Terry Davenport, the Senior Vice President of the Global Brand and Creative Studios at Starbucks describes that the Starbucks Holiday cups "have taken on almost a cultural role, at least in the US." And truly, spotting someone carrying one of these red cups is a real indicator that the Christmas season is just around the corner.
This year's designs bring something a little different than what Starbucks customers have come to expect. For the first time in several years, the iconic red cups do not feature any seasonal characters like snowmen or ice skaters.
The new designs use coffee as the basis for this collection of cups and packaging, sourcing inspiration from organic plants and agriculture. The cups still invoke holiday sentiments, but in a much more sophisticated and illustrative way.
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Starbucks Unveils Its Sophisticated New 2013 Starbucks Holiday Cups
Published: Oct 30, 2013 • References: thedieline