Plans
Underrated Travel Locations
Intrepid Travel Has Released Its Annual Not Hot List
India-Based Luxury Hotel Concepts
Series by Marriott Launches with 26 Properties in India
Luxury Safari Camps
The Hyatt Hotel Loyalty Program Expands Its Portfolio with New Experiences
Wearable-Linked Longevity Suites
Tulah Clinical Wellness Introduces the Tulah Life Index Program
World Cup Hotel Destinations
World of Blue Launched Its Redesigned FIFA World Cup Hospitality Hub
Wellness Shop-in-Shops
Wellness by Ulta Beauty Shares Immersive, Informative Experiences
Wellness Destination Memberships
Sweat & Tonic Unveils Holiday Gift Packages for Fitness Lovers
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Wellness Dining Experiences
CRISP & GREEN Combines Fitness Events With Healthy Meals
Customized K-Beauty Tours
NOL World's Personalized K-Beauty Curation Tour Helps Skincare Consumers
Accessibility-Focused Villa Travel Destinations
Rental Escapes Debuts the Accessible Villas
European Food Tours
Air Canada Offers Curated Food Tourism Packages and Guides
Luxury Getaway Sleepwear Capsules
Four Seasons Launches its 'Resort Pajamas Collection'
Fantasy Book Vacation Tours
EF Ultimate Break Launches a Fourth Wing-Inspired European Adventure
Romantasy-Inspired European Getaways
EF Ultimate Break Introduced an ACOTAR Switzerland Tour
Wellness Destination Openings
Zion Canyon Hot Springs Boasts 50 Natural Geothermal Mineral Pools
Experiential Workshop Programs
The Keio Plaza Hotel Tokyo Offers Cultural Art Programs
Wellness Hospitality Space Expansions
Kerzner International Announces the SIRO Brickell in Miami
High-Profile Longevity Community Initiatives
Novotel Has Introduced the Novotel 37 Collective
Integrated Travel Wellness
Fairmont’s 'Wellness Without Walls' Brings Flexible Routines to Travel
Experiential Travel Campaigns
The China National Tourist Office in LA Seeks to Promote Travel
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Wellness Recovery Events
Toronto's The Wellness Club Hosts an Immersive Social Wellness Experience
Ski Resort Hospitality Expansions
Vail Resorts is Expanding its Food and Drink Offerings
Gastronomy-Based Travel Adventures
Tourradar Features Cross-Continental Culinary and Food Tours
High-End Health-Focused Conferences
The Assembly Prioritizes Experiential Engagement for Its Event
Haute Hotel-Branded Travel Experiences
The Latest Four Seasons Private Jet Experience is Luxe
Mountain Wellness Sanctuaries
The Aman Niseko Resort on Mount Moiwa is an Alpine Wellness Retreat
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Woman-Focused Travel Companies
Girls' Guide to the World Serves a Niche Market
Four-Day Longevity-Focused Wellness Programs
The Slow Retreat in Mallorca is Rejuvenating
Elegant Spring-Forward Experiences
Shangri-La Toronto Introduced 'Experience Spring in Bloom'
Biophilic Mountain Retreats
The Villa Prakriti Biophilic Merges Design with Its Landscape
World Cup Hospitality Kits
Newark’s ‘Stay & Play’ Packages Turn Hotels into FIFA 2026 Fan Hubs
Curated Discovery-Forward Rebranding Strategies
Rosewood Hotel Group Emphasizes Elegance
Inaugural Dedicated Ski Destinations
Rosewood Hotel Group is Opening a Site in the French Alps
Personalized Health Optimization Experiences
SHA Has Unveiled Its 2026 Health Programs
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Customized Soccer Tournament Packages
Roadtrips Unveiled 2026 FIFA World Cup Travel Packages
Zen Practices-Inspired Hotel Expansions
JW Marriott Hotel Tokyo is a Significant Expansion
Faith-Compliant Tourism Experiences
Halal Holidays Launches HalalHolidays.asia to Assist Travelers
Luxury Lifestyle Boutique Expansions
TIA Wellness Resort Expands Its Dedicated Boutique
Personalised Immersive Wellness
Emergence at 113 Spring is a New Multi-Sensorial Wellness Curation
Modern Travel Collaborations
American Express and STAUD Launch a Resortwear Collection
Community Travel Platforms
Discover Hidden Gems and Share Locations with TravelShare
Luxurious Mexican Wellness Resorts
Loreto's Mailena is an Elevated Adult-Only Resort
Women-Focused Curated Pop-Up Experiences
tm:rw Introduces the Bloom Pop-Up Concept Until April 15
World Cup Travel Packages
Raffles Boston Offers a Luxury World Cup Stay with Helicopter Transfers
New Year Travel Experiences
Trip.com Group Spotlights 2026 Lunar New Year Travel
Monochromatic Wellness Advent Calendars
BetterMe Store Offers the Wellness Journey Advent Calendar
In-App Road Trip Planners
The Marriott Bonvoy App Features a Road Trip Planner for Summer Fun
Curated Romantic Hotel Getaways
The Four Seasons Hotel Montreal Hosted a 2026 V-Day Experience
Globally Inspired Sauna Destinations
The Sauna Summit Features a Diverse Sauna Collection
Luxury Beauty Destinations
A Niche Beauty Destination Offers Premium Services
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Regional Travel Campaigns
Wego and Visit Qatar Partner for a Localized Campaign
Integrated Wellness Retreats
1 Hotel Hanalei Bay Launches a Nature-Based Performance Program
Eco-Friendly Tourism Campaigns
Dominica Launches a New Tourism Campaign Dubbed 'Nature of Love'
Holistic Wellness Travel Campaigns
The Tourism Authority of Thailand Participates in WTM 2025
Vineyard Trail Experiences
Yorkshire Wineries Unite to Offer a Multi-Stop Wine Tourism Journey
Longevity Holiday Resorts
TheLifeCo St. Lucia Introduces Flexible Wellness-Focused Stays
Digital Detox Retreats
NowHere Offers Texas Cabins Designed for Tech-Free Unplugging
Multi-Benefit Wellness Bundles
Hotel X Toronto Introduces a New Experience Wellness Package
Localized Hotel Offerings
W Toronto Introduced its 'Live Local, Stay W' Package
Women-Focused Wellness Retreats
Montevalle Resort & Spa Debuts the Full Moon Women’s Retreat
Immersive Art Travel Programs
Marriott launches artist residency stays
Convenience-Focused Vacation Bundles
Southwest Airlines Debuts Getaways by Southwest
Personalized Travel Planning
Globe Tales Delivers Travel Tips, Tools, and Curated Recommendations
Spring-Focused Seasonal Getaway Promotions
The Inns of Monterey Offers Seasonal Getaways
Women's Travel Packages
Goway is Launching the Solo Women Travel Line Featuring New Packages
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Domestic North American Adventures
EF World Journeys Launches 'Go Americas' Itineraries
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
City-Wide Wellness Runs
The Exhibition Place Resolution Run Kickstarts the 2026 New Year
Curated Travel Plans
Travely Provides Ready-to-Use Itineraries for Stress-Free Exploration
Elevated Resort Culinary Menus
Sunset World Group Upgrades Its Cancun & Riviera Maya Experiences
Elegant Ocean Traveling Deals
Hilton and Explora Journeys Announce a New Ocean Travel Experience
Wellness Tracking Apps
Track Well Turns Personal Wellness Data Into Actionable Insights
Editorial-Documentary Hotel Series
W Hotels Introduces the Latest Season of 'Hotel Tales'
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries