Following the cancellation of many internship programs last year due to the ongoing global pandemic, Penn State and LIFEWTR moved quickly to design a first-of-its-kind program for the university’s curriculum. The new initiative offered real-world graphic design experience for its students – complete with input from industry-leading voices across marketing, brand, and design at PepsiCo.
“The quality of work and the dedication that the students put into the project was absolutely amazing; we were blown away,” said Umi Patel, chief marketing officer with PepsiCo Beverages North America, North Division. “We are looking forward to continuing our relationship with Penn State as we move forward.”
As the ripple effects of the COVID-19 pandemic continue to affect individuals, brands that offer support to those affected will receive improved consumer loyalty and brand recognition.
Image Credit: LIFEWTR, Penn State
Why This Trend Is Growing
- Branded Student Advertising Programs
- Brands partnering with universities to offer real-world experience for students may lead to increased brand recognition and consumer loyalty.
- Virtual Internship Programs
- Virtual internships and remote work opportunities may become the new norm in a post-pandemic world.
- Collaborations Between Academia and Industry
- Closer collaboration between academia and industry can result in innovative solutions and create mutually beneficial partnerships.
Industries Being Reshaped
- Higher Education
- Colleges and universities can enhance their curriculum through partnerships with industry and bridge the gap between academia and the workforce.
- Beverage Industry
- Beverage companies can offer support to students while also providing an opportunity to scout new talent for their marketing and design teams.
- Marketing and Advertising Industry
- Marketing and advertising agencies can benefit from collaborating with universities for a fresh perspective and access to up-and-coming talent.
