In a world where you can now acquire information on any subject you might seek with the internet, these Irish Examiner ads step in to convince the public that printed media is far from dead. The trouble with online sources is that it's difficult to suss out their accuracy and surf through to find the most intelligent topics.
The Chemistry advertising agency of Dublin has here chosen to picture four scenes that represent significant subject matter effecting society in Ireland. Each is a staged photograph that summarizes the issue of sex trafficking, playground bullying, rural isolation or ecclesiastical ownership. A couple lines of text in the Irish Examiner ads ask consumers stimulating questions, suggest that the journal features a special investigation of the subject and strives to increase its strong readership.
Stats for Captivating Newspaper Campaigns
Trending: Older & Buzzing
Research: 10,550 clicks in 233 w
Interest: 4 minutes
Concept: Irish Examiner Ads
Related: 47 examples / 36 photos
Segment: Neutral, 18-55+
Comparison Set: 17 similar articles, including: deathly companion campaigns, crude alcohol advertising, and partied out sunscreen prints.
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