It's fair to say that this prototype design is unmatched in beauty and speed. The yacht is called the Levi Ram Wing 100 because it starts as a twin hull catamaran in the bow and ends as a monohull at the stern. Speed? How about 100 knots. Range? Mind blowing 2000 nautical miles. This yacht will be built, the question is, who will commission to build it?
Implications - With contemporary society recovering from the credit crunch, individuals are looking for new ways to demonstrate their stature through certain products. Businesses should consider providing commodities that exude luxury in order to appeal to this group of buyers. Products that make a customer feel a sense of prestige are sure to be successful among the many customers willing to spend their cash.