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It's extremely difficult to launch any new line of products, and Coffee House London branding demonstrates the use of a clever strategy to establish a fresh java joint. When it comes to the caffeine hit, consumers are often staunchly loyal to one particular company and even a specific beverage.

Reynolds and Reyner decided that it might take the imagery of tradition to firmly plant this brand within the market. As such, the creative team chose to use an elaborate crest motif as the logo for the cafe. This is printed onto the coffee cups, the stationery and the shopping bags, often in embossed gold to exude richness and high quality. Coffee House London branding also appropriates crisp tartan patterns in purple and yellow to tie in timeless fashion.