The +F50 TUNIT show from Adidas features three interchangable components - the top / color, the chasis and the studs. The shoe was worn in the World Cup by US National Team players Steve Ralston, Pablo Mastroeni and Pat Noonan. The question I have is, "are we going to see more customizable shoes on the market?"
Implications - In a world where people are all striving to look the best they can it is often hard to come across items that are truly unique. Brands that let people customize their products are not only letting people have the chance to become part of the brand, but also letting them be individualistic. Owning something that you have had a hand in creating makes that item feel more special than something picked off a shelf.
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