Top 25 Adidas Innovations Edit
25th Anniversary Tribute (SUPER GALLERY)

To commemorate the 25th anniversary of Adidas, we’ve put together a list of some of the best features we’ve posted in relation to the athletic wear company. We have everything from footwear to the Y-3 fashion line and partnership with Diesel, to technology and gadgets and of course, stellar marketing campaigns.

By the way, despite what many people think, the German brand does not stand for “All Day I Dream About Sports.” It’s actually an abbreviation for the man who founded the company Adolf (nickname Adi) Dassler.

Anyway, here is the list of the top 25 trend we’ve featured pertaining to Adidas!

Footwear

Silver Sneakers - Adidas 25th Anniversary Shoe

Silver sneakers. No, make that silver coloured sneaks from Adidas. This is the German, sportswear company’s 25th anniversary and this is the special edition shoe they released to commemorate it. Adidas makes a great shoe and has been an innovator in features that changed the “basketball shoe.” Jus… [More]

Virtual Shoe Fitting - Adidas Lets You Test Shoes Without Trying Them On

At Adidas shop on the Avenue des Champs Elysees, customers are enjoyed the new way of shoe fitting. With the new technologies, customers don’t have to take off their shoes. Just standing in front of a virtual mirror, customers can browse a variety of models and colors by simply pointing at product… [More]

Modular Shoes - Customize Color and Studs

The +F50 TUNIT show from Adidas features three interchangable components - the top / color, the chasis and the studs.  The shoe was worn in the World Cup by US National Team players Steve Ralston, Pablo Mastroeni and Pat Noonan.  The question I have is, “are we going to see more customizable shoes o… [More]

Footwear and Driving - Adidas & Porsche Design Footwear

Adidas Originals has teamed Porsche Design in order to release the new Porsche Design driving collection.  The shoes come in four colors including: white, black, silver and victory red. These wonderful shoes are available at the UK sportwear retailer JD Sports. I am more than sure that these shoes … [More]

Adidas Originals - NBA Superstar Footwear Collection (GALLERY)

Now you can follow the team of your choice with the new adidas Originals NBA Superstar footwear collection. In the first branded NBA / adidas collection to feature all the 30 different NBA teams alongside the NBA and adidas logos; each sneaker comes with its own unique design, colors, and team logo.… [More]

Adidas Embraces Graffiti - 7 Top Graffiti Artists Commissioned to Plaster Subway (GALLERY)

Adidas is embracing graffiti in its latest project, End to End.  The project is a 3 day, 7 graffiti artist adventure in which a subway carriage will be plastered with graffiti, from ‘end to end’.  “Adidas and Foot Locker gathered some of the best graffiti artist in the world to work together on a tot… [More]

Fashion

Stella McCartney Joins Adidas To Release New Fashion Line

Stella McCartney has joined Adidas to release a new collection created for women “who take sport and life seriously”, as stated in the frontpage of Stella McCartney’s-Adidas webpage. The super-cool-and-trendy designer has released a full range of products especially designed and created for modern … [More]

Sporty Fashion - Adidas Originals Denim by Diesel

Adidas announced today that it has inked a four-year deal with Italian denim company Diesel to create “Adidas Originals Denim by Diesel.” The new line will be hitting Adidas Originals stores as early as February 1st, 2008. Two designs for both men and women will be priced from $240 to $320 per… [More]

Adidas Originals Spring/Summer 2007 Campaign (GALLERY)

Adidas Originals has launched a new website. The new site is looking very nice and features 3-D animation all over it. Also you can now view the new Adidas Spring/Summer 07 collection on their website with the latest trends in web site’s design.“The brand new advertising campaign for adidas Original… [More]

Olympic Fashion - The Original Games Collection by Adidas (GALLERY)

A prelude to 2008’s biggest sporting event is the launch of “The Original Games Collection” by Adidas. The collection features designs that are highlighting the countries participating in the anticipated 29th Olympic Games in Beijing. According to press.adidas.com, “The Original Games collection c… [More]

Colorful Graffiti Shoes - Footwear By Ndeur (GALLERY)

Mattieau Missiaen, 25, is the first artist to offer graffitist work for the new Adidas sneaker collection. Under his own label, Ndeur, however, he designs more than just casual shoes. Women won’t feel bored with their shoe selection and won’t have to worry about colour-coordinating their footwear—… [More]

Technology & Design

Shop of the Future - Adidas “mi Innovation Center” (VIDEO)

The 1,750 square meter Paris Adidas Sport Performance store occupies two floors on the Avenue de Champs Elysees and features a wide selection of Adidas products. The core part of this store is a pimped mi-adidas sales system, called mi Innovation Center (mIC) “The “mi Innovation Center” will change… [More]

Rounder World Cup Soccer Ball Messes With Goalies

By now you’ve noticed the odd looking World Cup soccer ball.  What you might not know is that the new ball is rounder, high tech, and unfriendly to goalies. “When the strikers for either Germany or Costa Rica kick off the first game of the 2006 World Cup today in Munich, they will be doing so wit… [More]

Ad Campaigns

The Adidas Football Cathedral

We’re going to start seeing an explosion of soccer ads during the World Cup season of insanity, but I’m only posting the good stuff. Like this Adidas fresco ceiling painting in the railway station in Cologne Germany. Quite beautiful. It’s the Sistine Chapel of advertising. [More]

Mobile Marketing - Adidas Promo Bus (VIDEO)

Adidas re-vamped an old Volkswagon campervan do some recent promo cruising. The eye-catching retro vehicle was spotted zooming around Brazil this summer, promoting the company’s new skate shoes. “The label’s new skateboard clothing range will be marketed via this old jalopy that has been customi… [More]

Adidas Launches Store With The Help Of Ducks

Adidas decided to launch a new store in Pilestraede, Copenhagen during Fashion Week and came up with a great idea to entice customers to go to their store. The placed several small blue Adidas ducks in the fountain at ‘Enhave Plads’. When people picked up the ducks it read on their side: “I’… [More]

Vertical Soccer - Adidas Billboard Comes to Life

In what might be the best billboard ever, Adidas brings vertical soccer to life.  The game is played when soccer players are suspended from cables on a billboard.  Then, one on one vertical soccer ensues.  If you want to know whether the ad is effective, just look at all the people taking pictures. [More]

Olympic Branding - Adidas Ad Features Sui Feifei

Five golden rings are popping up everywhere, mostly thanks to Chinese marketers who are burning through an immense amount of ad dollars to set up campaigns to promote the 2008 Summer Olympics in Beijing. This Adidas ad features famed female Chinese basketball player, Sui Feifei soaring high above … [More]

Bridgevertising - Giant Oliver Kahn

If you’re in Germany for the World Cup, you may find yourself driving under a Giant Oliver Kahn.  This bridge is an ad by Adidas.  The ad shows goalkeeper Oliver Kahn crossing the highway to save a goal by the Munich airport, city headquarters of the game.  Very innovative! [More]

Viral YouTube Ad - How Adidas Earned its Stripes (VIDEO)

A new amazingly artistic Adidas YouTube Ad explains the company’s development from its origins in founder Adi Dassler’s workshop to its status today as a global sports and fashion brand. The ad campaign features references to famous tie-ups or fans that Adidas has had down the years including Liverp… [More]

DIY Virtual Music Fest - Adidas Originals Festival

Adidas have teamed up with Vice magazine in Australia to launch a great new site allowing users to create their dream music festival. The Originals Festival site allows users to select from a range of artists within their $100k budget, pick their running order, pick their location for the event a… [More]

Action Advertising

Why just tell people what you do when you can actually show them? Take this ad from Adidas’ “Impossible is Nothing” campaign as an example. Sure, the bus is plastered with the campaign’s regular ads—but check out the guy who’s actually dragging the bus. Now that’s what I call walking the talk. [More]

Hip-Hop Goes Commercial

It all began with Run-D.M.C. In 1986, the Queens-bred kings of rap bumrushed Madison Square Garden with their sold-out “Raising Hell” tour. Russell Simmons had urged the group to record a song extolling the virtues of Adidas, their favorite sneaker brand. The result was a Top Five r&b record, “My Ad… [More]

Fashion Goes Soft Porn - Jenna Jameson in Adidas Ad (VIDEO)

In July, we introduced you to Shai, a French fashion label using hardcore porn for its catalog.  Shai featured full on porn scenes with their clothing draped over the sides of the bed.  Rumour has it that sales did not increase dramatically, although traffic to their site was astronomical. Now Forb… [More]