Celebratory doll tours and education-focused products are two of the most dominant categories in the April 2019 toys round-up.
Many parents and caretakers are becoming fixated on motivating children to engage with technology and science from an early age. This education-forward approach to playtime does not only have the ability to spike curiosity but it also surely has immense implications for the future cognitive development of the child. PlaySchifu, for example, launches an interactive AR STEM Kit that engages with interesting information and fascinates through augmented reality. Recognizing this focus on STEM for toys, Amazon launches a STEM Club toy subscription as well.
The April 2019 toys also exhibit Mattel's celebration of Barbie who hit 60 in March, as well as the company's release of BTS-inspired dolls.
Top 30 Toys Trends in April
30
Surprise-Inside Shopping Collectibles
ZURU's '5 Surprise Mini Brands' Features Tiny CPG Items
29
Kid-Focused Experiential Retail
Camp is a Highly Active and Immersive Retail Experience for Kids
28
DIY-Style Holiday Workshops
Build-A-Bear's Toy Workshop Strategy is Rolled Out in Multiple Cities
27
Immersive LEGO Retail Experiences
The New LEGO Store in Sydney Boasts Inspiration & Immersion
26
Motor Skill-Improving Puzzles
The Satyendra Pakhalé Puzzle Carpet is for Children Aged Two to Six
25
Subscription-Based STEM Toys
Amazon's New STEM Club Toys Teach Kids Valuable Skills
24
Connected Laser Tag Toys
The Takara Tomy X-Tag Light Gun Works with Your Smartphone
23
Subscription-Based Educational Baby Toys
The Lovevery is Arranged by Child Development Experts
22
Pocket-Sized Audio Games
The Hasbro Bop It! Micro Series Game Allows for Play Anywhere
21
K-Pop-Inspired Doll Releases
Mattel is Launching a Line of BTS Dolls That are Highly Detailed
20
Business Professional Ideation Cards
The Myndset Ideation Playing Cards Accelerate Brainstorming
19
Alcohol-Integrated Board Games
The 'Tipsy Toes' Drinking Board Game is for Players Aged 21 and Up
18
Imaginative Naturalistic Vehicle Toys
The 'SWOODZ' Wooden Toy are Made from Durable Materials
17
Youngster Sleep Training Clocks
The VOBOT Smart Sleep Trainer Connects to Amazon Alexa
16
Science-Based Party Games
Nerd Words Challenges Players to Decipher Science Terms
15
On-the-Road Doll Pop-Ups
This Barbie Pop-Up is Held in Walmart Parking Lots Across the Country
14
Iconic Cartoon Toy Kits
The LEGO Steamboat Willie Kit Brings the Animation to Life
13
App-Connected AR STEM Kits
The Shifu Plugo Link Connects with Four Games with Over 250 Levels
12
Diverse Luxuriously Dressed Dolls
Mattel Releases Its Anniversary Barbie Doll in Two Skin Tones
11
Next-Gen Sleep Dolls
Lulla Dolls are Comforting Sleep Aids for Babies and Pre-Schoolers
10
Clever Tech-Referencing Ads
The LEGO Fold is a Response to the Popularity of Foldable Phones
9
Vocabulary Wordplay Card Games
The Rewordable Word Game is Suitable for Up to Eight Players
8
Fantasy Novel-Inspired Board Games
A Game of Thrones Catan Brings the Story to Life
7
Toy-Discovering Holiday Campaigns
Walmart's Toy Lab Allows Kids to Test Out 20 Different Toys
6
Infrastructure-Rebuilding Board Games
Aftershock: San Francisco and Venice is Interactive
5
Toy-Tracking Collector Apps
Funko's App Helps Users Track a Collection, Manage Wish Lists & More
4
Egyptian Stonemason Board Games
The Pyramid in the Garden Board Game is Family-Friendly
3
Playful Ice Cream Tubs
Bula's 'FunTub' Packaging Design Doubles as a Sand Castle Mold
2
Improv Scenario Card Games
The 'Improv Against Normality' Card Game is Family-Friendly
1
Interactive Audio Toys
TIMIO is a Screen-Free Music Player That Shares Educational Content
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Barbie Tech Accessories
CASETiFY and Barbie Launch a New Tech Accessory Collection
Handheld K-Beauty Devices
APR Corp. is Bringing Advanced K-Beauty Tech to CES 2024
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
Celebratory Sci-Fi Toy Sets
The LEGO Star Wars 25th Anniversary Collection Has Five Sets
Life-Sized Doll Dreamhouses
Fans Can Step Inside Barbie’s Dreamhouse at This Immersive Experience
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
LEGO Advent Calendars
The LEGO Group Launches Four Advent Calendars for the Holiday Season
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Interactive Building Block Calendars
The LEGO 2023 Daily Builds Calendar Offers Daily Prompts
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Mars Rover Toy Models
The LEGO Technic NASA Mars Rover Perseverance Arrives June 1
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Superhero-Themed Puzzled Advent Calendars
LEGO Unveils a Festive Avengers Advent Calendar
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Interactive Handheld Pet Games
Bandai Namco Launches the New Tamagotchi Uni Device and "Tamaverse"
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Playful Coding Pets
Pyxel Helps Kids Program Actions, Expressions, Tricks & Sounds
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
Children's STEM Subscription Boxes
The ENGINO® STEM CLUB Subscription Box Promotes Learning
Space-Themed Smart Speakers
The Amazon Echo Show 5 Kids Has a Chromatic Finish
Interactive Sensory Tables
The Fisher-Price Sensory Bright Light Station Offers Six Play Modes
Adorable AI Conversational Toys
FoloToys Use AI To Offer Love, Entertainment, and Learning
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Inclusive Barbie Dolls
Barbie® Introduces Its First Doll with Down Syndrome
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Empathy-Building Play Programs
The Barbie School of Friendship Helps Kids Develop Social Skills
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Autonomous Vehicle Kits
This Kit Teaches Kids How AI is Changing Transportation Dynamics
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Interactive Response Robot Toys
The Star Wars Chatter Back Chopper Has More Than 40 Responses
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Virtual Pet Gaming Updates
Tamagotchi Uni Releases the Expansive Tama Portal Feature
Doll-Themed Secondhand Shops
ThredUp's Barbiecore Dream Shop Shares a Selection of Thrifted Goods
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
Art-Focused STEAM Kits
Robot in a Can Helps Build STEAM Skills Through Art and Design Education
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Space-Themed Home Decor Collection
IKEA Introduces its new Cosmic AFTONSPARV Collection
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
App-Enabled Party Games
Twister Air Takes a Digitized Approach to the Classic Pastime
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Easter-Inspired Baby Collections
Magnetic Me's Easter Shop is Filled with Playful Spring Styles
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
Coding Education Car Toys
The TPBot Smart Coding Car Works with Building Blocks
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Expansive Toy-Inspired Amusement Parks
Mattel Adventure Park Will Open in 2024 in Arizona
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Kid-Friendly Vibrant Earplugs
Loop Earplugs is Releasing Its Popular Engage Earplugs for Kids
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Reprogrammable Robot Companions
Quarky Teaches Kids AI, Robotics and Programming Through Play
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Inclusive Children's Education Apps
Smart Tales is Certified by IBCCES as an Autism Resource
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
DIY Robotics Toys
The WindBots from Thames & Kosmos are Intricate Learning Toys
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Playful Wizard Toy Collections
Schleich and Warner Bros. Launch Wizarding World™
AI Board Game Robots
SenseTime's AI-Powered Robot Helps Players Strategize
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Active Entertainment Systems
Nex Playground Gets People Moving at Home
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
Inclusive Children's Apps
Pok Pok Offers Culturally-Specific Content for Global Audiences
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Trendy In-Game Music Hubs
Roblox Launches the New Roblox Music Hub for Music Discovery
DIY Nail Art Printers
Preemadonna's DIY Nailbot Kit Gets Girls Interested in STEM
Education-Enhancing Chatbot Services
The 'Stretch' Chatbot Offers Resources For K-12 Educators
Mist-Making Genie Toys
Moose Toys' Magic Mixies Magic Lamp Inspires Magical Wish-Making
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Seasonally Shaped Springtime Treats
The Mars Wrigley 2023 Easter Range is Expansive
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Mixed Reality Racer Games
Hot Wheels Rift Rally Game is Set to Launch Officially in March
Kid's Felt Building Kits
KNOP KNOP Launches Creative Felt Building Kits for Children's STEM Play
Child President Campaigns
The Tech Interactive Launches "President for a Day" Contest with Zigazoo
Virtual STEM Fieldtrips
Panasonic, Katie Ledecky & Discovery Education Spotlight STEM Innovations
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet