Reverse graffiti artist 'Moose' took to the streets to spread his philosophy about clean urban living for a critically acclaimed documentary. His eco-friendly art used Green Works plant-based cleaner to turn the disgustingly dirty Broadway tunnel in San Francisco into a large statement on the cleanliness of our cities.
The 20,000 vehicles that pass through the tunnel every day can now see artistically clean images on a canvas of dirt and grime.
Implications - As consumers are becoming more environmentally aware, many of them are promoting environmental activism through their unique disciplines in order to encourage corporate participation. Corporations can easily appeal to this demographic by allocating funds dedicated to green initiatives.