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Bula's 'FunTub' Packaging Design Doubles as a Sand Castle Mold

 - Mar 5, 2019
References: bulla.au & fabnews.live
A great number of brands are stepping up for the environment by introducing sustainable packaging designs and among them is Australian dairy brand Bulla with its 'FunTub.' Rather than sharing conventional tubs of ice cream, the brand created packaging that can be used to shape sandcastles in the sun once its food contents have been emptied.

The limited-edition Bulla FunTub helps to bring awareness to the fact that only about 12% of plastic is recycled in Australia each year, and there is ample opportunity for plastic packaging to be diverted from landfills if it is creatively repurposed.

The family-sized ice cream tub not only supports the environment but also Bulla's commitment to inspiring families to come together in fun new ways.