Victorinox introduces the Airox Advanced collection, featuring suitcases in the brand's iconic Black and Storm colorways, as well as the new Stone White. Boasting a matte shell finish, these suitcases are perfect for modern travel thanks to their externally mounted dual-telescopic handles, Butterfly Opening System, antimicrobial lining, and Swiss Army Knife scale on the back panel. Consumers can choose from small, carry-on sizes to medium and large options.
Each Airox Advanced suitcase comes with a 1+10 year warranty to ensure longevity.
“[...] We are excited to build on the success of the original Airox collection with the launch of Airox Advanced, an expertly designed, intelligent range of suitcases that will appeal to travellers who value lightweight luggage, quality, and subtle style,” said Gloria Dix, Head of Global Travel Retail & Fragrance Sales at Victorinox.
Image Credit: Victorinox
Key Themes Behind This Trend
- Lightweight Luggage Design
- Opportunities for creating innovative suitcase designs that prioritize lightweight materials and construction methods.
- Antimicrobial Suitcase Technology
- Potential for integrating antimicrobial features into luggage products to enhance cleanliness during travel.
- Intelligent Suitcase Features
- Room for developing suitcases with smart functionalities to cater to modern travelers' needs and preferences.
Where This Applies
- Travel Accessories
- Room for growth and innovation in the travel accessories sector by focusing on advanced suitcase designs and features.
- Luggage Manufacturing
- Opportunities for disruption in the luggage manufacturing industry through the development of high-tech, functional suitcase collections like the Airox Advanced.
- Retail & Consumer Goods
- Potential for retail and consumer goods companies to leverage the trend of lightweight, antimicrobial, and intelligent luggage to appeal to the modern traveler market.
