It used to be that cooking was a skill that many women would inevitably acquire. A couple of generations ago, preparing food yourself was not only the most affordable option, but pre-made meals were non-existent.
There is a clever irony behind this Perdigao campaign, because over time, the men and women in charge of putting dinner on the table have come to accept the convenience of products like this prepared lasagna, chicken parmesan and rondellini. Many have lost touch with the concept of home-cooked supper, enjoyed for its comforting warmth and secret family flavors.
This Perdigao campaign is attempting to sell this wholesome idea back to consumers, but in the form of a pre-made meal. The Y&R advertising agency of Brazil have established this idea that "Granny is back" -- at least in spirit -- with her Home Cooking Recipes.
Stats for Ghostly Presence Prints
Trending: Older & Average
Research: 5,400 clicks in 230 w
Interest: 4 minutes
Concept: Perdigao Campaign
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: oversized spectacles advertising, age-exposing eyewear, and dramatized domestic advertising.
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