Ahead of International Women's Day (on March 8th), contemporary women's brand, 'AVEC LES FILLES,' is launching an empowering female-focused initiative benefiting nonprofit 'Girls Inc.'
In celebration of the occasion, 25% of every sale on the brand’s e-shop will go to the national nonprofit, which is dedicated to "providing mentoring relationships, safe spaces, and evidence-based programming that are proven to help girls succeed."
Alongside the International Women's Day promotion, AVEC LES FILLES also released its Spring 2021 collection, available nationwide. The collection boasts feminine statements, chic matching sets, and subdued colors in elevated yet comfortable fabrics. The AVEC LES FILLES collection is available for purchase online at AvecLesFilles.com and both in-store and online at Nordstrom, Bloomingdale’s, Macy’s, Urban Outfitters, Anthropologie, and more.
Image Credit: Girls Inc., AVEC LES FILLES
Key Themes Behind This Trend
- Female-focused Initiatives
- Businesses can launch female-focused initiatives to empower women and support nonprofits such as Girls Inc.
- Social Responsibility Campaigns
- Companies can leverage popular events or holidays such as International Women's Day to launch social responsibility campaigns.
- Online Sales for a Cause
- Brands can donate a portion of their online sales to nonprofits to support a cause and attract socially conscious consumers.
Where This Applies
- Apparel and Fashion
- Brands and retailers in the fashion industry can launch female-focused initiatives and collaborate with nonprofits to drive social impact.
- Retail
- Retailers can participate in social responsibility campaigns and promote brands that support charitable causes to attract socially conscious shoppers.
- Nonprofit Organizations
- Nonprofit organizations can partner with brands to launch cause-driven initiatives that champion their mission and engage a wider audience.
