51 Innovative Approaches to Marketing Water

"Hydrate, hydrate, hydrate. Drink as much water as you can." How often have we heard that? We know by now that water is crucial to our body's functioning, that it sharpens the mind, speeds up our metabolism and makes our skin beautiful, but we continue to have water marketed to us like we're picky children turning up our noses dramatically at a plateful of freshly steamed Brussels sprouts. Water has been packaged in every form, yet the fight to market the "best" water continues. The cluster below highlights some of the most unique water marketing we've featured.

While companies like Bling Water push to entice your yen for ultra luxury, others try to sway you to drink tap water from NYC. Others still opt for pure cleanliness by bottling rainwater from the cleanest skies on earth.

So, pour yourself a glass of water, and enjoy this cluster!

SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 69%
Freshness 8%
Drinking Pondwater
CATEGORY
Social Good
Drinking Pondwater
Free Radical Water
CATEGORY
World
Free Radical Water
Detox Your Desktop
CATEGORY
Lifestyle
Detox Your Desktop
Bottled Tap Water
CATEGORY
Lifestyle
Bottled Tap Water
Rebranding Springwater as Tap Water
CATEGORY
World
Rebranding Springwater as Tap Water
Scientifically Sexy H20
CATEGORY
Lifestyle
Scientifically Sexy H20
Hawaiian Deep Sea Drinking Water
CATEGORY
Eco
Hawaiian Deep Sea Drinking Water
Hydrogen Water Sticks
CATEGORY
Lifestyle
Hydrogen Water Sticks
Life-Saving Water
CATEGORY
Social Good
Life-Saving Water
Chocolate Water
CATEGORY
Lifestyle
Chocolate Water
Cucumber Water
CATEGORY
Lifestyle
Cucumber Water
Fashion Water
CATEGORY
Fashion
Fashion Water
Another Bloody Water (Self-Deprecating Advertising
CATEGORY
Business
Another Bloody Water (Self-Deprecating Advertising
Water Skin
CATEGORY
Lifestyle
Water Skin
Wrist Worn Water Bottle
CATEGORY
Tech
Wrist Worn Water Bottle
Vitamin Enriched Water by Viz
CATEGORY
Lifestyle
Vitamin Enriched Water by Viz
Flower Flavored Water
CATEGORY
Lifestyle
Flower Flavored Water
Bottled Dinners
CATEGORY
Lifestyle
Bottled Dinners
Beverages That Clean The Baltic Sea
CATEGORY
Lifestyle
Beverages That Clean The Baltic Sea
LifeStraw: Innovative Drinking Straw Filters Waterborne Illness
CATEGORY
Science
LifeStraw: Innovative Drinking Straw Filters Waterborne Illness
Magical Luxury Water
CATEGORY
Luxury
Magical Luxury Water
Solar-Powered Water Purifiers
CATEGORY
Eco
Solar-Powered Water Purifiers
Bling Bling Water
CATEGORY
Luxury
Bling Bling Water
$2,500 Water Bottles
CATEGORY
Luxury
$2,500 Water Bottles
Water Virus Filters
CATEGORY
Unique
Water Virus Filters
Marketing Water to Kids
CATEGORY
Lifestyle
Marketing Water to Kids
Classy Water Gets Trashy
CATEGORY
Naughty
Classy Water Gets Trashy
Bottled Water For Dogs
CATEGORY
Eco
Bottled Water For Dogs
Evian Ad
CATEGORY
Naughty
Evian Ad
Old Water
CATEGORY
Luxury
Old Water
Honey Enhanced Water
CATEGORY
Lifestyle
Honey Enhanced Water
Custom Labeled Water Bottles
CATEGORY
Art & Design
Custom Labeled Water Bottles
Eau Couture
CATEGORY
Marketing
Eau Couture
Designer Water
CATEGORY
Tech
Designer Water
USB Water Cooler
CATEGORY
Tech
USB Water Cooler
Selling Bottled NYC Tap Water
CATEGORY
Eco
Selling Bottled NYC Tap Water
Plastic Surgery H2O
CATEGORY
Luxury
Plastic Surgery H2O
Intelligent Water Bottle
CATEGORY
Tech
Intelligent Water Bottle
Eau Couture
CATEGORY
Luxury
Eau Couture
Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water
CATEGORY
Lifestyle
Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water
Oxygenated Bottled Water
CATEGORY
Lifestyle
Oxygenated Bottled Water
Solar Purification
CATEGORY
Lifestyle
Solar Purification
2 in 1 Water Vessels & Toy
CATEGORY
Eco
2 in 1 Water Vessels & Toy
Plastic-Free Water Bottle
CATEGORY
Eco
Plastic-Free Water Bottle
Salt Water
CATEGORY
Fashion
Salt Water
Aluminum Water Bottles
CATEGORY
Eco
Aluminum Water Bottles
Rain Drop Collectors
CATEGORY
Eco
Rain Drop Collectors
Ultra Luxurious H20
CATEGORY
Fashion
Ultra Luxurious H20
Paper Water Bottles
CATEGORY
Eco
Paper Water Bottles
Drinkable Lettuce
CATEGORY
Unique
Drinkable Lettuce
French Press Filtration Systems
CATEGORY
Eco
French Press Filtration Systems

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