When you stop to consider these Eccotique Spas 'Hand Yourself In' ads, you will quickly discover that there is a lot going on. What seems at first to suggest some reference to disobeying the laws of fashion actually has a deeper and more serious intention.
The chain of spas and salons has taken on an unusual role, teaming up with the Vancouver Police Department to identify the looters, arsonists and vandals of the June 15th Stanley Cup riot. They aim to do this by offering free manicures and massages to those who come forward to confess.
Controversial statements like "You didn't pay for anything at the riots. Why stop now?" brand one of the images of a man having his mug shot with a clay mask. It will be interesting to learn the success of the Eccotique Spas 'Hand Yourself In' campaign by the Kommunity advertising agency, and whether or not spa services will be worth the exchange of an arrest.
Stats for Criminal Health Club Campaigns
Trending: Older & Chilly
Research: 5,648 clicks in 240 w
Interest: 4 minutes
Concept: Eccotique Spas Hand Yourself In
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: age-exposing eyewear, bikini-clad corn campaigns, and incapacitating accessory campaigns.
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