As the pandemic wears on, the April 2021 social good trends reveal an ongoing focus on the health and livelihood of vulnerable populations.
Women have been especially hard hit by the COVID-19 pandemic as they try to balance careers with the demands of raising families and running households. In light of these challenges, IT Cosmetics marked International Women's Day by launching a global campaign to empower female business owners. With the help of the global nonprofit Kiva, IT Cosmetics offered to match business loans and pledged to provide $2 million by 2030 to support women-led businesses globally through Kiva.
As the April social good trends reveal, essential workers have also been the focus of many recent campaigns. For instance, Target recently teamed up with Lyft to offer employees two hours of time off and $15 in Lyft credits each way to get their vaccinations.
Top 25 Social Good Ideas in April
From Women's Day Collections to Staff Vaccination Accommodations:
Katherine Pendrill — May 2, 2021 — Social Good
24
Women Empowerment Collections
Posh Peanut is Supporting Girls Ahead of International Women's Day
23
Anti-Poaching Electric Bikes
The CAKE Kalk AP Supports the Southern African Wildlife College
22
Empowering Female Hero Apparel
CAMILLA Debuts Capsule in Collaboration with Wonder Woman
21
Women's Day Lifestyle Collections
The Roots x Emma Knight Range Supports Mentorship
20
Ethically-Made Premium Turkish Towels
House of Jude Offers Turkish Towels, Bedding, and More
19
Women-Celebrating Fast Fashion
The New Mango Capsule Collection is Created With Artist Ana Leovy
18
Branded Student Advertising Programs
LIFEWTR and Penn State are Supporting Design Students
17
Charitable Tech Accessories
CASETiFY's 'Her Impact Matters' Line Honors International Women's Day
16
Confidence-Boosting Affirmation Cards
Meredith Shaw Joined with Joyful Hearts Co. for a New Launch
15
Youth Grief Counseling Platforms
Guardian Lane Guides Kids and Teens Through Difficult Times
14
Frog-Saving Chocolate Packaging
Cadbury Australia Replaced Freddo the Frog with Real Frogs
13
Kid-Friendly Subscription Boxes
Girls Can! Crate is Made to Inspire and Empower Kids Ages 5 to 10
12
Informative Inclusive Video Games
Mafia III Tackles Historical Racism Through "Raw Interactions"
11
Social Media Women's Day Campaigns
TikTok and Shania Twain Debut #LetsGoGirls to Support Women
10
AI-Powered Fact Checkers
LOGICALLY Combines AI Technology with Human Fact-Checking Experts
9
Paid Vaccine Time Off
Urban Nature Store is Offering Paid Leave for Employees to Get Vaccinated
8
Women-Owned Small Business Support
Amazon Canada Celebrates Women’s Day with Winnie Harlow
7
Empowering Apparel Promotions
AVEC LES FILLES is Supporting Nonprofit Girls Inc for Women's Day
6
Senior Food Insecurity Campaigns
Wright's Market Launches Initiative to Fight Food Insecurity
5
Women-Owned Business Funding
IT Cosmetics Debuts an International Women's Day Ad Supporting Women
4
Single Parent-Supporting Cleaning Initiatives
Yelp Springs for Single Parents’ Cleaning
3
Empowering Female-Focused Capsules
PrettyLittleThing's New Collection Supports Charity Girls Inc.
2
Free Asian American Documentaries
PBS is Making ‘Asian Americans’ Documentary Free to Stream
1
Employee Vaccination Accommodations
Target is Offering Free Lyft Rides and Time off for Vaccines
Related Ideas
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
Women-Celebrating Low Sneakers
Jordan is Set to Release International Women’s Day Sneakers
Diaper-Branded Merchandise
Huggies x Kristen Noel Crawley Raise Awareness for Diaper Week
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Eyewear Eclipse Campaigns
The Warby Parker Solar Eclipse Promotion Offers Free Glasses
Healthcare-Supporting Burrito Campaigns
Chipotle is Giving $1M in Burritos to Healthcare Workers
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Vibrant Timeless Apparel
LILYSILK's Spring 2023 Collection Launches February 21st, 2023
Food-as-Medicine Programs
The Good Food Prescription Program is Delivered by Instacart
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Vaginal Health Supplements
April’s Vaginal Probiotic Addresses Discomfort with Six Bacterias
Eco-Friendly Inclusive Apparel
SHEIN Launches evoluSHEIN Line Designed to be Accessible for All
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Virtual Skincare Schools
Skincare Summer School Helps Beauty Lovers Expand Their Knowledge
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Branded Feminine Product Donations
SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Esports Mental Health Apparel
Team Vitality Debuts the KARE Merch Capsule to Support Mental Health
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Sustainable QSR Merch Launches
Starbucks Releases Eco-friendly Merch and More for Earth Month
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Sustainable Comfort-Focused Bras
ThirdLove Spring Collection Embraces Comfort and Sustainability
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Luxury Plant-Based Cosmetics
The Baylis & Harding Kindness+ Line is at Target
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Black Female-Identifying Entrepreneurs Grants
The Startup Collective by Aveeno is Now Live
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Social Good Clothing Drives
SHEIN and New Circles Join Forces for a Clothing Drive on April 20th
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Breast Cancer Awareness Necklaces
Hey Harper is Partnering Up with Breast International Group
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Pride Month Pet Products
The 2023 PetSmart Pride Collection Encourages Expression Through Pets
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Woman-Focused Workwear Collections
The Carhartt Women's Workwear Capsule Collection is Comfy
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Women's Literature-Inspired Skincare Stores
Aesop Boasts a Women's Literature Library
Abuse Awareness Beauty Initiatives
YSL Beauty Recently Partnered with Women's Shelters Canada
Service Humans Programs
Mars Petcare & Kaitlyn Bristowe Launch 'Service Humans Needed' Program
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Uplifting Breast Cancer Initiatives
The Uncovered Project by Rethink Breast Cancer Supports BIPOC
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Conscious Retailer eCommerce Initiatives
The Klarna Conscious Brands Collections is Easy to Shop
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Women's Day-Inspired Handbag Collections
HIE Introduces a New International Women's Day Collection
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Wellness-Focused Demure Apparel
Crop Shop Boutique Launches New Wellness Collection for Fall
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Women-Centric Vegan Summits
Vegan Women Summit Returns to Los Angeles on May 10th
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
Awareness-Raising Silk Bedding Lines
LILYSILK Teams Up with the National Breast Cancer Foundation
Educational Charity Campaigns
'Learning Palooza' Empowers Communities through Education, Action
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
Student-Focused Hand Washing Ads
SC Johnson Professional Launches 'Happy Hands Contest'
Employee Wellness Resources
Flimp Communications Debuts the New 'Employee Wellness Toolkit'
Community-Supporting Prize Funds
The Lush Spring Prize Awards Announced the Winners
Paxlovid Delivery Programs
Uber and Doordash Will Deliver Free Paxlovid to Vulnerable Areas
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Retailer Immunization Events
Walmart Wellness Day Offers a Range of Resources
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Anonymous Gratitude-Exchanging Platforms
'A Little Optimism' Let's People Share Weekly Gratitudes
Sitcom-Style Thanksgiving Campaigns
Whipshots & Patti’s Good Life Teamed Up to Make New Traditions
Pink Spider-Themed Apparel
SP5DER Worldwide Launches a New April Drop with Pink Influences
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Social Good Pajama Donations
Petit Lem and WCK Team up to Support Families Affected by Cancer
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Health-Focused Staff Programs
SOCIETY Debuts the 'SOCIETY Residents' Employee Welfare Initiative
Social Good Ski Initiatives
Christy Sports Launched the Nordica Unleashed Outreach
Weather-Themed Cosmetic Campaigns
This e.l.f. Cosmetics Campaign Stars Meghan Trainor
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
Empowering Wish Campaigns
Make-A-Wish® Canada's 'Women for Wishes' Campaign Has a $1 Million Goal
Charitable Face Mists
Om Organics Donated 15% of All Proceeds of Its Limited-Edition Face Mist
Vegan Lifestyle Lines
Tabitha Brown Launches a New Vegan Line for Target and Ulta
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Collaboration Springtime Clothing Collections
Diane von Furstenberg for Target Has Over 200 Pieces
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Period Poverty Initiatives
The Period Promise Campaign Makes Basic Hygiene Goods More Accessible
Mother’s Day Spa Giveaways
DOVE Chocolate Celebrates Moms with a Special Mother's Day Initiative
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Bird-Inspired Spring Fashion
3.PARADIS Unveils New Womenswear During its SS23 Show
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Military Children-Celebrating Initiatives
H-E-B is Marking Month of the Military Child This April
Branded Small Business Contests
Staples Canada Honors Small Businesses with Boost My Biz Contest
Earth Month Skincare Projects
Orpheus Skin Partners with The Green Project for Eco Initiative
Global Handwashing Campaigns
World Health Organization Introduces the World Hand Hygiene Day 2023
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Charitable Anniversary-Celebrating Initiatives
Earth Therapeutics Emphasizes Mental Health
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Evolution-Challenging Spring Fashion
Advisry's Masculin Feminin Capsule Debuts Womenswear
Back-to-School Loyalty Sweepstakes
The Good Rewards Anniversary Sweepstakes is Launching Now