Caribou Coffee Introduces Life Encouraging Coffee Cups

By: Ian Andrew Panganiban - Published: Mar 29, 2013 • References: cariboucoffee & designtaxi
It's not uncommon for people to feel depressed, lost and anxious every so often, and when those feelings do arise, sometimes all a person needs are some encouraging words.

Caribou Coffee has just introduced a new line of life-inspiring coffee cups and napkins that's sure to brighten any person's day. The allegorical designs of the coffee company were created by the people at Minneapolis-based advertising agency Colle+McVoy. Phrases such as "life is taking a stand when you're sitting down" are just those little pick-me-ups that every coffee drinker can use in their daily routine.

It's small notions such as these charming coffee cups that really make a difference in a person's life. Just like in Daniel Powter's song, if you're having a bad day, just take one of these down. Stats for Message Filled Coffee Cups Trending: Older & Average
Research: 9,573 clicks in 164 w
Interest: 2.6 minutes
Concept: Life Encouraging
Related: 64 examples / 49 photos
Segment: Neutral, 12-55+
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