McCafé Organic Dark Roast Coffee is Launching for At-Home Enjoyment
Michael Hemsworth — October 6, 2022 — Marketing
The McCafé organic dark roast coffee has been announced as a new product for the US market to provide consumers with easy access to premium java from the comfort of home.
The coffee is crafted using high-grown 100% Arabica beans sourced from Central and South America coffee regions. The coffee is reported to boast notes of cocoa and caramel and is arriving at retailers in a variety of formats for them to enjoy. This includes K-Cup pods, 300-gram whole bean bags, and 300-gram fine ground bags.
Marketing Director for the McCafé Retail Portfolio Danielle Wedge spoke on the new McCafé organic dark roast coffee, saying, "We’re thrilled about offering this elevated coffee-drinking experience exclusively through our retail partners and know McCafé coffee drinkers will love the difference ‘high grown’ brings to the table.”
The coffee is crafted using high-grown 100% Arabica beans sourced from Central and South America coffee regions. The coffee is reported to boast notes of cocoa and caramel and is arriving at retailers in a variety of formats for them to enjoy. This includes K-Cup pods, 300-gram whole bean bags, and 300-gram fine ground bags.
Marketing Director for the McCafé Retail Portfolio Danielle Wedge spoke on the new McCafé organic dark roast coffee, saying, "We’re thrilled about offering this elevated coffee-drinking experience exclusively through our retail partners and know McCafé coffee drinkers will love the difference ‘high grown’ brings to the table.”
Trend Themes
1. Premium At-home Coffee - Opportunity for coffee retailers to offer premium, high-quality coffee for consumers to enjoy from home.
2. Organic Dark Roast Coffee - Opportunity for coffee brands to market organic dark roast coffee as a premium coffee option.
3. Flexible Coffee Formats - Opportunity for coffee companies to offer coffee in various formats to cater to consumer preferences and convenience.
Industry Implications
1. Coffee Retailers - Coffee retailers can take advantage of the trend towards premium at-home coffee to offer more variety of high-quality coffee products.
2. Organic Coffee Brands - Organic coffee brands can market their dark roast coffee as a premium, eco-friendly, and healthy option for coffee drinkers.
3. Coffee Packaging Industry - Coffee packaging companies can innovate their packaging and formats to meet the increasing demand for convenient and eco-friendly coffee products.
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