McDonald's continues to push its McCafe sub-brand along with its full bean coffee in this new commercial, which positions the fast food chain as a hub for important conversations.
Everyone’s sat down for a chat over coffee in their lifetime, so McDonald's is attempting to capture this commonality and position itself as the place for these interactions and moments to take place.
The commercial combines close-up shots of McDonald’s four full bean coffee cup sizes with quick clips of personal conversations among friends, lovers and family members. In these broken narratives, coffee plays a central role in facilitating the conversations.
In one conversation, a man complains about his work, while in another a man asks his friend for a "big favor." No matter the conversation, it can happen over coffee.
Stats for Intimate Coffee Commercials
Trending: Older & Average
Research: 1,256 clicks in 170 w
Interest: > 3 minutes
Concept: Full Bean Coffee
Related: 87 examples / 67 photos
Segment: Neutral, 12-55+
Comparison Set: 32 similar articles, including: box lunch reviews, everyday objects as art, and fast food timekeepers.
Intimate Coffee Commercials
More Stats +/-
Everyday Objects as Art
Box Lunch Reviews
Fast Food Timekeepers
Utterly Unusual Ads
Transgender Logo Remixes