As the pandemic wears on, the April 2021 social good trends reveal an ongoing focus on the health and livelihood of vulnerable populations.
Women have been especially hard hit by the COVID-19 pandemic as they try to balance careers with the demands of raising families and running households. In light of these challenges, IT Cosmetics marked International Women's Day by launching a global campaign to empower female business owners. With the help of the global nonprofit Kiva, IT Cosmetics offered to match business loans and pledged to provide $2 million by 2030 to support women-led businesses globally through Kiva.
As the April social good trends reveal, essential workers have also been the focus of many recent campaigns. For instance, Target recently teamed up with Lyft to offer employees two hours of time off and $15 in Lyft credits each way to get their vaccinations.
Top 25 Social Good Ideas in April
From Women's Day Collections to Staff Vaccination Accommodations:
Katherine Pendrill — May 2, 2021 — Social Good
24
Women Empowerment Collections
Posh Peanut is Supporting Girls Ahead of International Women's Day
23
Anti-Poaching Electric Bikes
The CAKE Kalk AP Supports the Southern African Wildlife College
22
Empowering Female Hero Apparel
CAMILLA Debuts Capsule in Collaboration with Wonder Woman
21
Women's Day Lifestyle Collections
The Roots x Emma Knight Range Supports Mentorship
20
Ethically-Made Premium Turkish Towels
House of Jude Offers Turkish Towels, Bedding, and More
19
Women-Celebrating Fast Fashion
The New Mango Capsule Collection is Created With Artist Ana Leovy
18
Branded Student Advertising Programs
LIFEWTR and Penn State are Supporting Design Students
17
Charitable Tech Accessories
CASETiFY's 'Her Impact Matters' Line Honors International Women's Day
16
Confidence-Boosting Affirmation Cards
Meredith Shaw Joined with Joyful Hearts Co. for a New Launch
15
Youth Grief Counseling Platforms
Guardian Lane Guides Kids and Teens Through Difficult Times
14
Frog-Saving Chocolate Packaging
Cadbury Australia Replaced Freddo the Frog with Real Frogs
13
Kid-Friendly Subscription Boxes
Girls Can! Crate is Made to Inspire and Empower Kids Ages 5 to 10
12
Informative Inclusive Video Games
Mafia III Tackles Historical Racism Through "Raw Interactions"
11
Social Media Women's Day Campaigns
TikTok and Shania Twain Debut #LetsGoGirls to Support Women
10
AI-Powered Fact Checkers
LOGICALLY Combines AI Technology with Human Fact-Checking Experts
9
Women-Owned Small Business Support
Amazon Canada Celebrates Women’s Day with Winnie Harlow
8
Paid Vaccine Time Off
Urban Nature Store is Offering Paid Leave for Employees to Get Vaccinated
7
Empowering Apparel Promotions
AVEC LES FILLES is Supporting Nonprofit Girls Inc for Women's Day
6
Senior Food Insecurity Campaigns
Wright's Market Launches Initiative to Fight Food Insecurity
5
Women-Owned Business Funding
IT Cosmetics Debuts an International Women's Day Ad Supporting Women
4
Single Parent-Supporting Cleaning Initiatives
Yelp Springs for Single Parents’ Cleaning
3
Empowering Female-Focused Capsules
PrettyLittleThing's New Collection Supports Charity Girls Inc.
2
Free Asian American Documentaries
PBS is Making ‘Asian Americans’ Documentary Free to Stream
1
Employee Vaccination Accommodations
Target is Offering Free Lyft Rides and Time off for Vaccines
Related Ideas
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Social Good Valentine's Pizzas
Lou Malnati’s Pizzeria Partnered with Make-A-Wish
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Cushion Compact Revivals
TirTir Launches the 'Mask Fit Red Cushion'
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Supportive Mental Wellness Initiatives
Saks Fifth Avenue Foundation Highlights Its Commitment
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Long-Term Bodycare Campaigns
OLAY's Skinsurance Spotlights Skin as an Under-Covered Asset
Collaborative Retailer Capsules
The Kate Spade New York x Target Collection Boasts Vibrancy
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Algorithmic Reset Campaigns
Länsförsäkringar's Algorithm Cleansing Song Brings Positivity to Feeds
Sizable Laundry Donation Campaigns
Bath & Body Works Donates Its Products to Two Non-Profits
Wellness Influencer-Supported Beauty Brands
Vichy Taps Emily DiDonato as an Ambassador
Refillable Cosmetic Campaigns
The L'Oréal #JoinTheRefillMovement Campaign is Expansive
Celebrity Brand Ambassadorships
UNIQLO Taps Cate Blanchett to Champion Its LifeWear Philosophy
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
UV Ticket Initiatives
La Roche-Posay Italy's Buoni Sole Helps to Protect Outdoor Workers
Collaborative Collection Expansions
Hard Candy and Girl Scouts Bring Back Their Sweetest Collab
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Pollinator-Supporting Jewelry Campaigns
Birks Group Strengthens Its Birks for Bees Campaign
Influencer-Backed Valentine's Day Collections
Adore Me Taps Bobbi Althoff for Its 2026 Capsule
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Expansive Social Good-Focused Partnerships
Hyundai is Committed to Community Wellbeing
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Beauty-Centric Cafe Collabs
Velvet Vault x Brandor Coffee Teamed Up for a Two-Day Event
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Cannabis Holiday Promotions
Trulieve Launches Special Cannabis-Focused Events for April 20th
Period Poverty Scholarship Programs
Cora Expands Its Change the Cycle Scholarship Program
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Veterinary Care Access Initiatives
PetSmart Charities Notes Significant Charity Milestone
Afternoon Break-Encouraging Campaigns
Halfday Iced Tea is Launching the Halfday Break Campaign
Women-Led Travel Journeys
Geographic Expeditions Launched its 'Women of the World Collection'
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Health-Focused Retail Campaigns
Health-E Commerce Encourages a Home Medicine Cabinet Restock
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Footwear-Based Father’s Day Giveaways
HEYDUDE Launches the 'Good Dude Giveaway'
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Holiday Handbag Campaigns
Marc Jacobs Unveils Iris Law as the Face of its Resort 2025 Campaign
Pet Cancer-Focused Initiatives
Petco Love and Blue Buffalo Renew Their Collaborative Efforts
Mindful Skincare Programs
Tatcha and Open Launched a Guided Program on World Mental Health Day
Women-Focused Business Grants
Mastercard Opened Its Small Business Fund 2026 to Canadian Women
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Social Good Coffee Vans
Nespresso and Change Please Partnered to Help End Homelessness
Charitable Lip Beauty Initiatives
Watier Supports Women Through Charitable Donations
PTO-Themed Vacation Competitions
siggi’s Debuts the PT-YO Challenge to Help Consumers Use Up PTO
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Biotech Beauty Partnerships
L'Oréal and Institut Pasteur Team Up to Advance Skin Health Science
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Food Service Employee-Focused Initiatives
SpotOn and Giving Kitchen Partner to Support Employees
Advocacy Apparel Capsules
Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Social Shopping Integrations
The MONAT Tiktok Shop Strengthens the Direct Sales Business Model
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Skincare Brand Grant Programs
Bubble Skincare Launches its 'Face The Future' Initiative
Breast Cancer Awareness-Focused Mascaras
Thrive Causemetics Debuts the Pink Bow Mascara
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
International Women’s Day Events
W Toronto will Feature Curated Women-Centric Celebrations
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Health Equity-Focused Summits
CareMessage Announces Inaugural Connected by Care 2025 Summit
High-Profile Clean Water Initiatives
Chapter 2 & One Drop Foundation are Running the La Gala 2025
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Mom-Honoring Fundraising Campaigns
Colossal Has Launched Its 2026 Super Mom Competition
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Rewarding Dining Gift Promotions
The CRISP & GREEN Wrap Up Wellness Campaign is Festive
Reassuring Leakproof Underwear Campaigns
Knix and Kristen Bell Launch the You're Good Campaign
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Grocery Donation Initiatives
Makers Nutrition is Supporting Friends of Karen with $1,000 Donation
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Menstrual Health Day Initiatives
The Period Purse Launched 'Menstrual Health Day is Every Day'
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Women-Focused Curated Pop-Up Experiences
tm:rw Introduces the Bloom Pop-Up Concept Until April 15
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
International Women's Day Campaigns
The YWCA Launches 'Rebook It' to Ensure the Date is Marked
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Anniversary-Celebrating Cosmetic Lines
Thrive Causemetics® Debuts the 10th Anniversary Vault L:ine
Collaborative Teacher-Honoring Initiatives
Eyemart Express Partners with the Jennifer Hudson Show
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Creativity-Focused Global Ambassador Programs
Crayola Creativity Week Begins with an Announcement
Woman-Led Music Events
The Hard Rock x The Coca-Cola Company Women Empower Series is Launching Now
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Regional Menstrual Equity Projects
KuCoin Collaborates on an Important Social Initiative
Women-Focused Tech Hiring Drives
HCLTech Presents the 'Women in Tech' Hiring Drive 2025
Checkout-Based Micro-Donations
Adyen and adidas expand donation features at checkout
Global Destination Awards
Air Canada Vacations Launches the 'Travellers’ Top Picks Awards'
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Soccer Equipment Donation Programs
Subaru of America is Running the Gear for Good Program
Discounted Rideshare Partnerships
Lyft and NerdWallet Collaborated on a Limited-Time Promotion
Charitable AIDS-Focused Medical Scrubs
HYPOTHESIS & (RED) Tackle HIV/AIDS Prevention & Treatment
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Collective Participation Campaigns
Garnier Launches the Collective for the Planet Program
Tiered Healthcare Benefit Plans
American Collective LP Has Introduced a Dual-Focused Initiative
Disability Representation-Encouraging Grants
Getty Images Announces a $20,000 Grant Initiative
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Employee Advocacy Tools
Sharekitt Simplifies Employee Advocacy for Product Launches and Events
Long-Term Food Insecurity Efforts
Jack and Jill of America Debut a 100,000-Hour Service Challenge
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square