The LEGO Fold is a Response to the Popularity of Foldable Phones

 - Mar 7, 2019
References: twitter & highsnobiety
Foldable phones have taken the spotlight as the most highly anticipated mobile tech innovation — from Samsung's Galaxy Fold and Huawei's 5G Foldable Mate X to the latest toy-inspired LEGO Fold. Except the last example is considerably more affordable at $69.99 USD and "boasts an unparalleled battery life thanks to its entirely LEGO construction."

The advertisement is quite cheeky and gains traction thanks to the cultural excitement around the realized foldable phone concept. The LEGO Fold actually calls attention to a pop-up book that the toy company released back in November 2018. Not only is the product encourage and enable creativity but the advertisement is purely imaginative. The fun-poking LEGO Fold is sure to capture the attention of audiences and give consumers a break from the highly tech-advanced environment of today.