From free indigenous-focused lacrosse camps to bee conservation-supporting beers, the April 2020 social good showcases many examples that pertain to activism, charity, and social support. However, an undeniable focus in this category is the COVID-19 epidemic as many companies, organizations, and communities seek ways to offer relief.
In Toronto, for example, the Spirit of York has shifted from producing spirits to manufacturing hand sanitizers to meet the shortage that has been created due to the pandemic. PornHub, on the other hand, is offering its premium service free for Italians to elevate some anxieties during their time in quarantine. Professional Photographers of America are boasting free online classes to inspire individuals, while H&M is producing protective equipment for those on the front lines.
Top 30 Social Good Trends in April
From Charitable Adult Entertainment to Period Poverty Campaigns:
30
Charitable Adult Entertainment
Pornhub is Giving Italians Free Access to its Premium Membership
29
Reusable Hygiene Masks
Mitsufuji's Hamon AG Mask Can Be Washed Up to 50 Times
28
Free Hand Sanitizer Initiatives
LVMH is Offering Free Hand Sanitizer to French Health Authorities
27
Open-Source 3D Replaceable Masks
MY FACE MASK Scans Faces to Create a Customized, Reusable Mask
26
Social Distancing Tracking Maps
Unacast Debuted a Live Social Distancing Scoreboard Amid COVID-19
25
Activist Workshop Stores
The Body Shop's Body Care Store Returns to Its Activist Roots
24
Mindful Minimalist Timepieces
Tian Watches Support Communities in Africa
23
Awareness-Raising Ethical Fashion Shows
The Vegan Fashion Week in LA Boasts the Theme of Expansion
22
Rural Community-Supporting Watches
ASOROCK Watches Help Build Libraries in Rural Africa
21
Insulated Portable Shelters
The Iglou is Fireproof, Waterproof and Built in Seconds
20
Motivational Streamed Fitness Classes
Fitness Expert Andrea Marcellus Launched Online Classes
19
Distillery Hand Sanitizer Production
Toronto's Spirit of York is Producing Hand Sanitizer
18
Mission-Driven Tea Beverages
CLEAN Cause's Yerba Mate Drinks Support Addiction Recovery
17
Kid-Made Custom Lip Balms
This Entrepreneur Kids Club Sold Lip Balms During the Winter Season
16
Cow Adoption Apps
The Madhya Pradesh Government Attempts to Tackle a Stray Cow Crisis with an App
15
Period Poverty Campaigns
Hey Girls' UNsanitary Range Brings Awareness to Unhygienic Alternatives
14
Retail Giant-Made Medical Supplies
H&M Partnered with the EU to Produce Medical Supplies
13
Free Online Photography Classes
Professional Photographers of America is Offering Free Classes
12
Bee Conservation-Supporting Beers
The Camden Town Brewery Blooming Hells Lager is Limited-Edition
11
Hospital Show Medical Donations
Grey's Anatomy is Donating Its Medical Props to Healthcare Workers
10
Political Lipstick Relief Efforts
LipSlut Will Donate 100% of Profits to COVID-19 Relief Efforts
9
Design Label Donation Centres
Pyer Moss' NYC Office is Now a Medical Donation Centre
8
Free Indigenous-Focused Lacrosse Camps
The Sports Camps in Fraser Valley Welcome Ages Six to 13
7
Empowering Commemorative Coffees
Peet's Anniversary Coffee Was 100% Grown by Women
6
Satellite-Enabled News Services
Fallback Helps During Government-Enforced Internet Shutdowns
5
Postpartum Depression Awareness Ads
MomGenes Highlights How Postpartum Depression Could Be Genetic
4
Award-Winning Student-Led Broadcasts
CR Sports is a Team of Columbia River High School Students
3
Car Racing Diversity Programs
Rev Racing is Launched to Empower Racial Diversity in NASCAR
2
Supportive LGBTQ+ Hockey Campaigns
Montreal Canadiens Present the Annual LGBTQ+ Night Amid a Game
1
Highly Inclusive Hockey Programs
Hockey 4 Youth is a Charity That Makes the Sport Accessible
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Beer-Sponsored Beach Concerts
Corona and Todo Mundo no Rio Partnered for a Free Concert
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Intimate Alcohol-Free Campaigns
CleanCo and Lovehoney Joined Forces for Anything But Dry January
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Algorithmic Reset Campaigns
Länsförsäkringar's Algorithm Cleansing Song Brings Positivity to Feeds
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Sizable Laundry Donation Campaigns
Bath & Body Works Donates Its Products to Two Non-Profits
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Charity Firefighter Calendars
The 2026 Australian Firefighters Calendar Pairs Rescue Animals
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Expansive Social Good-Focused Partnerships
Hyundai is Committed to Community Wellbeing
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Cannabis Holiday Promotions
Trulieve Launches Special Cannabis-Focused Events for April 20th
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Period Poverty Scholarship Programs
Cora Expands Its Change the Cycle Scholarship Program
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Emotion-Led Household Brand Campaigns
Royale’s ‘There for All’ Campaign Emphasizes Daily Moments
Food-Based Body Bars
The Hygiene Bank & Goodwash Created The Edible Soap to Expose Hygiene Poverty
Sleep Poverty Awareness Campaigns
Ikea Canada Introduces the Sleepless Lamp Calmpaign
Bingo-Style Reading Initiatives
Indigo's 2026 Reading Challenge Features a 'Phone-Free' Category
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Foodie Charm Bracelets
Goodles Gave Expo West Attendees the Chance to Make Custom Charm Bracelets
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Footwear-Based Father’s Day Giveaways
HEYDUDE Launches the 'Good Dude Giveaway'
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
Pet Cancer-Focused Initiatives
Petco Love and Blue Buffalo Renew Their Collaborative Efforts
Live Streamer Resource Hubs
Twitch Creator Camp Helps Users Learn How to Thrive on the Platform
Adult Social Clubs
Social Club 150 Offers In-Person Events to Connect Adults in Their 40s - 60s+
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Social Good Coffee Vans
Nespresso and Change Please Partnered to Help End Homelessness
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Youth Mental Health-Supporting Shirts
Giant Tiger and Kids Help Phone Launch a New Shirt
Compassion-Focused Retail Concepts
Mrs. Meyer's Clean Day is Running a Compassion Store in Toronto
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Advocacy Apparel Capsules
Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Pride Month T-Shirt Lines
The 'Love is a Human Right' Line Celebrates the 2SLGBTQIA+ Community
Communal Prevention Initiatives
The American Foundation for Suicide Prevention Runs Its Campaign
Motherhood Therapy Campaigns
BetterHelp Launched Its Motherhood With You Series for Mothers
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Corporate Volunteer Initiatives
TELUS Hosted Its 21st Annual Days of Giving
Carbon-Mitigating Travel Tours
EF Ultimate Break's Andiamo Campaign Targets Gen Z and Millennials
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Charitable Mother's Day Initiatives
Knix Partners with Baby Love to Give Back to the Community
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
International Women’s Day Events
W Toronto will Feature Curated Women-Centric Celebrations
Rewarding Ethical Chocolate Promotions
Tony’s Chocolonely and The Social Hub Amsterdam Partnered
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Corporate Fitness Sponsorships
Saputo and FitSpirit Renew a Partnership Supporting Active Teens
Wellness Recovery Events
Toronto's The Wellness Club Hosts an Immersive Social Wellness Experience
Hygiene-Focused Disaster Relief Initiatives
Procter & Gamble Runs Its Tide Loads of Hope Program
Basketball-Themed QSR Promotions
Arby's is Launching a March Madness Promotion
Paralympic Dual-Focused Promotional Campaigns
The Canadian Paralympic Committee Gains Visibility
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Censorship-Combatting Library Initiatives
The Toronto Public Library Marks Freedom to Read Week
Period Care Sponsorships
Tampax has Become the Toronto Tempo's Official Period Protection Partner
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Resilience-Focused Youth Initiatives
Covenant House Toronto Launches ‘Home of the Unbreakable’
Charitable Hunger Relief Initiatives
Halo Top Makes a Charitable Contribution to Food Banks Canada
Pride-Celebrating Intimacy Oils
Graydon Skincare Donates to 2-Spirited People of the 1st Nations
Celebrity-Signed Rolling Trays
SWED.com Leverages Snoop Dogg's Cultural Influence
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Collaboraive Women-Empowering Initiatives
Giant Tiger Joins the Canadian Women’s Foundation
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Spring-Inspired Hotel Offerings
The Four Seasons Hotel Toronto Features a Curated Springtime Stay
Social Good Gifting Ranges
The Virgin Experience Days Gifts for Good Collection is Purposeful
Charitable Camp Initiatives
Tim Hortons' Annual Camp Day Initiative Returns on July 16
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Social Good Peruvian Menswear
Pieta Menswear Combines Style and Social Reintegration
Hyper-Local Guided Culinary Experiences
Tasty Tours Toronto Debuts New Guided Experiences
Youth-Targeted Finance Campaigns
Little Learners, Big Earners Teaches Money Basics to Gen Alpha
Curated Film Selections
The Planet Classroom Network Debuts Nine Short Films in October
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Checkout-Based Micro-Donations
Adyen and adidas expand donation features at checkout
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Access-Focused Performing Arts Organizations
SHOWAbility Emphasizes Disability Inclusion
Week-Long Charitable Cookie Campaigns
Tim Hortons is Hosting a Week-Long Smile Cookie Campaign
Soccer Equipment Donation Programs
Subaru of America is Running the Gear for Good Program
Athlete-Backed Charitable Events
Jonathan Osorio, CCCO, and Nando Partner for a Good Cause
Optimism-Focused Charitable Campaigns
LG Electronics Canada Ran the Optimism Meter Campaign
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Charitable AIDS-Focused Medical Scrubs
HYPOTHESIS & (RED) Tackle HIV/AIDS Prevention & Treatment
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Ramadan Fundraising Campaigns
Food Banks Mississauga Hosts the Give 30 Fundraising Campaign
Spring Cleaning Challenges
eBay's List to £1K Supports a Fresh Start with AI Listing Features
Celeb-Backed Hurricane Relief Initiatives
Nando’s Canada and Kardinal Offishall Partnered for Good
Civic-Led Buy Local Campaigns
City of Toronto Launches 'Love Local' Campaign to Support Businesses
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
Community-Driven Alzheimer's Fundraisers
Alzheimer Society of Toronto Hosts a Walk for Alzheimer's