These April 2017 social media trends incorporate viral train station proposals, smart chalkboard robots that are powered by Twitter, and connected video apps that allow people to watch YouTube with their friends.
To capitalize on the excitement of singer Lana Del Rey's recent release 'Love,' Snapchat launched a new flower crown filter. Similarly to how the singer is presented in the music video that accompanies the track, the filter covers the user's head in beautiful white flower blossoms. At the same time, a snippet of the track is played, allowing users to spread their love for the artist and most recent work.
Also featured in these April 2017 social media trends is a Facebook Live video game that was inspired by 'The Walking Dead.' The game focuses on two Dutch YouTube vloggers, whose reactions are influenced by the Facebook reaction buttons. Due to the suspenseful nature of the game and the interactive elements, the Facebook Live feed accumulated over two millions views.
Top 35 Social Media Trends in April
From Shareable Pizza-Inspired Lattes to AI Social Platforms:
Riley von Niessen — Apr 30, 2017 — Pop Culture
35
Meme-Inspired Fashion Ads
Gucci Partners with Viral Meme-Makers for a New Set of Creative Ads
34
Flowery Java Art Pieces
La Fee De Fleur Turns Morning Coffee Into Elegant Floral Arrangements
33
Puppy Proposal Photoshoots
The Sebastian Loves Luna Engagement Album Showcases Canine Love
32
AI Influencer Platforms
Influential Uses AI Influencer Technology to Help Brands and Agencies
31
Meme-Inspired Limited-Edition Candies
The Limited-Edition All-Pink Starburst Packs are a Fan Fave
30
Simplistic Silhouette Art
Flavio Salsano Turns Shadows from Everyday Items into Whimsical Drawings
29
Sensitive Content Filters
Blurred Photos on Instagram Will Warn of Possibly Offensive Content
28
Social Media Drones
After Launching Spectacles, Snap is Creating the Snap Drone
27
Digital 3D Smartphone Microphones
The 'Lolly' Smartphone 3D Mic Upgrades Capabilities Instantly
26
Shared Video-Viewing Apps
'UpTime' Helps People Watch YouTube Videos with Friends
25
Influencer Content Platforms
'Spreadee' Enables Content Sharing with Social Media Users
24
Social Media Shopping Tools
'Easytap' Helps Increase Conversion by Incorporating Shopping Links
23
Dreamy Singer-Inspired Social Filters
The Lana Del Rey Filter on Snapchat Features a Flower Crown
22
Pizza-Inspired Latte Artwork
The Pizza Latte Coffee is an Artistic Take on a Classic Food Favorite
21
AI Friendship Apps
'Hugging Face' is a Mobile Chat Bot That Offers Companionship
20
Animated Video Editing Apps
Apple Clips Offers Fun Ways to Enhance Videos for Sharing with Friends
19
Analytical Social Subscriptions
Twitter is Developing a Premium 'TweetDeck' for Professionals
18
Social Music Streaming Platforms
'Vibendo' Users Can Make and Share Playlists with Friends or Fans
17
Faux Companion Photoshoot Services
Real Appeal's Rental Friends Let You Show Off on Social Media
16
Social Rewards Programs
Lancome's Elite Rewards Engage Consumers Across Social Media
15
Robotic Push Notification Pets
The Soshee Social Media Dog Barks During Instagram Alerts
14
A.I.-Powered Restaurant Finders
The Sure Chatbot Uses Instagram to Make Restaurant Recommendations
13
Real-Time Zombie Games
The Walking Dead Turned Facebook Live into a Live-Action Video Game
12
Train Station Bulletin Proposals
This Proposal was Posted in a Glasgow Train Station
11
Intelligent Chalkboard Robots
The Chalkbot Draws Like Einstein for National Geographic 'Genius'
10
Eye-Catching Reading Campaigns
The Litbaits Campaign Encourages Reading with Unmissable Headlines
9
Happiness-Sharing Bots
Bbc Earth's Chatbot Shares Personalized Videos for "Real Happiness"
8
Automated Social Media Platforms
The 'Socialius' Social Media Management Platform Offers Guidance
7
Social Media Fundraising Features
Facebook is Adding a 'Personal Fundraiser' Function
6
Contextless Video Apps
'Yo Stories' Shares Video from Friends Without Additional Details
5
Crowdsourced Decision Networks
The 'WeeAct' Social Network Enables Users to Make Smart Decisions
4
Augmented Reality Table Lamps
Lampix will Change the Way Users Work and Play
3
Issue Discussion Networking Apps
The 'Blaze' App Enables Social Voting to Gauge Opinions
2
Customer-Created Taglines
Emerald Nuts' New Tagline, "Yes Good," Was Inspired by a Customer Review
1
Social Event Planning Platforms
The 'vendorspace' Matchmaking Platform Connects Professionals
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Pop-Star Coffee Partnerships
Dua Lipa Becomes Nespresso's Global Brand Ambassador
Group-Centric Social Media Platforms
Chatter Social Has Unveiled Its Version 2 Platform
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
AI Social Networking
Marshmallow Uses AI to Create Tailored Social Meetups Anytime, Anywhere
Sweet Viral Doughnuts
The Dunkin’ Brainrot Doughnuts Range Turns Meme Culture into Confectionary
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Show-Inspired Marketplace Campaigns
Facebook Marketplace x Netflix Launch a Bridgerton Experience
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Springtime Cafe-Inspired Coffee Products
Starbucks Spring Grocery Range Embraces Lighter Flavors
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
AI Social Management
Followr.ai Simplifies Content Creation, Scheduling, and Analytics
Algorithmic Reset Campaigns
Länsförsäkringar's Algorithm Cleansing Song Brings Positivity to Feeds
No-Code AI Builders
Lovable Lets Users Spin Up Apps From Simple Prompts
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Glam Pet Adoption Pop-Ups
Uber Showcats Puts a Spotlight on Rescued Cats Available for Adoption
Celebrity Coffee Brand Campaigns
Nespresso Launched Its Vertuo World Campaign With Dua Lipa
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Mixtape-Inspired Cafe Drinks
The New Dutch Bros Spring Menu Features Three Drink Options
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
4/20-Inspired Pizza Promotions
Pizza Pizza Relaunches its Iconic Pizza Pre-Rolls for 4/20
GenAI Fashion Lenses
Gucci is the First Luxury House to Launch a Sponsored AI Lens on Snapchat
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
GenAI Social Media Lenses
The Imagine Lens Lets Snapchat Users Type to Bring Ideas to Life
AI-Assisted Marketing Tools
YouCam AI Pro Offers AI Business Avatar & AI Product Staging Tools
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
AI Kids Coloring Pages
Retro Launches Splat To Turn Family Photos Into Art
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Ephemeral Photo-Sharing Apps
Instagram Instants App Introduces Single-View 24-Hour Photos
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
AI-Driven Design Hubs
Unilever Leans into AI Design Content with 'Sketch Pro'
Large-Scale Interactive Creativity Events
Crayola Celebrated National Dandelion Day in New York
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
AI-Powered Pizza Ordering Experiences
This DoorDash Pi Day Experience is Arriving This Month
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
Social Content Creators
SmilesFlow Lets You Create Unique, Interactive Content for Sharing
Nostalgic Looping Video Apps
The Divine App Revives Six-Second Loop Video Sharing
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
AI-Enabled Photo App Updates
Google Photos Brings Artificial Intelligence to the Application
AI-Powered Social Media Lenses
Snap Announced AI Video Lenses for Snapchat Platinum Subscribers
AI-Powered Beauty Discovery Platforms
MyLondonBeauty Debuts Mobile Applications & an AI Assistant
Viral Flavor Frozen Yogurts
The Yogurtland Spring Menu Includes Two New Flavors
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
AI Social Managers
Spreadify AI Streamlines and Amplifies Your Social Media Presence
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Creator-Boosting Platform Features
The YouTube Hype Feature Boosts Smaller Creators in Explore
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
AI Livestream Platforms
Live24 Lets Users Automate Crypto Engagement And Livestreaming Efforts
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
AI-Assisted Live Selling Features
Snap by Tilt Creates Listings from Live Video in Under a Second
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Social Video Intelligence Tools
Gain Actionable Brand Insights With Plot’s AI Video Analysis
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
AI-Powered Reality TV Expereinces
Your Bravoverse Turns Andy Cohen into a Guide for Bravo Fans
AI-Powered Creator Platforms
Android Added Advanced Mobile Editing and Creator Tools
AI-Driven Social Networks
With SocialAI, Users Can Create Their Own AI-Powered Social Experiences
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Automated Engagement Tools
AI Reply Generator: social24 Customizes Replies Across Social Platforms
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
AI-Powered Custom Timelines
X Introduced Its Grok-Powered Custom Timelines Platform
AI-Assisted Messaging
WhatsApp Introduces AI Writing Help and Photo Editing Features
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Personal Deepfake Avatar Features
YouTube Announces Face Swap Avatars in Creator Studio
Social Remixing Music Features
GRAI Introduced Its Music With Friends Remixing App
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Proximity-First Friendship Apps
Friending Launched the Friending App to Foster Friendships
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Ai-Supported Smart Dating Tools
Facebook Dating Adds an AI Assistant for Swipe Fatigue
AI-Driven Platform Updates
Yelp Spring Product Release 2026 Introduces the Yelp Assistant
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Social Copy Optimizers
TweetFast Turns Ideas Into Viral Tweets With AI-Powered Suggestions
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Custom AI Social Feeds
Bluesky’s Attie Lets Users Build Feeds with AI
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Satirical News Platforms
AI Satire News Transforms Real-Time Updates Into Humorous Content
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Social Media Sticker Tools
Instagram Comment Sticker Generator Creates Engaging Reply Stickers
AI Social Connectors
Blurbs Provides AI-Moderated Group Chats To Foster Genuine Connections
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Cover Image Generators
Cover Photo Generators Create Social Media Headers From Text
Creative Analytics Platforms
Superads Delivers AI Ad Insights Across Major Social Media Channels
Social Media Posting Optimizers
Linktime Identifies Best Times To Post on LinkedIn for Reach
Audience Insight Hubs
Bluesky Analytics Helps Track Engagement and Schedule Posts Across Platforms
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Engagement Timing Insights
DontPostYet Uses Live Analytics To Optimize Social Media Posting Times
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Social Automation Tools
Post Pilot Creates Schedules And Publishes AI LinkedIn Posts
Humorous Love Predictors
Lovescope 2025 Offers AI Fun And Sarcastic Love Life Predictions
Social Content Platforms
Reel Rabbit Automates Content Creation To Grow App Engagement Organically
Social Content Automation Tools
ViralMarketer Builds Your 14-Day Social Media Calendar In Seconds
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
AI-Powered Scam Alerts
Meta Launches Scam Protection Features Across Its Social Platforms
AI-Powered Facial Touch-Ups
Google Rolls Out a Photos Touch-Up Feature for Easy Image Tweaks
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Phone Software Updates
Google Launches March Pixel Drop With New Pixel And Android Features
Expanded Likeness Detection Tools
YouTube Rolls Out Likeness Detection To Entertainment Talent