Panera Bread Holiday Branding Celebrates the Symbols of Yuletide

By: Amelia Roblin - Published: Dec 13, 2013 • References: willoughbydesign & thedieline
In the Northern Hemisphere, December is already a month during which people begin to get especially excited about flavored lattes and coffees. Panera Bread holiday branding conjures even more feelings of Christmas cheer with a charming image that's seasonally specific.

Willoughby Design began with an evergreen colored base to the paper coffee cups, soup bowls and shopping bags. Upon this, adorable illustrations of some of the active winter wildlife are represented, including snowy foxes, nut-seeking squirrels and bright red birds.

For a truly playful look, the pictures that cover Panera Bread holiday branding do not adhere to a proportional scale or real space. The animals sit upon gifts like trumpets, treats like candy canes, clothing like mittens and giant tree ornaments. Stats for Enchanting Christmas Cups Trending: Older & Warm
Research: 4,412 clicks in 128 w
Interest: 2 minutes
Concept: Panera Bread Holiday Branding
Related: 95 examples / 73 photos
Segment: Neutral, 12-55+
Comparison Set: 35 similar articles, including: contemporary crested packaging, iconic coffee cup makeovers, and clutchable coffee cup sleeves.