There are the types who read Forbes and the sorts who flick through tabloids and what remains certain across the board is that many Westerners are interested in the lives and activities of the wealthy. These Sunday Times Rich List ads capitalize on this big name obsession, drawing the public's attention towards the publication's own annual feature on England's 1000 most affluent individuals.
To do so, the CHI & Partners agency of the UK compiled six pictures of different prosperous personalities, offering a visual appeal with some light statistical enhancement. Amy Winehouse, Simon Cowell, Alan Sugar, Paul McCartney, Rickey Gervais and Lewis Hamilton appear in these Sunday Times Rich List ads with props or holding poses that are characteristic of each. Somewhere in every photo an ascending line has been drawn along a physical contour, charting the milestones of a lucrative career.
Stats for Graphed Affluence Advertising
Trending: Older & Mild
Research: 1,728 clicks in 232 w
Interest: 4 minutes
Concept: Sunday Times Rich List Ads
Related: 57 examples / 44 photos
Segment: Neutral, 18-55+
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