Aesthetic Water

By: laia martinell - Published: Jul 26, 2008 • References: marketingnews.es
The fact that premium water is a rising trend is something we all know by now. It's evident in the proliferation of water lists at cool hot spots, as well the growing cobranding with fashion houses.

There are liquid gold waters (for instance, Solán de Cabras with Loewe), ancient glacier water (10 Thousand BC) and designer water bottles (Voss, OGO, Finé, Ty Nant).

Now Aesthetic Water has gone even further. They are mixing concepts such as wellness, plastic surgery and ultra premiumness. Its design recalls a medical bottle.

It's a co-project by the renown Buenos Aires-based Van Thienen Plastic Clinic and La Posta del Águila. A limited 5,000 bottles will launch in Argentina, the third country in plastic surgery operations, selling only in this clinic.

Surgery lovers will be able to buy this limited edition luxury water that is treated with a nanoparticle technology of silver colloidal ions. This is presumed to help kill certain bacterias, fungi and viruses. Stats for Plastic Surgery H2O Trending: Older & Mild
Research: 11,444 clicks in 408 w
Interest: 4 minutes
Concept: Plastic Surgery H2O
Related: 42 examples / 32 photos
Segment: Females, 18-55
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