You can be decked out from head to toe in gold and jewels and still fall short of looking truly beautiful -- if you don't take care of your body and flaunt your naturally gorgeous features. This Iam Haircare campaign asserts that, indeed, "Your hair is your most beautiful accessory," promoting a line of products designed to treat your tresses to a little TLC.
Part of the reason that these Advico Y&R Zurich print ads are so successful is because the above statement is quite true. A person can do a lot to his or her hair to create strikingly different styles without a need for earrings and bracelets.
Furthermore, the two photographs associated with this literal proclamation demonstrate the point perfectly. The Iam Haircare campaign features a pair of images graced with a gorgeous blonde model. In one print she wears the long end of her locks around her wrist like a cuff, while in the other her braided coiffure becomes a beautiful necklace.
Stats for Tress Accessory Advertising
Trending: Older & Warm
Research: 15,771 clicks in 233 w
Interest: 4 minutes
Concept: Iam Haircare Campaign
Related: 59 examples / 45 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: age-exposing eyewear, stripped parasol spreads, and incapacitating accessory campaigns.
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