18 Branded App Innovations

With brands increasingly understanding the broad reach that apps are able to give them in engaging consumers and their customer base, branded app innovations are on the rise.

The bareMinerals brand is seeking to help consumers with a problem that countless makeup wearers have come across – matching foundation to skin tones. It recently released the bareMinerals app, which allows consumers to get custom-blended shades that the app determines via scanning the user's face at five different points. The user of the app can then purchase their own personalized shade of bareMineral's Made-2-Fit Fresh Faced Foundation.

McDonald's recently partnered with the UberEATS app to launch its own delivery service. The fast food brand now features some of its most popular menu items on the UberEATS app, ensuring that fast food lovers don't need to leave their homes in order to purchase the company's products.