Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Now Cleaning the Streets of San Francisco

 - Jun 13, 2008   Updated: Jul 12 2011
References: reversegraffitiproject & youtube
The artist, “Moose” is one of the early pioneers of a technique called “Reverse Graffiti” which involves using natural methods and natural cleaners to create large scales mural. Moose makes his in San Francisco by cleaning pollution and dirt from the walls of the Broadway Tunnel. The film was directed by acclaimed documentarian Doug Pray who recently directed the full length film “Surfwise”.

Check out some more reverse graffiti:

Implications - Consumers are actively trying to make positive contributions to the current eco-movement that has overtaken North America. Corporations may see increased consumer support if they openly demonstrate their dedication to green initiatives.