It isn't the worst advice to always go forward and not do things backwards, but what if we intentionally do things in reverse in order to prove a better point?
These reversed innovations range from advertisements to community programs and even Mother Nature. Sometimes things don't go the right way and sometimes they turn out okay.
Sit back and enjoy these 28 reversed innovations.
Implications - You will find some very creative ideas including a program that lets you see yourself as a cave person, an ad where cigarettes smoke people, some very creepy reversed Photoshop art and even a reverse marathon. If you are presently bored, you won't be any longer!
28 Reversed Innovations
26
Reverse Photoshopped Art
Benoit David Adds Rolls of Flab and Limbs to His Photos
25
Role Reversal Photography
Kristina Sinutko's 'Objectifying Men' Turns the Tables on Relationships
24
Reverse Photoshopping
Celebrities as Zombies
23
Reverse Digital Surgery
Michael Jackson at 50 (Without Surgery)
22
Exotic Justoposition
Reversing Colonial Power Thru Photography By Michael Bühler-Rose
21
Cleanvertising / Reverse Graffiti (UPDATE)
Ads That Clean The Streets
20
Reverse Tricycle Geometry Luxury Yacht
Levi Ram Wing 100
19
Reverse Peephole Viewer
Spy Gadgets Get Creepy
18
First Reverse Marathon
Flashmob Freak
17
Reverse Graffiti
Cleaning Your Message into the Wall
16
Mega Icon Reversals
Scarlett Johansson Plays the "Anti-Marilyn" for Vogue
15
Reverse Psychology PSAs
Don't Vote Campaign Shows Killer Oil Prices
14
Cigarettes Smoking People
Witty Anti-Smoking Awareness Ads Reverse The Concept
13
You As A Prehistoric Man
‘Devolve Me' Reverse-Evolves Photos of Your Face
12
Reverse Shower
Water From The Bottom
11
Snake-Hunting Bunnies
Video Shows Rabbit Reversing The Roles Of Prey And Predator
10
Reverse Psychology Election PSAs
A-Listers Say "Don't Vote"
9
Reverse Image Searches
Upload Photos to Tineye, Find Their Original Source
8
Reverse Graffiti
'Moose' Makes Dirt and Grime His Canvas
7
Helmet May Reverse Dementia
Scientific Research on Memory
6
Reverse Graffiti (UPDATE)
Now Cleaning the Streets of San Francisco
5
Reverse Public Information Illustrations
‘30 Ways to Shock Yourself' is a Bizarre Safe
4
Reversing Surname Traditions
Actor Jay Mohr Adds His Wife's Last Name to His
3
Reverse Branding
Backwording Your Favorite Domain
2
Reverse Auctions
The Longer You Wait, the Lower the Price
1
Reversable Prose
'Lost Generation' Video Portrays Different Storyline Forward vs Reverse
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Empowering Walking Sticks
18 Designers Conceptualized Walking Sticks for the Future Selves
Minimalist Industrial Cameras
This Braun Instant Camera Concept by Arihant R Israni is Sleek
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Retrofuturistic Objects
Vadim Sadovski Uses Midjourney AI for This Series
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Nostalgic Flip Phone Concepts
The Nokia N90 by Viet Doan Duc Reimagines a Vintage Design
Conversation Starter Crisps
Beavertown's Spicy Cheese Chips Support Talking About Mental Health
Sculpted Inverted Lens Sunglasses
The Ray-Ban Reverse Collection Features Iconic Styles
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
Smoke-Free Nicotine Alternatives
Lucy Offers Healthier Alternatives to Big-Brand Nicotine Products
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Vasectomy-Inspired Boxers
Twisted Tea Introduces the First-Ever Twisted Tea VasectomUndies.
Sea-Inspired Anti-Smartphone Cocktails
The Futago Smartphone-Fasting Sour Encourages Socialization
Future-Facing Tech Brand Chairs
The 'Seed Chair' by Povilas Grigas is Imagined for Google Offices
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Progressive Rewritable Tattoos
Keith McCurdy Presents the Magic Ink Tattoo Innovation
Sculptural Scrolling Photo Frames
The 'Flash Back' Device Concept Has a Nostalgic Design
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Excuse-Providing Mock Cans
Like a Magic 8 Ball, Samuel Adams' 'I CAN't' Can is Ready to Shake
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Pocket-Sized Nasal Inhalers
Snufff's Portable Design Supports Health and Well-Being on Demand
Pre-Writing AI Research
'Before You Write' Does the Work Before You Sit Down to Create Content
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Nootropic Smart Sodas
BrainPOP is a Better-for-You Soda with Brain-Boosting Ingredients
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Resurrected Used Smartphones
Think Tank Team Makes Artifacts with Project Afterlife
Cigarette-Style Incense Sticks
Boy Vienna’s 11:11 Incense Sticks are Fragrant and Uniquely Shaped
60s Hippie Culture-Inspired Fashion
LMC Presents the Peace, Freedom, and Reversal Capsule for SS23
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Flexible Folding Concept Phone
Samsung's Flex in & Out Flip is a Bending Phone Concept
Reverse Brewing Coffee Makers
The Weber Workshops 'BIRD' Creates a Vacuum Pressure for Brewing
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Cannery-Inspired Phone Boxes
LookUp Makes Digital Detox Tools in the Shape of Fish Tins
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Memory-Making Retro Camera Concepts
The Polaroid Duo Modular Instant Camera is a Sleek Concept
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Vintage-Style Living Room Lighters
The Houseplant Car Lighter Has a Nostalgic Construction
Digital Currency Piggy Banks
This 'Smart Piggy' Bank Concept Upgrades a Classic
Polluted Air-Created Pencils
Wunderman Thompson & Otrivin Create the Pollution Capture Pencils
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Individualized Streaming Billboards
Black Mirror Fans are Getting Their Own Customized Billboards
Slick Rechargeable Lighters
Brightly's Rechargeable Lighter is an Effective "Eco-Swap"
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tiny Washing Machines
Inventus Uses Coca Cola Cans to Create This Functional Washing Machine
MP3 Player Smartphone Wallpapers
These iPod Wallpapers Transform the iPhone into a Retro Device
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Intentional Modern Day Tools
Inside Then Out Boasts a Line of Elegant & Slick Minimalist Products
Burgeoning Psychedelic Art Movements
The Chambers Project/PACT Embrace the Psychedelic Movement
Cannabis-Friendly Modern Cabinets
Alter Interiors Designs the High Bar with Structural Forms
Intelligent Nicotine Pouches
LUCY Boasts a Redesigned Nicotine Experience Called Breakers
Reshaping Premium Imaging Tools
Adobe Presents the Structure Reference Tool for Firefly
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Retro 3D-Printed Bags
Coperni's CD-PLAYER Swipe Bag Resembles a Portable Music Player
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Stroke Recovery Wearable Systems
This System Uses a Earpiece & Watch to Help Prompt Mobility
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Awareness-Raising Rolling Papers
VIBES and the Last Prisoner Project Launch RELEASE PAPERS
Futuristic Vision Design Books
Nike Introduces the New No Finish Line Book Highlighting the Future
Smoked Old Fashioned Kits
Whistlepig Whiskey Boasts a Speciality Kit for Whisky Enthusiasts
Summer Beer Excuse Generators
Samuel Adams Launches 'I Can't' Can to Help Escape Unwanted Plans
Psychology-Based Habit Apps
The 'Doabl' App Helps Users Overcome Mental Barriers
Smoke-Quitting Smart Necklaces
SmokeMon is a New Wearable Project to Help Those Quit Tobacco
Women-Targeted Cannabis Retreats
moodRXtreats Invites Cannabis Lovers and Explorers on a Journey
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Upcycled Cigarette Cushions
Code Effort Takes Old Cigarette Butts and Turns Them Into Toy Pillows
Rockstar-Inspired Instant Film Designs
Polaroid Unveils the For the Rebel Rebels Collection
AI-Generated Selfies
DreamBooth Creates Realistic Images Based on a Set of Photos
Lighting-Restoring Studios
skinflint Restores Vintage Lighting for Homes, Restaurants and Shops
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Skull Logo-Adorned Lifestyle Capsule
MASTERMIND WORLD Joins Vans on a New Collection
Reversed-Themed Classic Sneakers
Nike Introduces the New Icon Flip Collection of Sneakers
Reverse Vending Machines
NatWest's Machine Helps Consumers Recycle Unwanted Plastic Cards
Laser Technology Smoking Devices
Hitoki is Attempting to Revolutionize How People Smoke Cannabis
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Flying Umbrella Prototypes
This Hands-Free Device Hovers Above You to Protect From the Rain
Cheeky Lighter Campaigns
Three Celebrities are Hosting Slow Burn Sessions by BIC for 420
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Anti-Plastic Hynotherapy Sessions
Cano Hypnotherapy Encourages People to #BreakUpWithPlastic
Reusable Disposable Cameras
Flashback is Reviving Disposable Cameras with a Sustainable Twist
Modern WiFi-Equipped Toasters
Revolution Cooking Previews its Advanced Revolution Toaster
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Chronic Psychosis-Aiding Apps
The SloMo App is Designed to Help Patients Slow Down Thoughts
Psychedelic Flower Print Chairs
Brain Dead and Modernica Collaborated on Side Shell Eiffel Chairs
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Demystified Research Design Guides
Ray and Charles Eames Unveil an Eames of Your Own Guide
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Transformative Cocktail Menus
The Metamorphosis Menu Explores Fermentation, Oxidation & More
Smell-Oriented Virtual Masks
The City University of Hong Kong Designs a Wearable Smelling Gadget
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Retrofuturistic Streaming Audio Devices
Nik Reitmann Designs a DIY Streaming Audio Player
Rapper-Backed Happiness Journals
Intelligent Change and Prince EA Release 'The 3x Happier Journal'
Mindful Sabbatical Planners
This Planner Helps People Navigate and Reflect on the Work Breaks
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Mystery Search Engines
Mystery Search Shows You the Question of the Person Before You
Personalized AI Career Roadmaps
Career Recipes by Adaptiv Help Those Navigating Career Challenges
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Self Care Planners
The 2024 Self Care Planner Helps People Prioritize Self Care
Couple-Friendly Journaling Exercises
Venice Offers Psychology-Backed Journaling for Couples
Inflated Vibrant Futuristic Buses
Midjourney Helped Create the Mutated School Bus Design
Award-Winning Spirit Alternatives
For Bitter For Worse's Smoky no.56 is Smoky, Sweet & Citrusy
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Retro Ashtray Sets
Bogart's Little Orange Ashtray Set is Cute and Eye-catching
Sustainable Modern Tabletop Smokers
Guillaume Bloget Designs the Cloche Table Smoker
Improv Scene Generators
Instant Improv Suggestions Bolsters Creativity for Performers