From free indigenous-focused lacrosse camps to bee conservation-supporting beers, the April 2020 social good showcases many examples that pertain to activism, charity, and social support. However, an undeniable focus in this category is the COVID-19 epidemic as many companies, organizations, and communities seek ways to offer relief.
In Toronto, for example, the Spirit of York has shifted from producing spirits to manufacturing hand sanitizers to meet the shortage that has been created due to the pandemic. PornHub, on the other hand, is offering its premium service free for Italians to elevate some anxieties during their time in quarantine. Professional Photographers of America are boasting free online classes to inspire individuals, while H&M is producing protective equipment for those on the front lines.
Top 30 Social Good Trends in April
30
Charitable Adult Entertainment
Pornhub is Giving Italians Free Access to its Premium Membership
29
Reusable Hygiene Masks
Mitsufuji's Hamon AG Mask Can Be Washed Up to 50 Times
28
Free Hand Sanitizer Initiatives
LVMH is Offering Free Hand Sanitizer to French Health Authorities
27
Open-Source 3D Replaceable Masks
MY FACE MASK Scans Faces to Create a Customized, Reusable Mask
26
Social Distancing Tracking Maps
Unacast Debuted a Live Social Distancing Scoreboard Amid COVID-19
25
Activist Workshop Stores
The Body Shop's Body Care Store Returns to Its Activist Roots
24
Mindful Minimalist Timepieces
Tian Watches Support Communities in Africa
23
Awareness-Raising Ethical Fashion Shows
The Vegan Fashion Week in LA Boasts the Theme of Expansion
22
Rural Community-Supporting Watches
ASOROCK Watches Help Build Libraries in Rural Africa
21
Insulated Portable Shelters
The Iglou is Fireproof, Waterproof and Built in Seconds
20
Motivational Streamed Fitness Classes
Fitness Expert Andrea Marcellus Launched Online Classes
19
Distillery Hand Sanitizer Production
Toronto's Spirit of York is Producing Hand Sanitizer
18
Mission-Driven Tea Beverages
CLEAN Cause's Yerba Mate Drinks Support Addiction Recovery
17
Kid-Made Custom Lip Balms
This Entrepreneur Kids Club Sold Lip Balms During the Winter Season
16
Cow Adoption Apps
The Madhya Pradesh Government Attempts to Tackle a Stray Cow Crisis with an App
15
Period Poverty Campaigns
Hey Girls' UNsanitary Range Brings Awareness to Unhygienic Alternatives
14
Retail Giant-Made Medical Supplies
H&M Partnered with the EU to Produce Medical Supplies
13
Free Online Photography Classes
Professional Photographers of America is Offering Free Classes
12
Bee Conservation-Supporting Beers
The Camden Town Brewery Blooming Hells Lager is Limited-Edition
11
Hospital Show Medical Donations
Grey's Anatomy is Donating Its Medical Props to Healthcare Workers
10
Political Lipstick Relief Efforts
LipSlut Will Donate 100% of Profits to COVID-19 Relief Efforts
9
Design Label Donation Centres
Pyer Moss' NYC Office is Now a Medical Donation Centre
8
Free Indigenous-Focused Lacrosse Camps
The Sports Camps in Fraser Valley Welcome Ages Six to 13
7
Empowering Commemorative Coffees
Peet's Anniversary Coffee Was 100% Grown by Women
6
Satellite-Enabled News Services
Fallback Helps During Government-Enforced Internet Shutdowns
5
Postpartum Depression Awareness Ads
MomGenes Highlights How Postpartum Depression Could Be Genetic
4
Award-Winning Student-Led Broadcasts
CR Sports is a Team of Columbia River High School Students
3
Car Racing Diversity Programs
Rev Racing is Launched to Empower Racial Diversity in NASCAR
2
Supportive LGBTQ+ Hockey Campaigns
Montreal Canadiens Present the Annual LGBTQ+ Night Amid a Game
1
Highly Inclusive Hockey Programs
Hockey 4 Youth is a Charity That Makes the Sport Accessible
Related Ideas
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Cozy Sustainable Fashion
Good For Sunday Offers Curated Cozies that are Perfect for Fall
Diaper-Branded Merchandise
Huggies x Kristen Noel Crawley Raise Awareness for Diaper Week
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Conscious Shopping Promotions
Hey Harper is Holding 40% Sales Throughout November
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Senior Safe Sex Campaigns
Jems Launched a Bold New Campaign Called “F#cking Old”
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Branded Feminine Product Donations
SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Sustainable QSR Merch Launches
Starbucks Releases Eco-friendly Merch and More for Earth Month
Bajan-Inspired Multimedia Projects
Ronan Mckenzie Captures 'Be Good Now' for Acne Studios
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Upcycled Laundry Hampers
Fashion Takes Action Concluded Canada's First Textile Recycling Pilot
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Charitable Loungewear Sets
Boys Lie Sought to Empower the LGBTQ+ Community During Pride Month
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Hotel-Run Mindful Festival Events
1 Hotel Toronto Ran a Number of Events During the TIFF
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
Coronation-Themed Sex Toy Campaigns
This SexToys.co.uk Campaign Cheekily Promotes Pleasure
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Boomer-Focused Grocery Services
Baby Boomers Continue to Dominate in Online Shopping Post-COVID
Social Good Clothing Drives
SHEIN and New Circles Join Forces for a Clothing Drive on April 20th
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Limited-Edition Bucket Hats
Corona Premier Partners With Eastside Golf to Support Inclusivity
Writer's Strike-Supporting Campaigns
Pure Rush Soap Debuts Campaign to Support WGA Writers Strike
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Toronto Social Good Events
The Gatsby Gala: An Unforgettable Night of Opulence for a Noble Cause
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Water Conservation-Promoting Fashion Shows
The Wet Gala is Scheduled for May 30th, 2024 in Toronto
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Festive Social Campaign Cookies
The Tim Hortons Holiday Smile Cookie Supports Charities and More
Alcohol-Free Fundraiser Challenges
Dry Feb Helps to Raise Funds for the American Cancer Society
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Toronto Fashion Music Festivals
MODECANADAROCKS Spring Equinox Takes Place on March 23
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Sustainable Toilet Papers
Asda and The Good Roll Bring Sustainable Toilet Papers to the UK Market
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Educational Charity Campaigns
'Learning Palooza' Empowers Communities through Education, Action
Student-Focused Hand Washing Ads
SC Johnson Professional Launches 'Happy Hands Contest'
Canadian-Inspired Outdoor Wear
Good For Sunday Released Its FW22 Collection
Community-Supporting Prize Funds
The Lush Spring Prize Awards Announced the Winners
Streaming Website Initiatives
Twitch Announced it is Banning Gambling on its Platform
Autism Awareness Tech Products
TORRAS Presents its COOLiFY Cyber Product in New Campaign
Anonymous Gratitude-Exchanging Platforms
'A Little Optimism' Let's People Share Weekly Gratitudes
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Artist-Designed Pride Capsules
Parade Taps ggggrimes for its New Y2K-Inspired Pride Collection
Period Poverty Non-Profits
PERIOD. is a Global Nonprofit That Aims to Eradicate Period Poverty
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
Free Family Hotel Getaways
A U.K-Based Hotel Company is Offering Free Rooms for Senior Citizens
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Social Good Ski Initiatives
Christy Sports Launched the Nordica Unleashed Outreach
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Pink Spider-Themed Apparel
SP5DER Worldwide Launches a New April Drop with Pink Influences
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Society-Reflective Spring Fashion
YONGHAO XIE Presents Into a Better World for the SS23 Season
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Women-Led Toronto Florists
May Flowers Flourishes with a Captivating Approach to Floral Design
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
Period Poverty Initiatives
The Period Promise Campaign Makes Basic Hygiene Goods More Accessible
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Waste-Reducing Eco Partnerships
This Year City Furniture Partnered with Habitat of Humanity
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Hygiene-Focused Fundraisers
Claw Crew's Hygiene for Hope Drive Collects Items for Those in Need
LGBTQIA + Charitable Auctions
FOLX Health Partnered with The Black Trans Advocacy Coalition
Free CPG Pizza Promotions
Goodfood is Helping College Students in Toronto with Free Pizzas
Urban Communal Dining Events
Toronto's Weekly Communal Table Program is Hosted Under a Highway
Children-Supporting Trust Initiatives
The Children who Trust Again Campaign Supports Abuse Victims
Alcohol-Free Charity Fundraisers
Canadian Cancer Society Hosts 9th Dry Feb for Cancer
Canadian Cancer Support Platforms
Wellspring Cancer Support Recently Unveiled a New Website
Social Good Yogurt Lines
Yogurtland Debuts a Branded Apparel and Accessories Collection
Earth Month Skincare Projects
Orpheus Skin Partners with The Green Project for Eco Initiative
STI Education Initiatives
Lovehoney and TBD Aim to Debunk Common Sexual Myths
Charitable Anniversary-Celebrating Initiatives
Earth Therapeutics Emphasizes Mental Health
Complimentary Pride Month Meals
This Deliveroo Campaign Offers Free Meals to Homeless LGBTQ+ Youth
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
Senior Enrichement Programs
Art Windsor-Essex Aims to Combat Social Isolation and More
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
India-Based Senior Campaigns
The Alappuzha Social Justice Department Launches an Elderly Campaign