This FEST Campaign Inspires Theatrical Everyday Activities

By: Amelia Roblin - Published: Oct 9, 2011 • References: & adsoftheworld
Films tell magical stories that entertain and affect viewers well beyond the featured screening. This FEST campaign captures the allure that fictional characters have when compared to humdrum everyday life and the way that movie enthusiasts fantasize about more theatrical lives.

These four prints were created by Kreativa New Formula of Belgrade, Serbia, to stir up hype for the FEST International Film Festival. Each image pictures a person in a domestic or city setting, carrying on with common tasks while exercising a little costumed role play. The question, "What's your role?" is posed in the top right corner of every ad in the FEST campaign, presenting a superhero, a detective, a masked assassin and Marilyn Monroe engaged in ironing, strolling, cooking and commuting. Stats for Dramatized Domestic Advertising Trending: Older & Average
Research: 8,878 clicks in 241 w
Interest: 4 minutes
Concept: FEST Campaign
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: age-exposing eyewear, bikini-clad corn campaigns, and incapacitating accessory campaigns.