The April 2023 business trends showcase that businesses are witnessing breakthroughs in innovation that transform operations. AI-powered employee programs are revolutionizing human resources with optimized productivity, streamlined communication, and enhanced decision-making. Influencer search apps have become indispensable, enabling companies to identify and collaborate with influencers for targeted marketing campaigns and increased brand visibility.
The remote work revolution continues as businesses invest in virtual work solutions, including innovative meeting platforms and team collaboration software. Companies are adopting eco-friendly initiatives to reduce environmental impact, meet consumer expectations, and ensure long-term sustainability. Businesses are leveraging advanced data analytics to offer hyper-personalized experiences, fostering customer loyalty and driving repeat business.
These top trends in April showcase the impact of technology, sustainability, and personalization on the future of work and consumer expectations.
Top 100 Business Trends in April
98
Commemorative Sneaker Shops
The '85 Shop by eBay Shares a Collection of Original Air Jordan 1s
97
Modern Leather Laptop Sleeves
Manuel Dreesmann Offers Dynamic Sleeves for MacBooks
96
Custom-Made Insoles
Soles Creates Personalized Support for Your Feet with Custom Insoles
95
Code-Verifying AI Tools
Codium AI Announced its Code-Testing 'TestGPT' Tool Based on ChatGPT
94
Mushroom-Based Superfood Powders
The Mushroom Superfood from Om Mushroom Includes Lion's Mane
93
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
92
On-Demand 3D-Printed Sneakers
Madeium is Empowering a New Generation of Creators
91
On-Demand Fashion Production
Shein Moves Away From its Fast Fashion Roots with New Manufacturing
90
Eclectic Cat-Specific Stores
Triple T Studios is Essentially a Heaven for Cats and Cat Lovers
89
Dual-Motor Outdoor Pumps
Oak & Iron Unveiled the 'WAVE Pro' Outdoor Smart Pump on Kickstarter
88
AI-Enabled Sneaker Marketplaces
Neatsy.ai Has Shoppers Scan Their Foot to Find the Perfect Fit
87
Free Ice Cream Promotions
Dairy Queen's Free Cone Day Returns for 2023 on March 20th
86
AI-Powered Shopping Plugins
Klarna is Building an Integrated Plugin for ChatGPT
85
Plant-Based Mushroom Powders
Laird Superfood's 'Renew' Powder Contains Four Functional Mushrooms
84
Inaugural Athleisure Collections
Hey Harper Expands from Jewelry to Chic Athleisure
83
Award-Winning CBD Sleep Gummies
Sky Wellness Wins the 2023 Product of the Year USA Awards
82
Voice-Assistant Sunglasses
Lucyd Debuted its 2.0 Smart Sunglasses with Various Improvements
81
Ukranian Fashion Collections
Freedom Fashion Ukraine Showcases Designers at the Coterie Trade Show
80
Internet-Connected AI Chatbots
OpenAI Enabled Internet and Code-Running Functions for ChatGPT
79
AI-Powered Course Creators
Kajabi's AI Creator Hub Simplifies the Whole Course Creation Process
78
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
77
Self-Steering Delivery Drones
Zipline Announced its 'Platform 2' Drone Delivery Service
76
Product Refill Vending Machines
Nestlé and QYOS by Algramo Created Refillable Vending Machines
75
AI-Focused Conferences
NVIDIA is Showcasing Future-Facing Generative AI Tech at GTC 2023
74
Feature-Packed 3D Printers
The Bambu Lab P1P has Intricate Prepping Software for Designers
73
Premium Cold-Pressed Juice Mixers
Fresh Victor Boasts a Variety of Interesting Flavors
72
Fast Food EV Chargers
Subway is Partnering with GenZ EV Solutions on Subway Oasis Charging Parks
71
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
70
Aromatherapy-Personalizing Tools
JennScents' Offers a Tool that Creates the Perfect Scent for You
69
Handheld Computer Carrying Cases
JSAUX Announced an Upgraded Carrying Case for the Steam Deck
68
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
67
Compostable Packaging Innovation Centers
The Greenhouse Learning Center Will Test Packaging
66
Rewarding Gen-Z Learning Apps
Kadama Aims to Make Learning More Accessible and Fun Online
65
Retail E-Waste Collectors
Best Buy Announced a Mail-In E-Waste Collection Option
64
AI-Driven Decisioning Investments
Monnai Raised $6.5 Million to Bolster its AI Capabilities
63
Mobile Cannabis Marketplaces
Fire & Flower's Spark Marketplace App Simplifies Orders
62
Magnetic Building Blocks
'The NIA' Launched 'Magnecraft' EVA Foam Magnetic Blocks on Kickstarter
61
RGB-Equipped E-Scooters
The 'Atomi Alpha' Scooter Features an App-Controlled LED Strip
60
All-White RGB Fans
be quiet! Launched a 2023 Revamp of its 'White Light Wings' Internal PC Fans
59
Sneakerhead Mentoring Programs
eBay's Sneaker Academy Turns Sneakerheads Into Entrepreneurs
58
Delicious Puffed Granolas
Quaker®'s Puffed Granola Comes in Blueberry Vanilla Flavor
57
Virtual QSR Drive-Thrus
Smashburger Unveils its First Virtual Drive-Thru Window
56
Semi-Cured Gel Polish Retailers
GellyDrops Embraces Edgy, Modern, and Classic Aesthetic Values
55
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
54
Incubator Fashion Programs
SHEIN Celebrates 2nd Anniversary of Flagship Incubator Program SHEIN X
53
Synthetic Protein Startups
The Startup 'PoLoPo' is Putting Egg Proteins Inside Potatoes
52
British Esports Venues
Level Tap is Opening a 6,500 Sq Ft Venue at the Liverpool ONE Center
51
Comprehensive Tech Support Services
Staples Launched a Monthly Subscription Model for Tech Help
50
Energy-Efficient Spray Humidifiers
This Wall-Mounted Humidifier is Designed For Industrial Use
49
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
48
Pop-Up Event Companies
'Steel Space Concepts' Provides Mobile Structures for In-Person Events
47
Employee AI Programs
Kwalee Launched the KAI Program to Encourage Innovation and Collaboration
46
Subscription-Based Signage Services
The 'DSaaS' Service Simplifies Digital Displays For Businesses
45
Boxer-Backed Coffeeshop Expansions
Tyson 2.0 Launches First Branded Coffeeshop in Amsterdam
44
Business-Friendly NFT Tools
Salesforce Introduces NFT Tools to Help Businesses Embrace Web3
43
Producer Gaming Studios
Bloodpop Created 'Genpop Interactive' to Mix Gaming with Pop Culture
42
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
41
Indian Esports Partnerships
S8UL is Partnering with KRAFTON on 'Road to Valor: Empires'
40
Specially Selected French Baguettes
ALDI's Specially Selected French Baguettes is Delicious
39
Fine Dining Meal Deliveries
The 'Entrée' Meal Kit Delivery Service Offers Michelin Star Dishes
38
Esports Peripheral Partnerships
HyperX Expanded its Partnership with Riot Games for the VCT
37
Cannabis Consumption Lounges
The 420 Hotels Launches Crowdfunding Round for Boutique Hotel
36
First-Person Shooter Ports
Activision Released Three Prior CoD Games on the Steam Gaming Platform
35
Streamlined Drone Delivery Networks
This System Lets Drones Pick Up and Deliver Orders Efficiently
34
Electrolyte Beverage Expansions
BIOLYTE is Now Being Sold at Rite Aid Locations Across the U.S.
33
Coupon-Friendly Digital Pharmacies
Amazon Pharmacy Now Automatically Applies Coupons for Savings
32
Weatherproof Security Cameras
Synology's New Cameras Are Reliably Water and Dust Resistant
31
Toronto Flagship Restaurants
Earls Yorkdale Set to Open April 21st with Exclusive Menu Additions
30
Nonprofit Electric Bikeshares
Bublr Announced the Re-Launch of its E-Bike Sharing Program
29
High-Speed Californian Electric Trains
Brightline Rail Company is Rolling out a New Electric Train
28
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
27
AI Pet Sizing Solutions
MySize is Improving the Experience of Shopping for Pet Clothing
26
Flagship Gaming Laptops
Gigabyte Debuted the 'AORUS 17X' 4090-Powered Laptop with a 175W TGP
25
Online Storefront Labels
Amazon Rolled Out a 'Frequently Returned' Banner on Product Pages
24
Airport-Navigation App Updates
The Latest Uber Updates Make Planning Travel More Streamlined
23
Influencer-Focused Esports Deals
StudioNow Acquires Bad Moon Talent for Influencer Marketing
22
Compact Automated Retail Checkouts
The OneView Self-Checkout Offers Advanced Features
21
Esports Communication Apps
SONIX Announced its Expansion into the US Market with UNC
20
Department Store Tech Support Plans
Office Depot Offers Tech Support Subscription for Customers
19
Standalone Celebrity Popcorn Brands
Rob's Backstage Popcorn Split-Off as its Own Brand
18
Affordable BNPL Programs
Apple Introduces the Apple Pay Later Program to US Market
17
Customizable NFT Characters
Mystic Moose Unveiled 'Mod-Ables' NFTs for its 3D Games
16
Prescription Delivery Platforms
Uber Unveils Uber Health for Same-Day Prescription Deliveries
15
Studio Anniversary Events
Capcom is Celebrating its 40th Anniversary with 'Capcom Town'
14
Wellness Evolution Webinar
Hosted by Courtney Scharf and Tana Makmanee
13
Automated Forklift Batteries
Concentric Debuts PowerHIVE®, an Automated Forklift Battery System
12
Personal 4-Bay NAS Systems
Synology Unveiled the DiskStation DS423+ for Consumers
11
Complimentary Chicken Nugget Promotions
ButcherBox is Offering Free Chicken Nuggets with Every Box
10
European Gamer Destinations
Giants Will Promote Costa Del Sol as First Gamer Destination in Europe
9
Small Business Insurance Policies
TD Insurance Launches the New TD Insurance for Business Service
8
Collaborative Sidescroller Games
Motion Twin is Working on a Physical PS5 Edition of Dead Cells
7
TH 101 Patterns of Opportunity & Using Megatrends Webinar
Hosted by Armida Ascano
6
Purchase Insurance Protection
Sure Launches an E-commerce Insurance Solution for Merchants
5
Flavor-Focused Website Expansions
OCFlavors Launches its New Website and Brand Slogan
4
Rapid Grocery Delivery Partnerships
Just Eat and Iceland Partnered for Low-Cost Deliveries
3
Award-Winning Single-Origin Wines
Naidu Wines Boasts a Plethora of Unique & Sustainably-
2
Chocolate Tasting Subscription Boxes
The Cocolectic Chocolate Subscription Box Offers Sweet Treats
1
Tournament Partnership Renewals
EMEA Masters Renews its Warner Music and Secretlab Partnerships
Related Ideas
AI Job Skill Tools
Dove Chocolate's Mom Experience Translator Helps with Reintering the Workforce
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Handheld K-Beauty Devices
APR Corp. is Bringing Advanced K-Beauty Tech to CES 2024
Disruptive AI-Finance Chatbots
Origin Financial Wins Big with AI Chatbot for Everyday Finance
Empathetic AI-Powered Journal Apps
The 'empaithy' App Supports Mental Health Exploration
Professional AI Laptop Ranges
These New ThinkPad Laptops Boast the Latest Processors
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
AI Job Impact Predictor
Future Proof Provides Insights on How AI Will Effect Different Industries
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
AI-Fueled Finance Apps
The 'Finn' App Can Provide Accurate Responses to Complex Queries
AI Replacement Probability Tests
Will AI Replace Me Predicts Job Automation Likelihood
Playful AI Travel Planner
Triplay is the Brainchild of Technology and Travel Enthusiasts
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
AI Personal Trainers
Workout Tools Offers a Personalized Approach to Fitness
AI-Powered Workflow Enhancements
Nintex Launches a New AI Assistant and Platform
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
Futuristic Corporate Fashion Shows
Hugo Boss FW 23 Featured Sophia the Robot
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
eCommerce AI Photos
PhotoHero Provides Free Images and Editing Abilities
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Professional Journey Mapping Insights
Journey AI Converts Customer Research into Journey Maps
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
AI Search Engines
ThinkAny Uses Advance Technology To Do More Than Search Keywords
AI-Powered Creative Digital Assistants
Adobe Express Presents a New Creative Assistant Tool
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
AI Self-Improvement Apps
LeapLife Uses Journaling and Other Features to Reduce Stress
Personalized Employee AI Hubs
Miller Launches an AI Tool for Employees Called MillerMo
Job Hunting AI Tools
JobBuddy Streamlines The Application Process with AI
AI Interview Simulators
Interview with AI Creates a Personalized Roadmap to Help Candidates
AI-Powered Conference Features
Video Conferencing Platform Zoom Launches a Suite of AI Tools
Loneliness-Combating AI Teddy Bears
Adults are Turning to AI Friend Chatbots for Loneliness
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
AI-Powered Productivity Apps
The 'BeforeSunset' App Helps with Planning and Time Management
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Organizational AI Features
Airtable AI Offers a Transformative Approach to Everyday Work
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Multilingual AI Travel App
Traveluh Accounts for Different Cultural Nuances When Planning
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
AI-Enabled Delivery Chatbots
Uber Eats Launches an AI Chatbot to Help Improve User Experiences
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Text-to-Video AI Avatars
AI Studios Brings Content to Life
AI Travel Assistants
Trip.com Group Positions Its Tripgenie Service as Groundbreaking
AI Job Application Tools
Huntr AI Creates Resumes and Cover Letters in Minutes
AI Research Assistants
Research Agent Can Produce Results in Minutes
Organized AI Databases
The Many AI Tools Organizes AI Tools By Category
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Expansive AI Dictionaries
Latest AI Tools Holds All-Things AI in One Convenient Place
Human-Like Automotive Assistants
The Mercedes MBUX Virtual Assistant Has Four Emotional Profiles
AI-Powered Collaboration Platforms
Zoom Workplace Enhances Virtual Conferences with AI
Restaurant Demand Forecasting Tools
'Lineup.ai' Uses Market Data to Predict Restaurant Demand
Smart Personal Assistants
24me X Uses AI to Help Users Sort Their Days
AI Podcasting Research
GuestLab Produces AI-Driven Podcast Guest Research
AI Presentation Aids
ChatSlide.ai Helps with Content Creation in the Coaching Industry
Comprehensive AI Chatbots
Bricksoft.ai Lets Customers Get Answers, Book Appointments, and More
Personal AI-Enabled CRM Platforms
'HiWork' Manages Daily Interactions to Improve Networking
AI Restaurant Ordering Services
ConverseNow Unveils Advanced AI Ordering for Restaurants
Streamlined AI Recruiters
Holly Uses AI to Find 25 Good Candidates to Your Mailbox Every Day
All-in-One AI Creator Tools
Capitol AI Helps Content Creators from Start to Finish
AI Meditation Guides
Vital is an AI Mindset Guide that Offers Personalized Wellness Strategies
AI-Scaling Developing Tools
Adobe Introduces the Firefly Services to Aid Developers
AI-Backed Employee Assistants
Brex Unveils its Advanced 'Brex Assistant' for Employees
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
Mock AI Interviews
Mock Interviews by Talently.ai Helps People Prepare and Practice
All-in-One Productivity Apps
Evo Brands Itself as 'The Everything App'
AI-Enhanced Map Softwares
Google Maps Announced a Suite of AI-Powered Enhancements Coming to Maps
AI-Assisted Job Hunting Features
LinkedIn Job Collections Use AI for Tailored Categories
Virtual AI Offices
MetaWork Lets Employees Collaborate Via Digital Avatars
AI-Powered Business Discoveries
Yelp Unveils a New AI Assistant and 'Project Ideas' Feature
AI-Powered Retail Payments
Focalpay's New AI Features Streamline Retail and E-Commerce Operations
AI Smart Factories
Ericsson, AWS & Hitachi Unveil the New AI-Powered Smart Factories
AI-Powered Revenue Suites
Klaviyo Launches Klaviyo AI for Business Revenue Opportunities
AI Homework Helpers
AssignmentGPT Streamlines Tasks to Assist with Any Subject
AI-Powered Wellness Delivery Services
'Localposh' Anticipates Products and Services for You
AI-Enhanced QSR Rewards
Wendy's Leverages Artificial Intelligence for its New Rewards Platform
AI Enhanced Job Searches
Jobright.AI is a co-pilot that helps you find, apply, and get the job
Professional AI Photo Studios
Business Portrait AI Creates Stunning Headshots in a Few Clicks
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
AI-Powered Influencer Management
Hypothesis Debuts a New Influencer Marketing Deal with Togglehead
Startup-Friendly Data Interpreters
Typper BI Helps Businesses Interpret Their Data
AI Job Application Reviewers
Job Seekers Can Upload Their Resume and Get a Score in Minutes
Tech-Enhanced Travel Planning
Travvit is a Travel Discovery Platform to Inspire Better Vacations
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
AI-Powered Employee Assistants
SoundHound Employee Assist Provides in-the-Moment Guidance
AI Business Consultants
15-Minute Business Plans Helps Entrepreneurs and Business Owners
Customized Sales AI
Genius.AI Offers Customized Solutions for Sales and Marketing
AI Navigation Upgrades
Tmap Mobility Launches an AI-Powered Revamp for its Navigation App
Streamlined AI Educational Tools
Educator AI Helps Both Teachers and Students Excel
AI Podcast Transcription
This Audio-to-Text Transcription Tools Helps Professionals with AI
Virtual Personal Trainers
Jamie's Fit Uses AI To Improve Health and Wellness For Anyone
Versitile AI Employees
Ema is a Universal AI Employee Working Who Can Work in Speciality Roles
AI-Powered Product Development
UserTesting Debuts the Feedback Engine and New AI-Powered Features
Student Support AI Tools
Student AI Helps Students Study Smarter
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Boosted Enterprise Tools
The 'Innovation Assistant' Assists Ideation and Implementation
Personalized AI Career Roadmaps
Career Recipes by Adaptiv Help Those Navigating Career Challenges
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
AI Business Executives
Adam AI Serves as a Fully Functioning C-Suite Executive
AI Revenue-Generating Sales Agents
SalesCloser AI Discover Customer Pain Points and Close Deals
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Centralized AI Workplace Searches
Findr Helps Users Search Through All Their Apps at Once
AI Habit Coaches
Habitomic Uses Empathetic AI Coaches to Help Users Reach Their Goals
AI Career Path Navigators
BridgePath Uses AI To Support Job Seekers on Their Next Steps
AI-Driven Office Expansions
IBM is Expanding Its Technology Expert Labs in Markham, Ontario
AI Meeting Assistants
Cisco Teams Up with Nvidia to Unveil the Innovative Webex AI Assistant
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
AI Tax Season Tools
Expense Badger Streamlines Financial Management For Taxes and Beyond
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
AI-Powered Management Platforms
The 'Waggle' Platform Leverages AI to Optimize Team Performance
AI-Enhanced Job Searching Apps
Simplify Leverages AI to Match Candidates with Suitable Positions
AI Privacy Workplace Tools
Trelent is a Tool that Ensures Privacy for AI Searches
AI-Integrated Meeting Platforms
Microsoft Continues to Add More Copilot Features
Thought Leadership Assistants
Jessica By Queue Uses AI to Streamline Content Creation
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
AI Digital Coachs
FLOWIT Debuts AI Digital Coach for Enhanced Employee Engagement and Development
AI Website Strategists
AI Steve Can Offer Advice and Insight in a Few Simple Clicks
AI Chatbot Services
Chatbot Whisperer Helps Businesses From Start to Finish
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
AI-Powered App Assistants
Yelp Unveils the Yelp Assistant Leveraging AI to Find Contractors
Benefit-Educating AI Assistants
Newfront Debuts an AI-Powered Benefits Assistant for 24/7 Support
Workplace Chat-Optimizing Apps
'Superhuman' is Shifting its Focus to Workplace Teams Services
AI Travel Guide Apps
DocentPro Offers Insights and Stories of Nearby Attractions and Sites
AI Meeting Briefs
Briefly AI Let's Leaders Brief Their Teams Ahead of Meetings
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
Customer Communication Tools
Alibaba Launches an AI-Powered Customer Relationship Management Tool
Personalized AI Productivity Platforms
The 'MindOS' Personal AI Automates Everyday Tasks
Custom AI Assistants
Loopin Offers Customer Service Solutions in Countless Industries
Employee Engagement Tools
Triibe Offers Interactive Newsfeed, Polls, Surveys, and More
Customizable AI Agents
Lindy Has More Than 3,000 Integrations and is Highly Customizable
Remote Team Collaboration Tools
Team Board Shares Who is Working Remotely and Who is in the Office
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
AI-Driven Post-Meeting Tools
Retroideas.ai Suggests Retrospective Topics to Boost Meetings
Workload-Alleviating AI Tools
Broadcast Uses AI to Preform Basic Managerial Duties