Fashion label PrettyLittleThing is celebrating females this International Women's Day with the launch of a new collection that supports the charity, Girls Inc. 100% of the proceeds of sales from the capsule will be donated to the charity in an effort to "inspires all girls to be strong, smart, and bold through direct service and advocacy."
The International Women's Day collection from PrettyLittleThing features the White Printed Girls Supporting Girls t-shirt and the White Printed Empowered T-shirt. Both shirts are priced at $20 and are available in a range of sizes from XL to XXL. The new capsule is available to purchase online from PrettlyLittleThing's platform.
Image Credit: PrettyLittleThing
What's Driving This Trend
- Female Charitable Capsules
- Fashion brands can create collections that support female-focused charities, empowering women while raising funds for important causes.
- Socially Conscious Fashion
- Fashion brands can incorporate social causes into their collections, showing support for advocacy groups while also promoting their brand's values.
- Inclusive Sizing Capsules
- Fashion brands can create collections in inclusive sizing, promoting body positivity and inclusivity.
Who This Affects Most
- Fashion
- Fashion brands can create capsule collections that support social causes while promoting their brand values.
- Charity
- Charities can partner with fashion brands to raise funds and awareness for important causes, creating win-win collaborations.
- Advocacy
- Advocacy groups can work with fashion brands to promote their message and reach new audiences through capsule collections.
