Ideas
Explore the world's #1 largest database of ideas and innovations, with 475,119 inspiring examples.
Trend Reports
Discover why 1,278 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,113 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,278 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,113 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,224 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 475,119 cutting edge ideas.

Reverse Auctions

The Longer You Wait, the Lower the Price

— November 8, 2006 — Tech
Instead of upping the ante to win an auction, a new site, JellyFish.com, is offering reverse auctions (where the price keeps falling). Trendhunters note: the site says a group of jellyfish is called a "smack."

"Jellyfish.com has introduced a new reverse-auction called the Smack Shopping Deal of the Day that gives shoppers the chance to get the hottest online products at remarkable discounts or even for free." - JellyFish.com

Implications - Ever since the recent economic downturn, consumers are constantly looking for productive and beneficial ways to cut down on costs. Businesses that provide consumers with low cost products or services and the opportunity to actually save money will fare very well in today's recovering economy. Businesses that behave this way will be perceived as highly approachable in this time of economic uncertainty.
Trend Themes
1. Reverse Auctions - An increasing number of businesses will adopt reverse auctions as a cost-saving measure.
2. Smack Shopping Deals - The popularity of JellyFish's Smack Shopping Deal of the Day will encourage the development of similar initiatives by other e-commerce sites.
3. Cost-cutting Measures - Businesses will increasingly adopt cost-cutting measures to provide lower cost products and services to customers.
Industry Implications
1. E-commerce - E-commerce sites will adopt reverse auctions and similar initiatives to remain competitive in a cost-sensitive market.
2. Retail - Retailers will adopt cost-cutting measures to stay profitable in a market where consumers are highly price-sensitive.
3. Consumer Goods - Consumer goods manufacturers will adopt cost-cutting measures to appeal to price-sensitive consumers in a recovering economy.
1.1
Score
Popularity
Activity
Freshness